Knowledge management
paradoxes and social media
utilization in B2B networks –
review and research agenda
proposal
WSKS 201...
KNOWLEDGE MANAGEMENT
PARADOXES AND SOCIAL
MEDIA UTILIZATION IN B2B
NETWORKS – REVIEW AND
RESEARCH AGENDA
PROPOSAL
Elina Pe...
The purpose of this paper
• This literature review was conducted in order
to find out what we as researchers should re-
th...
Theoretical discussion
• Knowledge management in networks
• Network paradoxes
• Social Media
• Characteristics of the Busi...
Literature Review and
Results
• 5 databases were consulted:
1. ABI Inform,
2. ACM Digital Library,
3. Emerald,
4. EBSCOhos...
On social media and
business-to-business, last 5
years, 241 articles was
found
Heli Aramo-Immonen
Database 2008 2009 2010 ...
On paradoxes in knowledge
sharing, last 5 years, 423
articles was found
Heli Aramo-Immonen
Database 2008 2009 2010 2011 20...
In the extended paper
• Articles were skimmed by their relevance and
implications in the business-to-business
context
• Af...
Marketing Branding Innovation Value co-
creation
Business
benefits or
impacts
Business
models
Information
security
Kho 200...
Networking and
relationship
building, trust,
opportunism
Network
cooperation
towards
innovation
Cultural
features
(guanxi)...
Research proposals regarding social media in
business-to-business innovation
1. the adoption of online communities in open...
knowledge management research areas
concerning the utilization of social media in
B2B networks are proposed
1. willingness...
Hundreds of other ideas
too…
http://www.24point0.com/product-reviews-and-
applications/crowdsourcing-graphics-for-ppt/
Technofobia and technostress
Heli Aramo-Immonen
Our Research
Aramo-Immonen, H. (2012) Knowledge management through learning model in industrial projects, Int. J. Knowledg...
Our Research
Jussila, J. J., Huhtamäki, J., Kärkkäinen, H., Kaisa, S. (2013) “Information visualization of Twitter data fo...
Heli Aramo-Immonen
THANK YOU !
heli.aramo-immonen@tut.fi
Heli Aramo-Immonen
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Knowledge management paradoxes and social media utilization in B2B networks – review and research agenda proposal

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Knowledge Management Paradoxes and Social Media Utilization in B2B Networks – Review and Research Agenda Proposal presented by Heli Aramo-Immonen at World Summit on the Knowledge Society (WSKS) 2013 conference Aveiro, Portugal.

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Knowledge management paradoxes and social media utilization in B2B networks – review and research agenda proposal

  1. 1. Knowledge management paradoxes and social media utilization in B2B networks – review and research agenda proposal WSKS 2013 Dr Heli Aramo-Immonen, Elina Pettersson & Jari Jussila Tampere University of Technology
  2. 2. KNOWLEDGE MANAGEMENT PARADOXES AND SOCIAL MEDIA UTILIZATION IN B2B NETWORKS – REVIEW AND RESEARCH AGENDA PROPOSAL Elina Pettersson, Heli Aramo-Immonen* , Jari J. Jussila Tampere University of Technology, Pori Unit, Industrial Management and Engineering and Tampere Information Management and Logistics Paper ID62 Heli Aramo-Immonen
  3. 3. The purpose of this paper • This literature review was conducted in order to find out what we as researchers should re- think and re-search in KM regarding B2B relationships. • We introduce some research proposals for the WSKS Heli Aramo-Immonen
  4. 4. Theoretical discussion • Knowledge management in networks • Network paradoxes • Social Media • Characteristics of the Business-to-Business Sector Heli Aramo-Immonen
  5. 5. Literature Review and Results • 5 databases were consulted: 1. ABI Inform, 2. ACM Digital Library, 3. Emerald, 4. EBSCOhost 5. ScienceDirect. Heli Aramo-Immonen
  6. 6. On social media and business-to-business, last 5 years, 241 articles was found Heli Aramo-Immonen Database 2008 2009 2010 2011 2012 last 5 years ABI Inform 9 10 16 33 40 108 ACM Digital Library 1 2 1 5 1 10 Emerald 0 1 7 9 22 39 EBSCOhost 2 4 3 5 7 21 ScienceDirect 0 7 8 19 29 63 jari.j.jussila@tut.fi
  7. 7. On paradoxes in knowledge sharing, last 5 years, 423 articles was found Heli Aramo-Immonen Database 2008 2009 2010 2011 2012 last 5 years ABI Inform 28 30 41 44 16 159 ACM Digital Library 3 2 3 3 1 12 Emerald 13 20 21 19 14 87 EBSCOhost 2 1 1 2 0 6 ScienceDirect 19 25 37 44 34 159 elina.pettersson@tut.fi
