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How to monitor FMCG brand in the Internet? (EN)

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Have you ever wondered:
• How to effectively monitor the e - FMCG market and your brand there?
• What is the easiest way to get the latest information on pricing, promotion and availability of your products in major supermarkets in the country?
• How to stay ahead of your competition due to effective monitoring of internet search engines?
• What tool will best help you in effective analysis ?

Published in: Data & Analytics
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How to monitor FMCG brand in the Internet? (EN)

  1. 1. HOW TO MONITOR YOUR FMCG BRAND IN THE INTERNET?
  2. 2. THE FIRST MONITORING SYSTEM FOR FMCG MARKET IN POLAND WE ARE ON THE MARKET SINCE 2012 OUR CLIENTS: FEATURED IN: WHO WE ARE ?
  3. 3. WE ASSIST IN SELLING FMCG IN POLAND • ONLINE GROCERY SHOPPING • PRICE COMPARISON TOOL • MAP OF STORES • YOUR OWN E-STORES • MOBILE APP • ADVERTISING CAMPAIGNS WHAT WE DO ?
  4. 4. WE ASSIST IN ANALYSING FMCG MARKET • MONITORING OF PRICES, SPECIAL OFFERS, AND DISTRIBUTION • LIST OF NEW AND UNIQUE PRODUCTS • CATEGORY COVERAGE ANALYSIS • STORES COMPARISON • SEO REPORT IN STORES • CORRECTNESS OF PRODUCT DATA • BRAND POSITION IN PRODUCT CATEGORY • RATINGS AND REVIEWS OF BUYERS • COMPLETED AD CAMPAIGNS ANALYSIS • PRODUCT COMPETITION ANALYSIS KWIT ANALYTICS WHAT WE DO ?
  5. 5. 32% 55% 60% OF THE POLES SHOP ONLINE A FEW TIMES PER MONTH OF THE POLES THINK THAT ONLINE SHOPPING IS AS SECURE AS TRADITIONAL SHOPPING OF THE CONSUMERS PREFER BUYING GROCERIES ONLINE THAN IN TRADITIONAL MARKETS Source: http://mensis.pl/raport-ezakupy-2015-od-ceneo-pl/; http://evigo.pl/12387-raport-nielsen-sprzedaz-produktow-spozywczych-online-przezywa-boom/ HOW E-FMCG MARKET LOOKS LIKE ?
  6. 6. KWIT ANALYTICS
  7. 7. TRADITIONAL METHOD MODERN METHOD 1 REPORT PER MONTH SEVERAL REPORTS PER DAY HOW KWIT ANALYTICS WORKS ?
  8. 8. MYSTERY SHOPPER • ANALYSIS 2 x DAY • 180,000 FMCG PRODUCTS • 100 POINTS OF ONLINE/OFFLINE SALE ACROSS POLAND HOW KWIT ANALYTICS WORKS ?
  9. 9. REPORTS • PRICE, SPECIAL OFFERS, AVAILABILITY • NEW PRODUCTS • UNIQUE PRODUCTS • CATEGORY COVERAGE • STORES COMPARISON • SEO REPORT IN STORES • POSITION IN CATEGORY • PRODUCT DATA • RATINGS AND REVIEWS OF BUYERS • SHARE OF VOICE • PRODUCT COMPETITION BRICK-AND- MORTAR STORES ONLINE STORES PET STORES PHARMACIES HOW KWIT ANALYTICS WORKS ?
  10. 10. ONLINE STORES x28 x17 x15 WE MONITOR THE LARGEST ONLINE FMCG SELLERS HOW KWIT ANALYTICS WORKS ?
  11. 11. BRICK-AND-MORTAR STORES WE MONITOR THE MOST POPULAR BRICK-AND-MORTAR STORES x28 x17 x15 HOW KWIT ANALYTICS WORKS ?
  12. 12. AT OUR CLIENT’S REQUEST WE MONITOR PET STORES PET STORES HOW KWIT ANALYTICS WORKS ?
