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Understanding whatʼs in store
   for the future of e-commerce




SEMANTIC
COMMERCE
             by Jerome Paradis
HOW WE SHOP ONLINE

Search - Compare - Browse
Check Reputation
Add to Cart
Checkout: name, address, credit card, ...
Transaction confirmation
Shipping confirmation
STEP 1
STANDARD FORMATS
Products
Price lists
Shipping terms
Offers, specials
Wish lists
Profiles, Orders, Payments
EXISTING FORMATS
http://purl.org/goodrelations/




GoodRelations is a standardized
vocabulary for product, price, and
company data that can (1) be
embedded into existing static and dynamic
Web pages and that (2) can be processed
by other computers.
LEARNING
FROM RSS




           +
=
STEP 2
WEB SERVICES STANDARDS

 Identity and Reputation
  Merchants and Consumers
 Shopping
  Shipping rates, Build order, Checkout
 Vendor Relationship Mgt
  Subcriptions, Shipping status, Refunds
APIs TO THE RESCUE!
IT’S ALL ABOUT APPS!




         http://www.flickr.com/photos/futileboy/3026065024/
SHOPPING
BROWSER
SHOP FROM ANY
DEVICES
SHOP FROM ANY
DEVICES
SHOP FROM ANY
DEVICES
SHOP FROM ANY
DEVICES
In a store…
                …with a card
TO WHOM SC MATTERS?

Consumers
 Easily find: products, merchants
 Reuse your profile, payment info
 Unified Order History
 Security
TO WHOM SC MATTERS?

Merchants
 Sales
 Marketing
 Customer Service
 Security
 Fraud reduction
ha  rd s ell
An              ary
to p  rop  riet
 re tail ers
Retailers
  open up
      and
   publish
     their
databases
TO WHOM SC MATTERS?

Third Parties
 Vertical Applications
 Comparison Shopping
 Social Shopping
 Identity and Reputation Authorities
 Affiliates
 Aggregators
 Search Engines
CHANGING
BUSINESS MODELS

        th e New s Now
   In
WHY THIS
 TALK?
THANKS!
Facebook: Jerome Paradis
Twitter: @JeromeParadis
http://blog.jeromeparadis.com
jparadis@paradivision.com
http://paradivision.com
http://shwowp.com

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Semantic Commerce: Understanding what’s in store for the future of e-commerce

Editor's Notes

  1. Web base on HTML
  2. Increases the visibility of your products and services in search engines, recommender systems, and other novel applications.
  3. http://www.lifehack.org/wp-content/files/2007/07/rss-icon-collection.png
  4. http://www.lifehack.org/wp-content/files/2007/07/rss-icon-collection.png
  5. It’s all about APIs, Web services.
  6. The idea that data will be open is frightening.
  7. To ease a sharp decline in advertising revenue with a largely untapped revenue stream: e-commerceThey are Influencers