Social Media Marketing

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7 comments

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+ Andre Luiz Bernardes 5 months ago
Conheça a minha visão sobre Media Social... http://www.slideshare.net/bernardes/social-media-1215419
+ sharethoughts 9 months ago
Nice show
Thanks for sharing
+ guestbf48cd7 10 months ago
Good. Common. Sense.
+ Keith Parnell 10 months ago
This is very old school but still effective. My father taught me this technique in the 80’s.
+ Anna Pollock 10 months ago
Agree Benwes - the best analysis of swarm marketing I’ve read to date is by DDB CEO Chuck Braymer - The Nature of Marketing. http://www.amazon.com/Nature-Marketing-Swarm-well-Herd/dp/0230203361?tag=particculturf-20
+ Ben Johnson 10 months ago
still its a pretty good analogy for spotting that most companies start with the technology in mind rather than the business intiaitives, culture, etc.
+ Anna Pollock 10 months ago
Fish that swim in swarms are less likely to be caught than fish that swim alone. Swarming is, in part, a highly effective defensive behaviour, designed to avoid and confuse the predator. Your 'old world' model positions the brand as predator.

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Social Media Marketing - Presentation Transcript

Social Media Marketing: Storyboard #1 By Jeremiah Owyang Image used with Attribution as directed by Creative Commons by afsilva http://www.flickr.com/photos/afsilva/515362211/
- Social Media Marketing is a lot like fishing. Consumers band together, then brands try to catch them
Image taken by aj-click used with Attribution as directed by Creative Commons http://www.flickr.com/photos/aj-clicks/2861093539/
- However, companies approach social media in two different ways…
- The first way, the companies focus on the features, tools and technologies…
Image taken by davidlh used with Attribution as directed by Creative Commons http://www.flickr.com/photos/davidlh/327602874/
- Yet fail to understand the behaviors and locations of their own customers online. As a result, they miss the mark:
Image taken by i_am_softlad used with Attribution as directed by Creative Commons http://www.flickr.com/photos/i_am_softlad/2258289613/
- The second type of company scans the seascape, and understands the fish they’re trying to reach.
Image taken by samfelder used with Attribution as directed by Creative Commons http://www.flickr.com/photos/samfelder/22746726/
- As a result, they are more successful in connecting with customers …and catch big fish.
Image used with Attribution as directed by Creative Commons by radcarper: http://www.flickr.com/photos/catsncarp/2056474677/
- Fish Where The Fish Are.
Come fish with me.
- Jeremiah Owyang
- web-strategist.com/blog
- @jowyang
- Photos used with creative commons attribution license and linking to original photo at bottom of each image.
Image used with Attribution as directed by Creative Commons by t6mdm : http://www.flickr.com/photos/t6mdm/3363444387/