Introducing Doc Holiday’sSocial Media Cure-All Tonic   Jeffrey L. Cohen, Manager, Content Marketing   Salesforce Marketing...
$1.3trillion
Social Mediaand US Adults
16% ofOnlineAdults
20% ofOnlineAdults
66% ofOnlineAdults
Social Mediaand Fortune 500
28% ofFortune500 Co’sBlog
66% ofFortune500 Co’sHaveFacebookPages
73% ofFortune500 Co’sTweet
Audienceon BlogsandForums
Why PeopleFollow Brands
59% Likeor FollowBrand:Shop orPurchaseProduct
45% Likeor FollowBrand:Insider InfoOr Discounts
38% Likeor FollowBrand:First to Know
50 MillionFans OnFacebook
Facebook is a leadingindicator of sales.But it could take 2years to develop themetrics to prove it.-Joe Tripodi, CMOCoca-C...
Measurementis Hard
57% ofCompaniesmeasure nodeeper thanengagement
12% ofcompaniescan tracksocial mediato revenue
Hubspotgenerates45,000 leadsper month
What DoCMOs Think?
71% ofCMOsareunpreparedfor explosionof Data
68% ofCMOsareunpreparedfor SocialMedia
63% ofCMOs viewROI asmeasureof success
58% ofCMOs viewCustomerExperienceas measureof success
We have stayed trueto our company’sroots of really“listening” to ourcustomers.- Karen Qunitos, CMODell
What CanYou Do?
Focus onBusiness Objectives
Focus onBusiness Objectives•Generate Revenue
Focus onBusiness Objectives•Customer Satisfaction
Focus onBusiness Objectives•Customer Service
Focus onBusiness Objectives•Product Development
Focus onBusiness Objectives•Brand Awareness
Thank YouJeffrey L. Cohen, Manager, Content MarketingSalesforce Marketing Cloud@jeffreylcohen
Introducing Doc Holiday's Social Media Cure-All Tonic
Introducing Doc Holiday's Social Media Cure-All Tonic
Introducing Doc Holiday's Social Media Cure-All Tonic
Introducing Doc Holiday's Social Media Cure-All Tonic
Introducing Doc Holiday's Social Media Cure-All Tonic
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Introducing Doc Holiday's Social Media Cure-All Tonic

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Introducing Doc Holiday's Social Media Cure-All Tonic

  1. 1. Introducing Doc Holiday’sSocial Media Cure-All Tonic Jeffrey L. Cohen, Manager, Content Marketing Salesforce Marketing Cloud @jeffreylcohen
  2. 2. $1.3trillion
  3. 3. Social Mediaand US Adults
  4. 4. 16% ofOnlineAdults
  5. 5. 20% ofOnlineAdults
  6. 6. 66% ofOnlineAdults
  7. 7. Social Mediaand Fortune 500
  8. 8. 28% ofFortune500 Co’sBlog
  9. 9. 66% ofFortune500 Co’sHaveFacebookPages
  10. 10. 73% ofFortune500 Co’sTweet
  11. 11. Audienceon BlogsandForums
  12. 12. Why PeopleFollow Brands
  13. 13. 59% Likeor FollowBrand:Shop orPurchaseProduct
  14. 14. 45% Likeor FollowBrand:Insider InfoOr Discounts
  15. 15. 38% Likeor FollowBrand:First to Know
  16. 16. 50 MillionFans OnFacebook
  17. 17. Facebook is a leadingindicator of sales.But it could take 2years to develop themetrics to prove it.-Joe Tripodi, CMOCoca-Cola
  18. 18. Measurementis Hard
  19. 19. 57% ofCompaniesmeasure nodeeper thanengagement
  20. 20. 12% ofcompaniescan tracksocial mediato revenue
  21. 21. Hubspotgenerates45,000 leadsper month
  22. 22. What DoCMOs Think?
  23. 23. 71% ofCMOsareunpreparedfor explosionof Data
  24. 24. 68% ofCMOsareunpreparedfor SocialMedia
  25. 25. 63% ofCMOs viewROI asmeasureof success
  26. 26. 58% ofCMOs viewCustomerExperienceas measureof success
  27. 27. We have stayed trueto our company’sroots of really“listening” to ourcustomers.- Karen Qunitos, CMODell
  28. 28. What CanYou Do?
  29. 29. Focus onBusiness Objectives
  30. 30. Focus onBusiness Objectives•Generate Revenue
  31. 31. Focus onBusiness Objectives•Customer Satisfaction
  32. 32. Focus onBusiness Objectives•Customer Service
  33. 33. Focus onBusiness Objectives•Product Development
  34. 34. Focus onBusiness Objectives•Brand Awareness
  35. 35. Thank YouJeffrey L. Cohen, Manager, Content MarketingSalesforce Marketing Cloud@jeffreylcohen

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