This is a revision of my earlier presentation. The deck is a broad overview of personal branding, including tips on how to research, own and embrace your personal brand. From there the presentation touches on ways to claim your identity online, how to leverage social networks, and how to effectively network with your connections.

1. Personal
Jesse

2. Actions
are
the
seed
of
fate;
deeds
grow
into destiny.
-Harry
Truman

3. Overview
Brand
Realize, own & embrace you
Claim your identity
Tell your story
Leverage your networks
Experiment to your taste
Network your connections

4. Why
“Personal
Branding?”
You may have:
• An outdated resume
• Questionable experience
• No desire to “get it together”
But you also have:
• Passions
• Accomplishments
• An unfinished story
• That unexpected opportunity…
• A seat at the President’s Leadership Table…

5. A Brand Is…
The methods of persuasion and
perception--proactive and passive,
conscious and subconscious,
intentional and unintentional,
planned and accidental--per
Aristotle, who divided them into
three categories:
Ethos—trust, character, credibility
Logos—reason, clarity, logic
Pathos—emotion, sympathy,
imagination

6. Brand is
It is
rev
not created
eal
ed

7. Research & Embrace Your Brand
Myers-Briggs
StrengthsQuest
Enneagram

8. Active, successful natures act, not
according to the dictum "know
thyself," but as if there hovered
before them the commandment: will
a self and thou shalt become a self.
Friedrich Nietzsche

10. Tell Your Story
Interactive résumé
Infographic résumé
Virtual portfolio

11. Leverage Your Networks
Facebook—Personal
Twitter—Interests
LinkedIn—Professional
Blog—Passionate
Klout—Measurement
expected, relevant, valuable

12. Learn From Lane
Reach out to individuals
(from beyond the grave, if necessary)

14. Phone
Cards
Lunch

15. Always, Always… Have your resume ready to go!

18. ?
???