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Maria Ruuska, Kaskas Media: Hakuinfo 2017


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Presentation at application info on communication and interaction.

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Maria Ruuska, Kaskas Media: Hakuinfo 2017

  1. 1. Interaction plan – what’s the point and how to do it Maria Ruuska, Kaskas Media Maj ja Tor Nesslingin säätiö, June 16th, 2017 @mariaruuska, @kaskasmedia
  2. 2. Knowledge is most valuable when it’s shared.
  3. 3. IF NOT ME, WHO? It is the researcher’s responsibility to transfer new knowledge into society.
  4. 4. Interaction plan The researcher needs to define: STAKEHOLDERS – who do we cooperate with in the project? SCHEDULING – how do we cooperate at different phases of the project? MEANS AND CHANNELS OF COMMUNICATION – how do we interact in practice?
  5. 5. There are as many ways of interaction and communication as there are research topics.
  6. 6. When there’s an endless number of ways... Kuva: Macloo /cc … think carefully how you use your time.
  7. 7. When you start planning an application, consider…. 1. What kind of change is your research after?
  8. 8. 2. Whose help do you need to make that change happen? 3. When and how are you going to reach your stakeholders?
  9. 9. 4. What kind of information is useful to them? What motivates them to cooperate?
  10. 10. 5. What kind of popular information products are you going to produce?
  11. 11. 6. How do you assess the impact of your work and change course if necessary?
  12. 12. Impact Interest Collaborate Inform Involve Consult COLLABORATING with stakeholders is frequent and continuous. Workshops, co- writing, regular discussions. INVOLVING is like collaborating, but stakeholders have less time for it, so involving is more sporadic. CONSULTING means that information and viewpoints are exchanged for example in occasional one-on-one meetings. INFORMING refers to one-way interaction, for example with a newsletter or through traditional media.
  13. 13. Aim to engage your stakeholders already in the planning phase.
  14. 14. Discuss the framework of your research with stakeholders. What kind of information do they need?
  15. 15. When you’re planning cooperation with stakeholders: ● Remember that no one wants to work extra, so you need to consider how the stakeholders’ own business will progress during cooperation ● Figure out a clear role, way to involve and time span for stakeholders ● Keep them up to speed on progress throughout the project ● Put aside a lot of time for motivating and keeping in touch
  16. 16. Informing Consulting Involving Collaborating Karjalainen newspaper, Karjalan Heili ja Kotiseutu news Ministry of the Environment North Karelia fishers’ society Centre for Economic Development, Transport and the Environment (ELY-keskus) Joensuu, Kontiolahti and Liperi residents Local and Regional Authorities’ environment experts Metsähallitus (business/organization that takes care of Finland’s forests, state-owned) Joensuu, Liperi and Kontiolahti city council boards of environment and construction Cabin owners in North Karelia Researchers from the same and neighboring fields (e.g. from Syke and Luke research institutions) Example of collaborators in an imaginary beach conservation project in Eastern Finland
  17. 17. Way/channel of communication Informing Consulting Involving Collaborating Web page & newsletter Blog post Article in trade journal Social media (e.g. Twitter and Facebook) Questionnaire Seminar School visit Personal meeting Workshop Steering group
  18. 18. When interaction is planned well and strategic, there’s more time for research.
  19. 19. Thank you! Maria Ruuska Twitter: @mariaruuska & @KaskasMedia Facebook: Kaskas Media