  8. 8. In the extended paper • Articles were skimmed by their relevance and implications in the business-to-business context • After evaluating articles from the search results, there were 43 unique articles in total that matched our criteria on social media and B2B, • and 53 unique articles that matched paradoxes and knowledge sharing criteria. • A categorization of articles based on the content was then performed.Heli Aramo-Immonen
  9. 9. Marketing Branding Innovation Value co- creation Business benefits or impacts Business models Information security Kho 2008 [46] Bresciani & Eppler 2010 [68] Nordlund et al. 2011 [45] Gummeson & Mele 2010 [77] Edosomwan 2011 [81] Cagnina & Poian 2009 [84] Boritz & No 2011 [86] Musico 2009 [47] Rindell & Strandvik 2010 [69] Tickle et al. 2011 [74] Kowalkowsk i 2010 [78] Barnes 2012 [82] Berman 2012 [85] Marshall 2009 [48] Zinnbauer & Honer 2011 [70] Awa et al. 2012 [75] Edvardsson et al. 2011 [79] Schienderjans 2012 [83] Bulearca & Bulearca 2010 [49] Michaelidou et al. 2011 [71] Vuori 2012 [76] Edvardsson et al. 2012 [80] Kumar 2010 [50] Leek & Christodoulides 2011 [72] Avlonitis 2010 [51] Vallaster & Wallpach 2012 [73] Jalkala 2010 Hasan 2011 [53] Davidson 2011 Chantiri 2011 Lyons 2011 [56] Woodcock 2011 Parent et al. 2011 [58] Mishra & Misra 2012 [59] Gummesson & Grönroos 2012 Schultz et al. 2012 [61] Schultz et al. 2012 [62] Sood & Pattison 2012 [63] Brennan & Croft 2012 [64] Järvinen et al. 2012 [65] Agnihotri et al. 2012 [66] Rodriguez et al. 2012 [67] Heli Aramo-Immonen Classifications of articles about social media and business-to-business in the last five years.
  10. 10. Networking and relationship building, trust, opportunism Network cooperation towards innovation Cultural features (guanxi) in relationships Supply chain management & knowledge diffusion Value co- creation & knowledge harvesting Marketing and information privacy Tretyak & Popov 2009 [87] Elmquist et al. 2009 [106] Wang & Song 2011 [114] Hernández- Espallardo et al. 2010 [119] Ng & Nurudupati 2009 [123] Wong et al. 2008 [127] Purchase et al. 2010 [88] Teimoury et al. 2011 [107] Berger & Herstein 2012 [115] Tai & Ho 2010 [120] Eichentopf et al. 2011 [124] Hill 2010 [128] Jean & Sinkovics 2010 [89] Teimoury et al. 2010 [108] Gao et al. 2012 [116] Wei & Wang 2010 [121] Mele 2010 [125] Mysen et al. 2011 [90] Bakhshi & McVittie 2009 [109] Nie et al. 2011 [117] Madlberger 2009 [122] Hadaya & Cassivi 2011 [126] Rašković et al. 2012 [91] van der Valk et al. 2011 [110] Gao et al. 2010 [118] Jean et al. 2010 [89] Lee et al. 2010 [92] Wagner 2010 [111] Fearon et al. 2010 [93] Roy & Sivakumar 2010 [112] Wuyts et al. 2009 [94] Ma et al. 2012 [113] Smith & Lohrke 2008 [95] Toon et al. 2012 [96] Tidström & Hagberg- Andersson 2012 [97] Mouzas et al. 2008 [98] Liu et al. 2010 [99] Lampel & Bhalla 2011 [100] Huemer et al. 2009 [101] Fang et al. 2011 [102] Duan et al. 2010 [103] Cao & Zhang 2011 [104] Williams 2008 Heli Aramo-Immonen Categorization of knowledge sharing and paradox in B2B studies (of selected articles).
  11. 11. Research proposals regarding social media in business-to-business innovation 1. the adoption of online communities in open innovation, 2. the roles of the customer in business-to- business innovation, 3. different customer interaction forms in innovation, and 4. the impact of crowd-sourced knowledge on a company’s innovation process. Heli Aramo-Immonen
  12. 12. knowledge management research areas concerning the utilization of social media in B2B networks are proposed 1. willingness and motivation to use knowledge sharing in open innovation (what do people get out of it?) 2. the roles of personal and group agendas in knowledge sharing (culture, personal networks) 3. the effects of incorrect or impartial information gained from the customer or via crowd sourcing (information asymmetry), and 4. managing joint sense making. Heli Aramo-Immonen
  13. 13. Hundreds of other ideas too… http://www.24point0.com/product-reviews-and- applications/crowdsourcing-graphics-for-ppt/
  14. 14. Technofobia and technostress Heli Aramo-Immonen