  13. 13. WE MONITOR THE MOST POPULAR PHARMACIES PHARMACIES HOW KWIT ANALYTICS WORKS ?
  14. 14. WE MONITOR 90% OF E-FMCG MARKET! 90% HOW KWIT ANALYTICS WORKS ?
  15. 15. PRICES, SPECIAL OFFERS, AVAILABILITY HOW KWIT ANALYTICS WORKS ? NEW PRODUCTS UNIQUE PRODUCTS CATEGORY COVERAGE STORES COMPARISON SEO REPORT IN STORES POSITION IN CATEGORY PRODUCT DATA RATINGS AND REVIEWS SHARE OF VOICE PRODUCT COMPETITION
  16. 16. REPORT: PRICES, SPECIAL OFFERS, AVAILABILITY WHAT ARE THE PRICES OF MY PRODUCTS COMPARING TO COMPETITORS? WHICH PRODUCTS ARE OUT-OF-STOCK? HOW DO THE PRICES FLUCTUATE OVER TIME? (PRICE ALERTS) WHAT ARE THE PRICES OF MY PRODUCTS IN VARIOUS CHAINS AND IN DIFFERENT CITIES? WHAT IS THE AVAILABILITY OF MY PRODUCTS OVER TIME? HOW KWIT ANALYTICS WORKS ?
  17. 17. WHAT PRODUCTS ARE NEW IN STORES? (DEPENDING ON BRAND, STORE, CATEGORY, REGION) WHAT NEW PRODUCTS ARE PRESENT IN DIFFERENT STORES? (COMPARISON) NEW PRODUCTS – WHEN APPEARED, WHERE AND AT WHAT PRICE? REPORT: NEW PRODUCTS HOW KWIT ANALYTICS WORKS ?
  18. 18. HOW KWIT ANALYTICS WORKS WHICH PRODUCTS ARE AVAILABLE AT X STORE AND ABSENT AT Y STORE AT THE SAME TIME? WHAT ARE THE UNIQUE PRODUCTS IN SPECIFIC CATEGORIES AND SUBCATEGORIES? WHO IS A STRONG COMPETITOR OF THE BRAND? WHERE MY BRAND’S PRODUCTS HAVE LOW POSITION? REPORT: UNIQUE PRODUCTS HOW KWIT ANALYTICS WORKS ?
  19. 19. WHAT PERCENTAGE OF A CATEGORY CONSTITUTE MY PRODUCTS? HOW IS THE COMPETITION DOING? DISTRIBUTION OF SPECIFIC BRANDS SHARE (DEPENDING ON THE PERIOD AND PLACE) MY BRAND VS. COMPETITION CURRENT CHANGES IN MY MARKET SHARE REPORT: CATEGORY COVERAGE HOW KWIT ANALYTICS WORKS ?
  20. 20. DIFFERENCES IN: PRODUCT RANGE, PRICES, SPECIAL OFFERS, AVAILABILITY, CATEGORIES AND TYPE OF CLIENT SERVICE (TIME AND COST OF DELIVERY, TYPE OF ORDERING) DEPENDING ON THE STORE BRAND WHAT ARE THE UNIQUE AND NEW PRODUCTS IN SPECIFIC STORES? WHAT ARE THE DIFFERENCES BETWEEN OTHER BRANDS (GEOGRAPHICAL AREA, DELIVERY COVERAGE, STORE’S PROFILE)? REPORT: STORES COMPARISON HOW KWIT ANALYTICS WORKS ?
  21. 21. WHICH PRODUCTS ARE DISPLAYED IN SEARCH RESULTS AFTER THE CLIENT HAS INSERTED A KEYWORD (IN THE STORE’S SEARCH ENGINE)? WHICH PRODUCTS AND BRANDS REACT TO INDIVIDUAL KEYWORDS? ARE MY PRODUCTS DISPLAYED IN THE FIRST 10, 30 OR 50 SEARCH RESULTS AFTER INSERTING A KEYWORD? WHAT IS THEIR POSITION? REPORT: SEO REPORT IN STORES HOW KWIT ANALYTICS WORKS ?
