2. RESEARCH THE INTERNET ABOUT DIFFERENT WAYS
BUSINESSES COLLECT CUSTOMER INFORMATION DATA
Like dozens of other brick-and-mortar retailers,
Nordstrom's wanted to learn more about its
customers — how many came through the doors,
how many were repeat visitors — the kind of
information that e-commerce sites like Amazon
have in spades. So last fall the company started
testing new technology that allowed it to track
customers’ movements by following the Wi-Fi
signals from their smartphones.
“We did hear some complaints,” said Tara Darrow, a
spokeswoman for the store. Nordstrom ended the
experiment in May, she said, in part because of the
comments.
3. HOW NORDSTROM’S COLLECTS CUSTOMER DATA
Nordstrom’s experiment is part of a movement by
retailers to gather data about in-store shoppers’
behavior and moods, using video surveillance and
signals from their cellphones and apps to learn
information as varied as their sex, how many
minutes they spend in the candy aisle and how long
they look at merchandise before buying it.
http://www.nytimes.com/2013/07/15/business/atten
tion-shopper-stores-are-tracking-your-cell.html?_r=0
4. Besides just knowing what you look at, such data help stores
better lay out their displays, cashiers and escalators; learn
characteristics of their customers, such as gender and age;
identify repeat customers and more. Some systems are even
calibrated to detect people's moods, The New York Times
reported in July.
This is one of the pro’s to being able to track your customers threw your store.
6. DETERMINE WHICH ONE IS THE MOST EFFECTIVE
AND WHY
• I would say there is two ways of looking at tracking customers. The customers view and the companies
view.
• The customers do not like the companies tracking them and gathering unneeded information on them.
• Companies do use some of the information collected to do good in the store. Knowing your customer is
a great advantage.
• It should be more known to the customer that they are being tracked and what information is being
taken.
