Have you ever wondered: • How to effectively monitor the e - FMCG market and your brand there? • What is the easiest way to get the latest information on pricing, promotion and availability of your products in major supermarkets in the country? • How to stay ahead of your competition due to effective monitoring of internet search engines? • What tool will best help you in effective analysis ?

1. HOW TO
MONITOR
YOUR
FMCG BRAND
IN THE
INTERNET?

2. THE FIRST MONITORING SYSTEM FOR FMCG MARKET IN POLAND
WE ARE ON THE MARKET SINCE 2012
OUR CLIENTS:
FEATURED IN:
WHO WE ARE ?

3. WE ASSIST IN SELLING FMCG IN POLAND
• ONLINE GROCERY SHOPPING
• PRICE COMPARISON TOOL
• MAP OF STORES
• YOUR OWN E-STORES
• MOBILE APP
• ADVERTISING CAMPAIGNS
WHAT WE DO ?

4. WE ASSIST IN ANALYSING FMCG MARKET
• MONITORING OF PRICES, SPECIAL OFFERS, AND
DISTRIBUTION
• LIST OF NEW AND UNIQUE PRODUCTS
• CATEGORY COVERAGE ANALYSIS
• STORES COMPARISON
• SEO REPORT IN STORES
• CORRECTNESS OF PRODUCT DATA
• BRAND POSITION IN PRODUCT CATEGORY
• RATINGS AND REVIEWS OF BUYERS
• COMPLETED AD CAMPAIGNS ANALYSIS
• PRODUCT COMPETITION ANALYSIS
KWIT ANALYTICS
WHAT WE DO ?

5. 32% 55% 60%
OF THE POLES SHOP ONLINE A
FEW TIMES PER MONTH
OF THE POLES THINK THAT
ONLINE SHOPPING IS AS
SECURE AS TRADITIONAL
SHOPPING
OF THE CONSUMERS PREFER
BUYING GROCERIES ONLINE THAN
IN TRADITIONAL MARKETS
Source: http://mensis.pl/raport-ezakupy-2015-od-ceneo-pl/;
http://evigo.pl/12387-raport-nielsen-sprzedaz-produktow-spozywczych-online-przezywa-boom/
HOW E-FMCG MARKET LOOKS LIKE ?

6. KWIT
ANALYTICS

7. TRADITIONAL METHOD
MODERN METHOD
1 REPORT
PER MONTH
SEVERAL REPORTS
PER DAY
HOW KWIT ANALYTICS WORKS ?

8. MYSTERY
SHOPPER
• ANALYSIS 2 x DAY
• 180,000 FMCG PRODUCTS
• 100 POINTS OF ONLINE/OFFLINE
SALE ACROSS POLAND
HOW KWIT ANALYTICS WORKS ?

9. REPORTS
• PRICE, SPECIAL OFFERS, AVAILABILITY
• NEW PRODUCTS
• UNIQUE PRODUCTS
• CATEGORY COVERAGE
• STORES COMPARISON
• SEO REPORT IN STORES
• POSITION IN CATEGORY
• PRODUCT DATA
• RATINGS AND REVIEWS OF BUYERS
• SHARE OF VOICE
• PRODUCT COMPETITION
BRICK-AND-
MORTAR STORES
ONLINE STORES
PET STORES
PHARMACIES
HOW KWIT ANALYTICS WORKS ?

