Writing a Backgrounder and White Paper<br />
WTO Agricultural Negotiations Backgrounder<br />
Conduct an online search to find examples of Backgrounders<br />Find a style that you would like to use as a model and tak...
Backgrounders are not all the same<br />You will find that some are very complex and contain a great deal of information. ...
Determine the Mood or Image that you want to convey<br />If you are developing an Online Press Center, people other than t...
Press Backgrounders<br />Philips: Sense and Simplicity<br />
What is a Backgrounder?<br />It looks at a situation or problem in the present by considering its origins and implications...
What is a White Paper?<br />Resembles a research paper that takes a point of view and marshals evidence in support of the ...
Both Documents Are Ways to Form Responses to the Press<br />What’s your position?<br />No Comment won’t be good enough.<br />
Companies Need to Be Prepared<br />
When Do Companies Use Backgrounders? <br />Serves as an information base to executives and employees<br />Provides source ...
Research, Research and More Research<br />
Always begin a backgrounder with a statement of the issue and why it is important<br />Be precise and concise.<br />
Provide Background Information<br />
Examine the Current Situation<br />
Discuss the Implications<br />
Provide Documentation<br />
The White Paper<br />This document is designed to state a company’s position on an issue.<br />
Stating the Issue without Dancing Around It<br />
First, Provide Pertinent Background Information<br />
Second, State the Issue<br />
Support your position with facts and figures<br />
Consider Both Sides<br />
Consider the Public<br />
Make Recommendations<br />
Don’t Forget to Offer Alternatives<br />
Format and Distribute<br />
Consider Special Uses<br />Lobbying Efforts<br />Workshops<br />Online presentations<br />Op-eds<br />
More Infomation<br />Alliance for Rural Electrification<br />http://www.ruralelec.org/245.0.html<br />
Upcoming SlideShare
Loading in...5
×

Backgrounder and position papers

5,123

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
5,123
On Slideshare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Backgrounder and position papers

  1. 1. Writing a Backgrounder and White Paper<br />
  2. 2. WTO Agricultural Negotiations Backgrounder<br />
  3. 3. Conduct an online search to find examples of Backgrounders<br />Find a style that you would like to use as a model and take a screenshot and save the link. Post it to your website as a blog entry.<br />The following pdf is a Backgrounder for the opera Otello <br /> by Giuseppe Verdi <br />
  4. 4. Backgrounders are not all the same<br />You will find that some are very complex and contain a great deal of information. Others are more down-to-earth and contain easily readable information.<br />The following image of a backgrounder designed for the web its simple only in the sense that it condenses 5000 years of history.<br />
  5. 5. Determine the Mood or Image that you want to convey<br />If you are developing an Online Press Center, people other than the media are going to read your backgrounder.<br />If you are developing a Press Kit to send to the media, you may want to get into more specific details and industry jargon. <br />Source: The Write Market<br />
  6. 6. Press Backgrounders<br />Philips: Sense and Simplicity<br />
  7. 7. What is a Backgrounder?<br />It looks at a situation or problem in the present by considering its origins and implications for the future.<br />
  8. 8. What is a White Paper?<br />Resembles a research paper that takes a point of view and marshals evidence in support of the position taken.<br />
  9. 9. Both Documents Are Ways to Form Responses to the Press<br />What’s your position?<br />No Comment won’t be good enough.<br />
  10. 10. Companies Need to Be Prepared<br />
  11. 11. When Do Companies Use Backgrounders? <br />Serves as an information base to executives and employees<br />Provides source material for campaign media kits<br />Serves as a document to hand out to the media and public<br />Can be used on a speech cirucuit<br />
  12. 12. Research, Research and More Research<br />
  13. 13. Always begin a backgrounder with a statement of the issue and why it is important<br />Be precise and concise.<br />
  14. 14. Provide Background Information<br />
  15. 15. Examine the Current Situation<br />
  16. 16. Discuss the Implications<br />
  17. 17. Provide Documentation<br />
  18. 18. The White Paper<br />This document is designed to state a company’s position on an issue.<br />
  19. 19. Stating the Issue without Dancing Around It<br />
  20. 20. First, Provide Pertinent Background Information<br />
  21. 21. Second, State the Issue<br />
  22. 22. Support your position with facts and figures<br />
  23. 23. Consider Both Sides<br />
  24. 24. Consider the Public<br />
  25. 25. Make Recommendations<br />
  26. 26. Don’t Forget to Offer Alternatives<br />
  27. 27. Format and Distribute<br />
  28. 28. Consider Special Uses<br />Lobbying Efforts<br />Workshops<br />Online presentations<br />Op-eds<br />
  29. 29. More Infomation<br />Alliance for Rural Electrification<br />http://www.ruralelec.org/245.0.html<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×