Inbound marketing Overview

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Inbound marketing is often misinterpreted and poorly understood. This simple, easy to understand presentation makes it accessible to everyone.

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Inbound marketing Overview

  1. 1. How it really works Inbound Marketing
  2. 2. Customers are in control today
  3. 3. What problems do BtoB sellers face?
  4. 4. <ul><li>“In your most recent purchase, how did it start? Were you contacted by vendor or did you find the seller?” </li></ul><ul><li>8 out of 10 said </li></ul><ul><li>“ We found seller” </li></ul>How do Deals Really Get Done?
  5. 5. 60% Lower cost per lead What about cost of leads?
  6. 6. Marketing Database E-Mail Blog articles Landing Page Opt in Press Release Website How it works
  7. 7. Marketing Database E-Mail Blog articles Landing Page Opt in Press Release Website In One Month
  8. 8. Marketing Database E-Mail Blog articles Landing Page Opt in Press Release Website In 6 Months
  9. 9. Marketing Database E-Mail Blog articles Landing Page Opt in Press Release Website In One Year
  10. 10. <ul><li>Up to 9 out of 10 visitors not ready to buy now </li></ul><ul><li>Careful, gentle nurturing turns browsers into buyers </li></ul><ul><li>Problem to solution story-telling </li></ul><ul><li>Scoring behaviors enables sales to call at just the right time </li></ul>Convert Names to Sales-Ready Leads using Lead Nurturing
  11. 12. <ul><li>&quot;Find New Customers can certainly help your business  dramatically improve the flow of sales-ready leads to salespeople .“ </li></ul><ul><li>Paul Dunay </li></ul>“ If more people listened to Jeff, a lot more would be sold.” Dan McDade, PointClear
  12. 13. Join Us <ul><li>www.facebook.com/findnewcustomers </li></ul><ul><li>www.linkedin.com/find-new-customers </li></ul><ul><li>www.twitter.com/fearlesscomp </li></ul>
  13. 14. Jeff Ogden, the Fearless Competitor President, Find New Customers (516) 495-9350 [email_address] http://www.findnewcustomers.com

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