10. ONLINE STORES
x28 x17 x15
WE MONITOR THE LARGEST ONLINE FMCG SELLERS
HOW KWIT ANALYTICS WORKS ?

11. BRICK-AND-MORTAR STORES
WE MONITOR THE MOST POPULAR BRICK-AND-MORTAR STORES
x28 x17
x15
HOW KWIT ANALYTICS WORKS ?

12. AT OUR CLIENT’S REQUEST WE MONITOR PET STORES
PET STORES
HOW KWIT ANALYTICS WORKS ?

13. WE MONITOR THE MOST POPULAR PHARMACIES
PHARMACIES
HOW KWIT ANALYTICS WORKS ?

14. WE MONITOR 90% OF E-FMCG MARKET!
90%
HOW KWIT ANALYTICS WORKS ?

15. PRICES,
SPECIAL OFFERS,
AVAILABILITY
HOW KWIT ANALYTICS WORKS ?
NEW
PRODUCTS
UNIQUE
PRODUCTS
CATEGORY
COVERAGE
STORES
COMPARISON
SEO REPORT
IN STORES
POSITION
IN CATEGORY
PRODUCT DATA RATINGS AND
REVIEWS
SHARE OF VOICE PRODUCT
COMPETITION

16. REPORT: PRICES, SPECIAL OFFERS, AVAILABILITY
WHAT ARE THE PRICES OF MY PRODUCTS COMPARING TO COMPETITORS?
WHICH PRODUCTS ARE OUT-OF-STOCK?
HOW DO THE PRICES FLUCTUATE OVER TIME? (PRICE ALERTS)
WHAT ARE THE PRICES OF MY PRODUCTS IN VARIOUS CHAINS AND IN DIFFERENT CITIES?
WHAT IS THE AVAILABILITY OF MY PRODUCTS OVER TIME?
HOW KWIT ANALYTICS WORKS ?

17. WHAT PRODUCTS ARE NEW IN STORES? (DEPENDING ON BRAND, STORE, CATEGORY, REGION)
WHAT NEW PRODUCTS ARE PRESENT IN DIFFERENT STORES? (COMPARISON)
NEW PRODUCTS – WHEN APPEARED, WHERE AND AT WHAT PRICE?
REPORT: NEW PRODUCTS
HOW KWIT ANALYTICS WORKS ?

18. HOW KWIT ANALYTICS
WORKS
WHICH PRODUCTS ARE AVAILABLE AT X STORE AND ABSENT AT Y STORE AT
THE SAME TIME?
WHAT ARE THE UNIQUE PRODUCTS IN SPECIFIC CATEGORIES AND SUBCATEGORIES?
WHO IS A STRONG COMPETITOR OF THE BRAND?
WHERE MY BRAND’S PRODUCTS HAVE LOW POSITION?
REPORT: UNIQUE PRODUCTS
HOW KWIT ANALYTICS WORKS ?

19. WHAT PERCENTAGE OF A CATEGORY CONSTITUTE MY PRODUCTS?
HOW IS THE COMPETITION DOING?
DISTRIBUTION OF SPECIFIC BRANDS SHARE (DEPENDING ON THE PERIOD AND PLACE)
MY BRAND VS. COMPETITION
CURRENT CHANGES IN MY MARKET SHARE
REPORT: CATEGORY COVERAGE
HOW KWIT ANALYTICS WORKS ?

20. DIFFERENCES IN: PRODUCT RANGE, PRICES, SPECIAL OFFERS, AVAILABILITY, CATEGORIES
AND TYPE OF CLIENT SERVICE (TIME AND COST OF DELIVERY, TYPE OF ORDERING)
DEPENDING ON THE STORE BRAND
WHAT ARE THE UNIQUE AND NEW PRODUCTS IN SPECIFIC STORES?
WHAT ARE THE DIFFERENCES BETWEEN OTHER BRANDS (GEOGRAPHICAL AREA,
DELIVERY COVERAGE, STORE’S PROFILE)?
REPORT: STORES COMPARISON
HOW KWIT ANALYTICS WORKS ?

21. WHICH PRODUCTS ARE DISPLAYED IN SEARCH RESULTS AFTER THE CLIENT HAS
INSERTED A KEYWORD (IN THE STORE’S SEARCH ENGINE)?
WHICH PRODUCTS AND BRANDS REACT TO INDIVIDUAL KEYWORDS?
ARE MY PRODUCTS DISPLAYED IN THE FIRST 10, 30 OR 50 SEARCH RESULTS AFTER INSERTING A
KEYWORD? WHAT IS THEIR POSITION?
REPORT: SEO REPORT IN STORES
HOW KWIT ANALYTICS WORKS ?

