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Driving Business Results with Social Media

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Jeff Ogden, President of Find New Customers (http://www.findnewcustomers.com) and host of Marketing Made Simple TV delivered the keynote address at the BMA-NJ Social Media Symposium

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Driving Business Results with Social Media

  1. 1. Delivering Business Results with Social MediaJeff Ogden, President of Find New Customers & Host,Mad Marketing TVKeynote talk presented at the BMA-NJ Social Media Symposium on4/10/2012
  2. 2. Premier show: May 1
  3. 3. 10 Reasons to Use Social Media1. Gain visibility with Prospects, Partners, Customers and Community2. Share your brand story3. Become recognized as an expert4. Increase deal conversion rates5. Introduce your new products and services6. Pump up prospecting referrals and lead7. Get speaking gigs8. Listen and earn new leads for your business9. Network and find new business partners10. Hire smarter and faster
  4. 4. Facts about Social Media 845 million users as of 2/2012
  5. 5. Facts about Social Media 140 million users 340 million tweets per day 1.6 billion searches per day
  6. 6. Facts about Social Media 150 million users Includes execs from all Fortune 500 Linkedin is global
  7. 7. Too Big to Ignore!
  8. 8. Blogging 101• Tell a story• Use images• Know your keywords• Include a Call to Action• Make it easy to share
  9. 9. What’s the ROI?
  10. 10. One BIG Idea NewsjackingGarnering massive free press for your company
  11. 11. What is Newsjacking?• Use the news to grab the 2nd paragraph• Speed is everything• Blog, speak, hold a conference
  12. 12. Key Points when Using Social Media• Don’t aim to be good at social media. Aim to be good at biz using social media• Before jumping in, ask why people are there?• Keep in mind some social platforms are highly mobile, esp Instagram and FourSquare• ALL social media must move the biz needle• Worst reason to do social? FOMO
  13. 13. Thank You!• Jeff Ogden, President of Find New Customers• www.findnewcustomers.com• http://about.me/jeffogden• @fearlesscomp• Or just Google “Jeff Ogden”

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