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Identity Theft Observations By The Thinkcloud

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Some obervations by The Think Cloud on corporate identity theft.

Some obervations by The Think Cloud on corporate identity theft.

Published in: Business, Design

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  • 1. CORPORATE ID3NTITY THEFT THE THINK CLOUD www.thethinkcloud.com
  • 2. The Think Cloud is a full service marketing, brand and product designcompany that builds brands and associated experiences for clients and theircustomers.The Think Cloud has the ability to produce ground breaking brandstrategies, product designs and experiential marketing programs for adiverse range of businesses to deliver tangible results on the aspirationaldream. Through our collaborative approach we want to create an emotionalexperience that resonates with consumers while having sound andsustainable business qualities.We will identify, create and deliver new customer value in the marketplacethrough innovation combined with robust process. www.thethinkcloud.com
  • 3. Image, Identity and Logo Design define the personality, culture andcommunication of a brand and company.The value of these iconic marks are so we can represent our ideas,feelings, emotions to others and to our community.We all wear our logos as a symbol, where we identify and associateourselves to our brands, values and interests. The power and impact of aniconic logo can be a driving force that reminds us of other images,experiences and aspirations.New logos can establish brands and propel them into the stratosphere.Updating existing brands/logos can influence the values of the brand. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 3 confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 4. Corporate Identity’s importance and relevance in marketplace is critical to brand recognition and brand loyalty ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 4 confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 5. Even after Investing in an identity, a company will continue to evolve their identity to suit the timesThis is a costly but a necessary effort in order to remain competitive and current ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 5 confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 6. WHAT GOES INTO THE MARK ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 6 confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 7. DIMENSION COLOR SHAPE AND DEPTH COMPANY THOUGHT HISTORY AND PURPOSE©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 7confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 8. LOTS OF TIME AND MONEY©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 8confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 9. In a recent trip to SE Asia, there were several instances where resultsof years of brand building by well recognized brands were simply copied©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 9confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 10. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 10confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 11. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 11confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 12. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 12confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 13. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 13confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 14. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 14confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 15. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 15confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 16. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 16confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 17. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 17confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 18. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 18confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 19. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 19confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 20. IN CASE YOU MISSED IT THE FIRST TIME. WE REPEATED THIS SLIDE.©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 20confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 21. YES WE REALLY SAW THAT!!!©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 21confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 22. Are there really rules? (YES)Are they the same for everyone? (YES)Does everyone follow them? (NO) ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 22 confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 23. IT DOES NOT END WITH THE MARK©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 23confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 24. PRODUCTS (SEE OUR DISCUSSION ON THE DYSON FAN) http://slidesha.re/mthbYl©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 24confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 25. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 25confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 26. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 26confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 27. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 27confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 28. (SEE OUR FULL DISCUSSION ON THE DYSON FAN) http://slidesha.re/mthbYl©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 28confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 29. PACKAGING©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 29confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 30. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 30confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 31. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 31confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 32. Nobody is even tryingIt’s ALL brand equity dilution ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 32 confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 33. Copying existing logos iscostly to the rightful owner of the mark, affects their brand and message.In this case, imitation is NOTthe sincerest form of flattery 33
  • 34. So what is a company to do?Many designers/companies spendmillions to design-develop-validate-produce-market their products and identities ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 34 confidential. This is not to be distributed without written consent from The Think Cloud LLC
  • 35. If you have some thoughts onthis topic or want to plan yourproduct development strategy please feel free to connect with us at info@thethinkcloud.com www.thethinkcloud.com