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Social media (SM) is different from broadcast media. Whether it is Facebook, Twitter, Pinterest, Google+ or any other social media tool, SM can be used to build relationships, share information and learn. We'll look at how you can use SM for the different aspects of your job. We learn best when we have others to discuss what we are learning and ask and answer questions. Build your own personal learning network and see how much fun and easier it is to learn with others.
Teaching is different with social media. It should be more personal and more interactive. It is scary because you are no longer the 'sage on the stage', but rather take the role of guide and even co-learner. Marketing is more of a byproduct of social media rather than the primary goal. If you build relationships and have conversations, then the marketing will happen.