The conventional shopping experience has gone through drastic change. Consumers have never been more empowered and demanding. Shoppers expect an online and in store experience that is personalized, thoughtful and efficient. Retailers have never had access to so much data. Scaling out the personalized 1-1 relationship to a large consumer base, across multiple channels, seamlessly and profitably is a major challenge retailers are currently facing. Sylvain Perrier, CEO and President of Mercatus Technologies, shares his insights on well executed personalization, common data pitfalls to avoid and how you can leverage your existing resources to deliver profitable, loyalty building personalization.