Libraries can't afford for marketing to be an afterthought. It's a way to connect with your community, campus and school. Join UW-Green Bay librarians as they discuss how their library built a comprehensive marketing plan, utilized the talent of students, experts, partnered with stakeholders and designed popular events for its patrons. The end goal? Creating a vibrant and engaging environment. The session will wrap up with a lightning round, where you will be invited to share your ideas and experiences with marketing.
22. +
Contact Info
Renee Ettinger, University of Wisconsin-Green Bay
ettinger@uwgb.edu
Joe Hardenbrook, University of Wisconsin-Green Bay
hardenbj@uwgb.edu
23. +
Lightning Round
Presenters
Colleen Rortvedt, Appleton Public Library
Contact: Tina Babler, tbabler@apl.org
Branding Research at APL
Teri Talpe, UW-La Crosse
Contact: Stefan Smith, ssmith@uwlax.edu
Murphy Library Hall Librarian Program
Jennifer Nelson, Viterbo University
jnnelson@viterbo.edu
Introducing VitCat to the Viterbo community
24. +
Photo Credits
This presentation features images from Flickr that are available for use with a Creative
Commons license:
“Questions” by Tim O’Brien: http://www.flickr.com/photos/oberazzi/318947873/
“Instagram and other social media apps” by Jason Howie:
http://www.flickr.com/photos/jasonahowie/7910370882/
“Lightning” by Bruce
Guenter:http://www.flickr.com/photos/10154402@N03/2840585154/
“The Adventurers” by Michael Ocampo:
http://www.flickr.com/photos/mikee032901/2306216747/
“The Talent in Neon!!!” by Maryalena Salman:
http://www.flickr.com/photos/hookerplz/6266047952/
“Swimming Lanes” by agaumont: http://www.flickr.com/photos/agaumont/5183893016/
“No Lifeguard on Duty” by Ken Fager:
http://www.flickr.com/photos/kenfagerdotcom/5232492353/
“Top of the World” by Izzard: http://www.flickr.com/photos/izzard/183927/