How to Market Through The Internet John Dorner Information Management Agent

What makes a website 'good'? Easily found Meets needs of target audience Not annoying

Easily found

Meets needs of target audience

Not annoying

Easily Found (Google Juice) Links ADA Compliant Metadata Keywords Analytics

Links

ADA Compliant

Metadata

Keywords

Analytics

Needs of audience met Product Info Prices Location Contact info Easy navigation After the sale

Product Info

Prices

Location

Contact info

Easy navigation

After the sale

Not annoying Loads fast No music No other software required Works on all browsers Works on all resolutions

Loads fast

No music

No other software required

Works on all browsers

Works on all resolutions

Other tools? Mailing lists of previous customers keep in touch thank you notes reminders Blogs? Photo albums? Yahoo's Flickr Google's Picasa many others

Mailing lists of previous customers

keep in touch

thank you notes

reminders

Blogs?

Photo albums?

Yahoo's Flickr

Google's Picasa

many others

Questions???

What should I put in it? What makes a good site? I have a site but it comes up on page 13. How do I get it to come up on page 1? How much should I pay for a site? What is reasonable? I'd also like to hear about: Website don'ts Keywords Links Blogs Web banners and other advertising Other web technologies that can market your farm and website Can you target an audience on the web?

What should I put in it?

What makes a good site?

I have a site but it comes up on page 13. How do I get it to come up on page 1?

How much should I pay for a site? What is reasonable?

I'd also like to hear about:

Website don'ts

Keywords

Links

Blogs

Web banners and other advertising

Other web technologies that can market your farm and website

Can you target an audience on the web?