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Social media impact after publishing

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Social media impact after publishing

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Social media impact after publishing

  1. 1. Social media impact after publishing D.Sc. Jari Jussila Principal Research Scientist @HamkSmart @HAMK_UAS 1
  2. 2. Personal experiences on social media • Active on social media since 2009 • Dissertation on social media 2015 • TUT Highest Social Authority Score 2016 • Editor Twitter viestintänä – Ilmiöt ja verkostot 2018 2 https://twitter.com/jjussila @jjussila @HamkSmart @Moodmetric @tviittikirja @SomeTutkijalle
  3. 3. Unscientific formula for science communication 3 Quality of Publication Availability of Publication, Research Data, Source Code x x Visibility of Publication, Presentation, Social Media Posts, Web page, Blogs, Vlogs, etc. = IMPACT Time Required People Involved
  4. 4. Digital Humanities professor Terras on social media 12.10.2018 4 • Guess when I tweeted my papers? Top ten downloaded papers from my department in the last year, 7 of which include me in the author list. • The papers that were tweeted and blogged had at least more than 11 times the number of downloads than their sibling paper which was left to its own devices in the institutional repository. Source: http://melissaterras.blogspot.fi/2012/04/is-blogging-and-tweeting-about-research.html
  5. 5. Citations follow downloads 5 23 112 426 1214 1245 2278 23 135 561 1775 3020 5298 ARTICLE 6 (2014) ARTICLE 5 (2013) ARTICLE 4 (2012) ARTICLE 3 (2011) ARTICLE 2 (2011) ARTICLE 1 (2010) ACM article downloads Downloads Cumulative 0 2 8 11 12 32 0 2 10 21 33 65 ARTICLE 6 (2014) ARTICLE 5 (2013) ARTICLE 4 (2012) ARTICLE 3 (2011) ARTICLE 2 (2011) ARTICLE 1 (2010) ACM article citations Citations Cumulative citations Source: Personal ACM data
  6. 6. Social media can help you achieve a significant increase in visibility and citations 6 0 20 40 60 80 100 120 2010 2011 2012 2013 2014 5 7 16 20 67 Citations Cumulative citations
  7. 7. Comparison of Cites/year to TUT colleagues 7 Source: Publish or Perish. Available from https://harzing.com/resources/publish- or-perish. Accessed 11.10.2018 Personal experience: the growth in number of citations is impacted by social media Professors from same Lab Professor 1 Professor 2 Professor 3 Professor 4
  8. 8. Comparison of Cites/year to tenure track candidates 8 Assistant Professor Tenure Track Candidates Professor 1 Professor 2 Professor 3 Professor 4 Candidate 2 Candidate 1
  9. 9. Index for ranking achievement of researchers • Hirsch found that the h-index is slightly more accurate than the number of citations, and substantially better than the number of publications (productivity) and mean number of citations. • The h-index does seem to be able to identify good scientists, and it is becoming widely used informally, for example to rank applicants for research posts • People in various disciplines are using or considering using the h- index as one of the criteria both for appointments and for grants allocation”, says Hirsch. “I have seen several job applicants send us their h-index in their CV.” • Schreiber agrees that “the use of the h-index is increasing, at least unofficially.” Whether you like it or not, he says, “the h-index is here to stay”. 9 Source: Ball 2007. Achievement index climbs the rank. Nature, Vol. 448, August 2007.
  10. 10. What to do? Some easy wins • Creating profiles in social networks for academics will increase your visibility, citations and credibility as a scholar • Sharing what you have done on social media, will significantly increase visibility and downloads of your articles, which lead to more citations, collaboration, etc. • Building your own scientific community will multiply the above 10
  11. 11. Social networks for academics 11 • A paper in a median impact factor journal uploaded to Academia.edu receives 16% more citations after one year than a similar article not available online, 51% more citations after three years, and 69% after five years. • Articles posted to Academia.edu had 58% more citations than articles only posted to other online venues, such as personal and departmental home pages, after five years. Source: Niyazov et al. 2016 https://doi.org/10.1371/journal.pone.0148257
  12. 12. Experiment – and see the results 12 A tweet about a conference presentation one day before the conference
  13. 13. Tweet a conference presentation experiment 13 72 views during conference day Source: https://www.slideshare.net/jjussila
  14. 14. Blog post and Twitter share experiment 14 100 downloads a month Source: https://zenodo.org/record/1319706#.W7_JC1JoSu4 https://tutcris.tut.fi/portal/en/publications/the-reform-of-vocational-education-and-training-in-finland- insights-from-twitter(9cefdf3b-8990-4f25-9a2c-ecab2254ea44).html 1 tweet 61 more views
  15. 15. Build your community 12.10.2018 15Source: https://analytics.twitter.com/
  16. 16. And see your impact grow 12.10.2018 16 Source: https://scholar.google.fi/citations?user=xXXTAMsAAAAJ&hl=en Create your Google Scholar Profile NOW!

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