The presentation by James D. Best discusses the art of storytelling, highlighting its historical significance and its role in entertainment, moral education, and cultural transmission. Best shares insights from his own writing journey, outlining key elements of great storytelling, including character development, tension, and the importance of both protagonists and antagonists. He concludes with a preview of his upcoming work, 'Murder at Thumb Butte,' which blends elements of a traditional Western with a mystery plot.