  22. 22. HOW KWIT ANALYTICS WORKS REPORT: POSITION IN CATEGORY HOW KWIT ANALYTICS WORKS ? WHICH PRODUCTS ARE DISPLAYED IN SEARCH RESULTS AFTER THE CLIENT HAS SELECTED A PRODUCT CATEGORY FROM A CATEGORY TREE? ARE MY PRODUCTS DISPLAYED IN THE FIRST 10, 30 OR 50 SEARCH RESULTS AFTER SELECTING A CATEGORY IN A STORE? WHAT IS THEIR POSITION? WHICH PRODUCTS AND BRANDS ARE INCLUDED IN SPECIFIC PRODUCT CATEGORIES?
  23. 23. HOW KWIT ANALYTICS WORKS ARE MY PRODUCTS DISPLAYED TO CLIENTS IN STORES IN A CORRECTLY? WHICH STORES DISPLAY INCORRECT PRODUCT PARAMETRES? WHICH PRODUCT PARAMETRES ARE INCORRECT? IS THE NAME, WEIGHT/VOLUME, DESCRIPTION AND PHOTOS OF MY PRODUCTS CORRECT? WHICH BRANDS HAVE THE HIGHEST AND THE LOWEST DATA CORRECTNESS KPI? REPORT: PRODUCT DATA HOW KWIT ANALYTICS WORKS ?
  24. 24. ANALYSIS OF CONSUMER REVIEWS OF PRODUCTS ON E-COMMERCE STORE WEBSITES. HOW HAS THE BUYERS’ RATING CHANGED IN DIFFERENT PERIODS OF TIME? ANALYSIS OF RATINGS (STARS) AND ALERTS FOR SPECIFIC KEYWORDS USED IN THE REVIEWS. DEDICATED PARAMETER FOR A REPORT REPORT: RATINGS AND REVIEWS HOW KWIT ANALYTICS WORKS ?
  25. 25. ANALYSIS OF COMPLETED AD CAMPAIGNS ON E-COMMERCE STORE WEBSITES. ANALYSIS OF THE HOMEPAGE, PAGES OF CATEGORIES AND SEARCH RESULTS. ANALYSIS DONE BY THE MODERATOR MANUALLY IN ORDER TO ACHIEVE THE MOST PRECISE RESULTS. DEDICATED PARAMETER FOR A REPORT REPORT: SHARE OF VOICE HOW KWIT ANALYTICS WORKS ?
  26. 26. COMPARING PAIRS OF PRODUCTS. MANUFACTURER’S PRODUCT VS COMPETITOR’S PRODUCT. COMPARING PRICES, SPECIAL OFFERS AND AVAILABILITY. POSSIBILITY TO DEFINE ANY NUMBER OF PAIRS. DEDICATED PARAMETER FOR A REPORT REPORT: PRODUCT COMPETITION HOW KWIT ANALYTICS WORKS ?
  27. 27. YOU CAN SET EMAIL NOTIFICATIONS FOR SELECTED MARKET EVENTS YOU CAN SELECT A SPECIFIC FEATURE (PRICE, SPECIAL OFFER, AVAILABILITY), STORE, REGION, AND ALERT THRESHOLD DECLARED IN PER CENT OR ABSOLUTE YOU RECEIVE AN EMAIL WITH AN EXCEL FILE AND DETAILS EMAIL NOTIFICATIONS HOW KWIT ANALYTICS WORKS ?
  28. 28. LAYOUT OF THE ANALYTICS DASHBOARD HOW KWIT ANALYTICS WORKS ?
  29. 29. THANK YOU! WOJCIECH GRZEŚKOWIAK W.GRZESKOWIAK@SAVINGCLOUD.PL +48 604 637 544 KLAUDIA LEKS K.LEKS@SAVINGCLOUD.PL +48 22 261 03 83

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