Social Media Marketing Storyboard #1: FIsh Where The Fish Are

1. Social Media Marketing:
Storyboard #1
By Jeremiah Owyang
Image used with Attribution as directed by Creative Commons by afsilva http://www.flickr.com/photos/afsilva/515362211/

2. Social Media Marketing is a lot like fishing.
Consumers band together, then brands try
to catch them

3. Image taken by aj-click used with Attribution as directed by Creative Commons http://www.flickr.com/photos/aj-

4. However, companies approach social media
in two different ways…

5. The first way, the companies focus on the
features, tools and technologies…

6. Image taken by davidlh used with Attribution as directed by Creative Commons http://www.flickr.com/photos/davidlh/327602874/

7. Yet fail to understand the behaviors and
locations of their own customers online.
As a result, they miss the mark:

8. Image taken by i_am_softlad used with Attribution as directed by Creative Commons http://www.flickr.com/photos/i_am_softlad/2258289613/

9. The second type of company scans the
seascape, and understands the fish
they’re trying to reach.

10. Image taken by samfelderused with Attribution as directed by Creative Commons http://www.flickr.com/photos/samfelder/22746726/

11. As a result, they are more successful in
connecting with customers …and catch
big fish.

12. Image used with Attribution as directed by Creative Commons by radcarper: http://www.flickr.com/photos/catsncarp/2056474677/

13. Fish Where The Fish Are.

14. Come fish with me.
Jeremiah Owyang
web-strategist.com/blog
@jowyang
Photos used with creative commons attribution license and linking to original
photo at bottom of each image.
Image used with Attribution as directed by Creative Commons by t6mdm :http://www.flickr.com/photos/t6mdm/3363444387/