Part II E Commerce Course Power Point


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eCommerce - Practical Internet Strategies to Sell Your Products and Yourself - Part II

Presented by Dan Bond

Sponsored jointly by Downtown Delaware, the Delaware Emerging Technology Center,
Delaware Technical Community College (Terry Campus) and USDA Rural Development

February 2010

Published in: Business, Technology
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Part II E Commerce Course Power Point

  1. 1. eCommerce Practical Internet Strategies to Sell Your Products and Yourself Presented by Dan Bond Sponsored jointly by Downtown Delaware,  the Delaware Emerging Technology Center,  Delaware Technical Community College (Terry Campus)  and USDA Rural Development  February 2010
  2. 2. Wonderful, you came back for more!
  3. 3. Niche Marketing
  4. 4. Finding Your Niche <ul><ul><li>Identify an interest -- ideally one related to yourself, your experiences, your talents, your location, etc. </li></ul></ul><ul><ul><li>Identify a niche with sufficient market demand. </li></ul></ul><ul><ul><li>Discard niches where there is already too much competition. </li></ul></ul><ul><ul><li>Make sure that the niche can become a profitable business. </li></ul></ul>
  5. 5. Profit Margins <ul><ul><li>Wholesale price </li></ul></ul><ul><ul><li>Location of supplier </li></ul></ul><ul><ul><li>Price points </li></ul></ul><ul><ul><li>Price competition </li></ul></ul><ul><ul><li>Information value added </li></ul></ul><ul><ul><li>Weight to value ratio  </li></ul></ul><ul><ul><li>Shelf life </li></ul></ul><ul><ul><li>Market trends </li></ul></ul><ul><ul><li>Supply constraints </li></ul></ul>
  6. 6.
  7. 7. Website Shopping Cart Equipment Products Payment System Delivery Services Photography Information Management System Accounting System
  8. 8. Equipment, Software, Communications
  9. 9.    
  10. 12. Domain Names
  11. 13. What's in a name?
  12. 14. Domain Name Selection <ul><ul><li>Short </li></ul></ul><ul><ul><li>Memorable </li></ul></ul><ul><ul><li>Easy to spell </li></ul></ul><ul><ul><li>Discribes your business or product </li></ul></ul><ul><ul><li>Contains key words </li></ul></ul><ul><ul><li>Has best name extension possible </li></ul></ul>
  13. 15. .com .net .org .edu .gov .mil Top Level Domain Names
  14. 16. Domain Name Selection Aids <ul><li>      </li></ul>
  15. 17. This could be yummy!
  16. 18. Domain Name Registration <ul><li>              </li></ul>
  17. 19. Websites
  18. 20. Website Options <ul><li>Rent it </li></ul><ul><li>Build it yourself </li></ul><ul><li>Have it built for you </li></ul>
  19. 21. Rent Your Website
  20. 22. Build Your Website Yourself
  21. 23. Website Development Companies
  22. 25. Choosing a Shopping Cart <ul><ul><li>Product capacity </li></ul></ul><ul><ul><li>Photo capacity </li></ul></ul><ul><ul><li>Inventory tracking </li></ul></ul><ul><ul><li>Affiliate program links </li></ul></ul><ul><ul><li>Discounting & customer loyalty programs </li></ul></ul><ul><ul><li>Search-engine friendliness </li></ul></ul><ul><ul><li>Shipping Options </li></ul></ul><ul><ul><li>Payment Processing Options </li></ul></ul><ul><ul><li>Report Generation   </li></ul></ul><ul><ul><li>Technical Considerations </li></ul></ul><ul><ul><li>Support </li></ul></ul><ul><ul><li>Cost </li></ul></ul>
  23. 26. Payment Options <ul><li>  </li></ul>
  24. 27. Credit Card Processing
  25. 28. Is everyone still awake!!!!!!!!!!!!!
  26. 29. Essential Photo Euipment
  27. 30. Carriers
  28. 31. The Most Important Parts: <ul><ul><li>Choosing your niche </li></ul></ul><ul><ul><li>SEM & SEO </li></ul></ul><ul><ul><li>Continually expanding your market with Social Media and other tools </li></ul></ul>
  29. 32. &quot;If you build it, they will come.&quot;
  30. 33. Search Engine Marketing
  31. 34. Search Engine Optimization
  32. 35. Comparison of SEM & SEO
  33. 36. Search Engine Marketing
  34. 37. Meet my best friend!
  35. 38. Paid & Organic Search Results
  36. 45. URL <ul><li>Uniform Resource Locator  </li></ul><ul><li>It points to a specific &quot;page&quot; on a website. </li></ul><ul><li>Examples: </li></ul><ul><li>     LadyBug Shop Home Page </li></ul><ul><li> </li></ul><ul><li>fuseaction=catalog.prodInfo&productID=1742&categoryID=28 </li></ul><ul><li>Fuzzy Ladybug Slippers for Children page </li></ul>
  37. 46. Search Engine Optimization
  38. 47.
  39. 49. Website Evaluation <ul><li>The LadyBug Shop website (  </li></ul><ul><li>was awarded a grade of 97 by </li></ul><ul><li>  Website Grader. </li></ul>
  40. 50. HOMEWORK?
  41. 51. Use to do an evaluation report on your website.
  42. 52. Who turned out the lights????