  15. 15. Our Research Aramo-Immonen, H. (2012) Knowledge management through learning model in industrial projects, Int. J. Knowledge and Learning, Vol. 8, Nos. 3/4, pp. 298–312. Aramo-Immonen, H., Jaakkola, H. and Linna P. (2011) Trust building in Global Software Engineering – Cultural perspective. Journal of Global Information Technology Management, Vol 14, No 4. Aramo-Immonen, H., Koskinen, K. U. and Porkka, P. L. (2011) The significance of formal training in project-based companies. International Journal of Managing Projects in Business, Vol. 4, No. 2, 257-273. Aramo-Immonen, H., Jaakkola, H. and Keto, H. (2011) Software Development in a Multicultural Context: Project Productivity Perspective. International Journal of Information Technology Project Management. 2(1): 19-36. Aramo-Immonen, H., Bikfalvi, A., Mancebo, N. and Vanharanta, H. (2011) Project managers’ competence identification. International Journal of Human Capital and Information Technology Professionals. 2(1): 33-47. Aramo-Immonen, H. and Porkka, P.L. (2009) Shared Knowledge in Project-based Companies’ Value Chain. International Journal of Knowledge Management Studies, Vol 3, No 3-4, pp. 364-378. Aramo-Immonen, H. (2012) Artefacts Produced via Design Methods as Boundary Objects and Mediating Processes among Non-Designer Engineers in Idea Generation. Joint conference of 7th International Forum on Knowledge Assets Dynamics and 5th Knowledge Cities World Summit, Matera, Italy, 13-15 June 2012. Aramo-Immonen, H. and Jussila, J. J. (2012) Storytelling as a Factor in Increasing Intellectual Capital of Project-Based Companies. The 4th European Conference on Intellectual Capital, Helsinki. Ammirato, S., Aramo-Immonen, H., Sofo, F. and Toikka, T. (2011) Thinking about Geography: the Effect of Socio- Economic and Cultural Differences on Styles of Thinking. Proceedings of 6th IFKAD 2011 International Forum on Knowledge Asset Dynamics, 15-17 June 2011, Tampere, Finland Aramo-Immonen, H. (2010) Illusion of trust – Supply network paradox? In Conference Proceedings of 19th Annual IPSERA Conference 16th-18th May 2010, Lappeenranta, Finland. Heli Aramo-Immonen
  16. 16. Our Research Jussila, J. J., Huhtamäki, J., Kärkkäinen, H., Kaisa, S. (2013) “Information visualization of Twitter data for co-organizing conferences”, Proceedings of the 17th International Academic MindTrek Conference 2013 Tampere Finland. (submitted) Jussila, J. J., Kärkkäinen, H., Aramo-Immonen, H. (2013) “Social media utilization in business-to-business relationships of technology industry firms”, Computers in Human Behavior, Vol. XXXX, No. XXXX. (submitted) Petterson, E., Aramo-Immonen, H., Jussila, J. J. (2013) “Knowledge Management Paradoxes and Social Media Utilization in B2B Networks – Review and Research Agenda Proposal”. In Proceedings of the 6th World Summit on the Knowledge Society, Aveiro, Portugal, 19-21 June 2013. Jussila, J. J., Kärkkäinen, H., Multasuo, J. (2013) ”Social media roles in crowdsourcing innovation tasks in B2B- relationships”. In Proceedings of the The XXIV ISPIM Conference – Innovating in Global Markets: Challenges for Sustainable Growth in Helsinki, Finland on 16-19 June 2013. Jussila, J. J., Kärkkäinen, H., Leino, M. (2013) “Innovation-related benefits of social media in Business-to-Business customer relationships”, Int. J. Advanced Media and Communication, 5(1), 4-18. Kärkkäinen, H., Jussila, J., Väisänen, J (2013) “Social Media Use and Potential in Business-to-Business Companies’ Innovation”, International Journal of Ambient Computing and Intelligence, 5 (1), 53-71. Jussila, J. J., Kärkkäinen, H., & Leino, M. (2012) “Social media’s opportunities in business-to-business customer interaction in innovation process”, Int. J. Technology Marketing, 7(2), 191–208. Jussila, J. J., Kärkkäinen, H., & Leino, M. (2012) “Learning from and with Customers with Social Media: A Model for Social Customer Learning”, International Journal of Management, Knowledge and Learning, 1(1), 5-25. Kärkkäinen, H., Jussila, J., Multasuo, J. (2012) ”Can crowdsourcing really be used in B2B innovation?”. In Proceeding of the 16th International Academic MindTrek Conference (MindTrek '12). ACM, New York, NY, USA, 134-141. DOI=10.1145/2393132.2393159 http://doi.acm.org/10.1145/2393132.2393159 Kärkkäinen, H., Jussila, J., Janhonen, J. (2011) ”Managing customer information and knowledge with social media in business-to-business companies”. In Proceedings of the 11th International Conference on Knowledge Management and Knowledge Technologies (i-KNOW '11), Stefanie Lindstaedt and Michael Granitzer (Eds.). ACM, New York, NY, USA, , Article 17 , 8 pages. DOI=10.1145/2024288.2024309 http://doi.acm.org/10.1145/2024288.2024309 Jussila, J., Kärkkäinen, H., Lyytikkä, J. (2011) “Towards Maturity Modeling Approach for Social Media Adoption in Innovation. In Proceedings of the 4th ISPIM Innovation Symposium, Wellington, New Zealand – 29 November – 2 December 2011 ISBN 978-952-265-167-9. Heli Aramo-Immonen
  17. 17. Heli Aramo-Immonen
  18. 18. THANK YOU ! heli.aramo-immonen@tut.fi Heli Aramo-Immonen

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