SlideShare a Scribd company logo
1 of 7
Almost 3 out of 4 leads are not
          qualified*


                        *MarketingSherpa
                        Case Study
Result
Gentle Nurturing and Scoring




     “Earn trust and watch buying behaviors.”
There’s Just One Problem
You DON’T Need More Leads
   Leads sent to sales dropped by 52%.
   Revenues grew by 41%
   Converted leads increased 79%
   Closed revenue from reengaged (nurtured) leads
    grew by 21%



                              MarketingSherpa Case Study “The
                              Complex Sale: Lead Scoring Increases
                              Conversion 79%”
How to Do Lead Nurturing and
              Scoring
   Bring in outside experts
     Know best practices
     Have done it before

   Develop buyer personas
   Start content marketing
   Involve sales
About Us


                         http://www.findnewcustomers.com
Our goal is simple:
Let’s change the world of B2B marketing – together
•No boring websites
•No self centered, product oriented pitches
•End struggling salespeople and understaffed/overworked marketing teams


                      We can do this together. Are you with us?

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Lead scoring-nurturing

  • 1. Almost 3 out of 4 leads are not qualified* *MarketingSherpa Case Study
  • 3. Gentle Nurturing and Scoring “Earn trust and watch buying behaviors.”
  • 5. You DON’T Need More Leads  Leads sent to sales dropped by 52%.  Revenues grew by 41%  Converted leads increased 79%  Closed revenue from reengaged (nurtured) leads grew by 21% MarketingSherpa Case Study “The Complex Sale: Lead Scoring Increases Conversion 79%”
  • 6. How to Do Lead Nurturing and Scoring  Bring in outside experts  Know best practices  Have done it before  Develop buyer personas  Start content marketing  Involve sales
  • 7. About Us http://www.findnewcustomers.com Our goal is simple: Let’s change the world of B2B marketing – together •No boring websites •No self centered, product oriented pitches •End struggling salespeople and understaffed/overworked marketing teams We can do this together. Are you with us?