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Gamifying Moms

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A breakdown of moms in social, gaming, and use of technology. …

A breakdown of moms in social, gaming, and use of technology.

A compilation of lessons learned from the Corporate Social Media Summit NYC 2012.


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  • 1. Gamifying Moms How today’s mom is social, gaming, and more active then everA compilation of lessons learned from the Corporate Social Media Summit NYC 2012
  • 2. Moms in Social Top 5 Social Networks and Blogs among Moms*• 27.9m on Facebook• 9.3m on Blogger• 5.4m on Twitter• 4.1m on Wordpress• 3.1m on Tumblr*As of March of 2012Source: Nielsen
  • 3. Moms in Social• 61% more likely to visit Pinterest then avg American• 38% more likely to follow a brand online• 27% more likely to visit Blogger than the avg American
  • 4. Moms in Social• 3 out of 4 American Moms visited Facebook during March 2012• 50% of all moms actively participating in social media access platform via mobile devices. – In comparison of females overall, and 37% of the overall population.• 1 in 3 moms are bloggers• 52% of bloggers are parents with kids under 18 years old in their household
  • 5. Finding Time
  • 6. How often and why?
  • 7. Tactics for Engagement•Incentives: rewards, currency, produces, discounts,points, coupons, deals•Competition: peer recognition, validation, status, fame,social connection, admiration, prominence•Impact: greener purchases, resources conservation,increased recycling, change behavior.
  • 8. The result of playing?
  • 9. Where are they playing?
  • 10. When do they play?
  • 11. What kinds and where?
  • 12. Activity Breakdown
  • 13. “Millennial moms want to be smarter, feel engaged, connect with their kids, and learnsomething along the way. It should be a productivebreak, not just something to do because they have time.” Samantha Skey, CRO, RecycleBank
  • 14. Sourcehttp://goo.gl/3fwMB