Internet Marketing

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Presentation given to a group of NC Christmas Tree Growers.

I'm NOT an expert on internet marketing.

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  • Internet Marketing

    1. 1. How to Market Through The Internet John Dorner Information Management Agent
    2. 2. What makes a website 'good'? <ul><ul><li>Easily found </li></ul></ul><ul><ul><li>Meets needs of target audience </li></ul></ul><ul><ul><li>Not annoying </li></ul></ul>
    3. 3. Easily Found (Google Juice) <ul><ul><li>Links </li></ul></ul><ul><ul><li>ADA Compliant </li></ul></ul><ul><ul><li>Metadata </li></ul></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Analytics </li></ul></ul>
    4. 4. Needs of audience met <ul><ul><li>Product Info </li></ul></ul><ul><ul><li>Prices </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Contact info </li></ul></ul><ul><ul><li>Easy navigation </li></ul></ul><ul><ul><li>After the sale </li></ul></ul>
    5. 5. Not annoying <ul><ul><li>Loads fast </li></ul></ul><ul><ul><li>No music </li></ul></ul><ul><ul><li>No other software required </li></ul></ul><ul><ul><li>Works on all browsers </li></ul></ul><ul><ul><li>Works on all resolutions </li></ul></ul>
    6. 6. Other tools? <ul><ul><li>Mailing lists of previous customers </li></ul></ul><ul><ul><ul><li>keep in touch </li></ul></ul></ul><ul><ul><ul><li>thank you notes </li></ul></ul></ul><ul><ul><ul><li>reminders </li></ul></ul></ul><ul><ul><li>Blogs? </li></ul></ul><ul><ul><li>Photo albums? </li></ul></ul><ul><ul><ul><li>Yahoo's Flickr </li></ul></ul></ul><ul><ul><ul><li>Google's Picasa </li></ul></ul></ul><ul><ul><ul><li>many others </li></ul></ul></ul>
    7. 7. Questions???
    8. 8. <ul><li>What should I put in it? </li></ul><ul><li>What makes a good site? </li></ul><ul><li>I have a site but it comes up on page 13. How do I get it to come up on page 1? </li></ul><ul><li>How much should I pay for a site? What is reasonable? </li></ul><ul><li>  </li></ul><ul><li>I'd also like to hear about: </li></ul><ul><li>  </li></ul><ul><li>Website don'ts </li></ul><ul><li>Keywords </li></ul><ul><li>Links </li></ul><ul><li>Blogs </li></ul><ul><li>Web banners and other advertising </li></ul><ul><li>Other web technologies that can market your farm and website </li></ul><ul><li>Can you target an audience on the web?  </li></ul>

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