A breakdown of moms in social, gaming, and use of technology. A compilation of lessons learned from the Corporate Social Media Summit NYC 2012.

1. Gamifying Moms
How today’s mom is social, gaming, and more active then ever
A compilation of lessons learned from the Corporate Social Media Summit NYC 2012

2. Moms in Social
Top 5 Social Networks and Blogs among Moms*
• 27.9m on Facebook
• 9.3m on Blogger
• 5.4m on Twitter
• 4.1m on Wordpress
• 3.1m on Tumblr
*As of March of 2012
Source: Nielsen

3. Moms in Social
• 61% more likely to visit Pinterest then avg
American
• 38% more likely to follow a brand online
• 27% more likely to visit Blogger than the avg
American

4. Moms in Social
• 3 out of 4 American Moms visited Facebook
during March 2012
• 50% of all moms actively participating in social
media access platform via mobile devices.
– In comparison of females overall, and 37% of the
overall population.
• 1 in 3 moms are bloggers
• 52% of bloggers are parents with kids under 18
years old in their household

5. Finding Time

6. How often and why?

7. Tactics for Engagement
•Incentives: rewards, currency, produces, discounts,
points, coupons, deals
•Competition: peer recognition, validation, status, fame,
social connection, admiration, prominence
•Impact: greener purchases, resources conservation,
increased recycling, change behavior.

8. The result of playing?

9. Where are they playing?

10. When do they play?

11. What kinds and where?

12. Activity Breakdown

13. “Millennial moms want to be smarter, feel
engaged, connect with their kids, and learn
something along the way. It should be a productive
break, not just something to do because they have
time.”
Samantha Skey, CRO, RecycleBank

14. Source
http://goo.gl/3fwMB