22. HOW KWIT ANALYTICS
WORKS
REPORT: POSITION IN CATEGORY
HOW KWIT ANALYTICS WORKS ?
WHICH PRODUCTS ARE DISPLAYED IN SEARCH RESULTS AFTER THE CLIENT HAS
SELECTED A PRODUCT CATEGORY FROM A CATEGORY TREE?
ARE MY PRODUCTS DISPLAYED IN THE FIRST 10, 30 OR 50 SEARCH RESULTS AFTER SELECTING A
CATEGORY IN A STORE? WHAT IS THEIR POSITION?
WHICH PRODUCTS AND BRANDS ARE INCLUDED IN SPECIFIC PRODUCT CATEGORIES?

23. HOW KWIT ANALYTICS
WORKS
ARE MY PRODUCTS DISPLAYED TO CLIENTS IN STORES IN A CORRECTLY?
WHICH STORES DISPLAY INCORRECT PRODUCT PARAMETRES? WHICH PRODUCT
PARAMETRES ARE INCORRECT?
IS THE NAME, WEIGHT/VOLUME, DESCRIPTION AND PHOTOS OF MY PRODUCTS CORRECT?
WHICH BRANDS HAVE THE HIGHEST AND THE LOWEST DATA CORRECTNESS KPI?
REPORT: PRODUCT DATA
HOW KWIT ANALYTICS WORKS ?

24. ANALYSIS OF CONSUMER REVIEWS OF PRODUCTS ON E-COMMERCE STORE WEBSITES.
HOW HAS THE BUYERS’ RATING CHANGED IN DIFFERENT PERIODS OF TIME?
ANALYSIS OF RATINGS (STARS) AND ALERTS FOR SPECIFIC KEYWORDS USED IN THE REVIEWS.
DEDICATED PARAMETER FOR A REPORT
REPORT: RATINGS AND REVIEWS
HOW KWIT ANALYTICS WORKS ?

25. ANALYSIS OF COMPLETED AD CAMPAIGNS ON E-COMMERCE STORE WEBSITES.
ANALYSIS OF THE HOMEPAGE, PAGES OF CATEGORIES AND SEARCH RESULTS.
ANALYSIS DONE BY THE MODERATOR MANUALLY IN ORDER TO ACHIEVE THE MOST PRECISE RESULTS.
DEDICATED PARAMETER FOR A REPORT
REPORT: SHARE OF VOICE
HOW KWIT ANALYTICS WORKS ?

26. COMPARING PAIRS OF PRODUCTS. MANUFACTURER’S PRODUCT VS COMPETITOR’S PRODUCT.
COMPARING PRICES, SPECIAL OFFERS AND AVAILABILITY.
POSSIBILITY TO DEFINE ANY NUMBER OF PAIRS.
DEDICATED PARAMETER FOR A REPORT
REPORT: PRODUCT COMPETITION
HOW KWIT ANALYTICS WORKS ?

27. YOU CAN SET EMAIL NOTIFICATIONS FOR SELECTED MARKET EVENTS
YOU CAN SELECT A SPECIFIC FEATURE (PRICE, SPECIAL OFFER, AVAILABILITY), STORE,
REGION, AND ALERT THRESHOLD DECLARED IN PER CENT OR ABSOLUTE
YOU RECEIVE AN EMAIL WITH AN EXCEL FILE AND DETAILS
EMAIL NOTIFICATIONS
HOW KWIT ANALYTICS WORKS ?

28. LAYOUT
OF THE
ANALYTICS
DASHBOARD
HOW KWIT ANALYTICS WORKS ?

29. THANK YOU!
WOJCIECH GRZEŚKOWIAK
W.GRZESKOWIAK@SAVINGCLOUD.PL
+48 604 637 544
KLAUDIA LEKS
K.LEKS@SAVINGCLOUD.PL
+48 22 261 03 83