Gamifying Moms

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A breakdown of moms in social, gaming, and use of technology.

A compilation of lessons learned from the Corporate Social Media Summit NYC 2012.

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Gamifying Moms

  1. 1. Gamifying Moms How today’s mom is social, gaming, and more active then everA compilation of lessons learned from the Corporate Social Media Summit NYC 2012
  2. 2. Moms in Social Top 5 Social Networks and Blogs among Moms*• 27.9m on Facebook• 9.3m on Blogger• 5.4m on Twitter• 4.1m on Wordpress• 3.1m on Tumblr*As of March of 2012Source: Nielsen
  3. 3. Moms in Social• 61% more likely to visit Pinterest then avg American• 38% more likely to follow a brand online• 27% more likely to visit Blogger than the avg American
  4. 4. Moms in Social• 3 out of 4 American Moms visited Facebook during March 2012• 50% of all moms actively participating in social media access platform via mobile devices. – In comparison of females overall, and 37% of the overall population.• 1 in 3 moms are bloggers• 52% of bloggers are parents with kids under 18 years old in their household
  5. 5. Finding Time
  6. 6. How often and why?
  7. 7. Tactics for Engagement•Incentives: rewards, currency, produces, discounts,points, coupons, deals•Competition: peer recognition, validation, status, fame,social connection, admiration, prominence•Impact: greener purchases, resources conservation,increased recycling, change behavior.
  8. 8. The result of playing?
  9. 9. Where are they playing?
  10. 10. When do they play?
  11. 11. What kinds and where?
  12. 12. Activity Breakdown
  13. 13. “Millennial moms want to be smarter, feel engaged, connect with their kids, and learnsomething along the way. It should be a productivebreak, not just something to do because they have time.” Samantha Skey, CRO, RecycleBank
  14. 14. Sourcehttp://goo.gl/3fwMB

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