Technology is fueling an entirely new and empowered consumer who depends daily on mobile, social and cloud platforms to interact with their world like never before. And it's requiring brands and businesses to completely rethink their entire customer approach. Let's face it: It's a consumer-centric world. Marketing and technology are now forever tied. And that transformational shift is bringing changes with today's CMO and CIO. As their worlds intersect, the need for collaboration, alignment and possibly an entirely new position emerges. Join Oracle Sound Cloud's Erika Brookes as she discusses the converging worlds of today's CMO & CIO--and the emergence of the Chief Digital Officer (CDO).
Presenter: Erika Brookes, vp, product strategy, Oracle Social Cloud, Oracle