Social networking 101


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This was a presentation I created to teach parents how to move into the age of parenting in a connected world and to better understand the world in which their kids were so comfortable residing.

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Social networking 101

  1. 1. Parenting in a Connected World
  2. 2. Let’s Talk•  What are your concerns about Social Networking?•  What are your concerns re: your kids on the Internet?•  How many have Facebook accounts right now?•  Do you see any benefits to Social Networking?
  3. 3. The New World Our Kids Are Growing into…•  Newspapers•  Cell phones as the mobile command center•  News via RSS feeds of their favorite bloggers•  YouTube•  Twitter•  “Friending” people online•  Arranging social get together’s via Facebook invitations
  4. 4. Why did Social Networking become so popular with our kids?•  More parents working•  Less freedom•  More structured days•  Information available rapid fire
  5. 5. Purpose of this Seminar•  To help you understand the world in which your kids are maturing•  To think about the benefits and challenges this presents•  How to ramp up your own skills to become a citizen of this new world
  6. 6. What We’ll Learn•  Facebook as a diary or private space•  Why you should have a Facebook account•  Mechanics of setting one up•  Life skills kids will learn on facebook•  Facebook – Part of your toolbox for parenting
  7. 7. What Parents Don’t KnowFrom Common Sense Media, a nonprofit that tracks children’s use of media Parents Teens49% thought child was over 13 when 14% of teens agreedfirst began using Internet unsupervised23% said kids log onto Facebook more 51% of teens agreedthan once/day4% thought they checked it more 22% of teens said they didthan 10X/day
  8. 8. Wow•  Parents thought only 4% of teens had done “sexting”; 13% of teens admitted having done that•  39% of teens had posted something they later regretted and 28% had shared personal information that they normally wouldn’t have shared publically
  9. 9. Facebook as a “private room” Looking at your child’s Facebook account is not intruding on their privacy  Strangers don’t enter a kid’s room. On Facebook kids can interact with strangers  In a bedroom, acts are not observable by hundreds of people; on Facebook your child’s acts are widely observable  What goes on in a bedroom is not recorded online, potentially forever. On Facebook, it is. If you view Facebook as a “Private Room”, you will make mistakes in parenting.
  10. 10. Advantages of being on Facebook•  Understand the attraction•  Offer corrective suggestions as they will most likely misuse it•  Become fluent in the language they speak and how they are communicating with their peers•  Join the “new world”
  11. 11. Disadvantages of Facebook•  Can become a magnet for your child - Setting limits is critical•  Can be used to arrange or RSVP to parties without your knowledge•  Through targeted advertising, your teen can be exposed to alcohol advertising before they are of age.
  12. 12. Alcohol Promotion on Facebook•  The explosion of alcohol-related content on Facebook has recently been studied in a ground-breaking report recently published in the Journal of Global Drug Policy and Practice.•  Authors found more than 2,200 Facebook Events associated with the five top-selling beer brands•  An additional 2,200 events associated with the five top-selling spirits brands.
  13. 13. More Facts•  Entering the term "alcohol" in the Facebook search engine, brought up more than 58,000 Groups•  5,000+ total Groups for the top-selling beer brands.•  Paid alcohol ads on Facebook are relatively few, compared with thousands of alcohol-related Pages, Applications, Events and Groups that are forwarded and shared among users.•  This amounts to free "viral" advertising that is not subject to Facebooks guidelines for alcohol advertising – and is accessible to users under 21. One More Reason to be on Facebook!
  14. 14. How to set up a Facebook account•  Simply go to and sign up!•  Name•  Email•  Password•  Birth Date
  15. 15. Next Steps•  Friend suggestions•  Email as a conduit for linking•  Schools as conduits for linking
  16. 16. Definition of a “Friend” on Facebook•  A real friend•  Family member•  Co worker•  Classmate•  Acquaintances
  17. 17. How do they find Friends?•  Your email address•  Your school (s)•  Your employer
  18. 18. How can you find friends?•  Friend Finder•  Classmate Search•  Co worker Search•  Name Search
  19. 19. Benefits of Facebook•  A window into the younger generation•  Connect with others without restrictions of time or space•  Rekindle long lost friendships and relationships•  Gain the knowledge and experience to be a citizen of the new world
  20. 20. The Wall and News Feed•  “What’s on your mind?” box•  It is a one to manycommunication•  Who sees your wall posts
  21. 21. Instant Chat•  Pop-up chat tool•  This is an example of one to one communication
  22. 22. Email Old School New SchoolYou send an email using Use Facebook’sOutlook or Gmail or yahoo email to send emailRequired to check email Since you arefrequently for answer already on Facebook anyway, no need to check email This is one-to-one communication
  23. 23. Facebook Publisher This is how you post content. •  Photos •  links to interesting web content •  a video •  events you’d like to share •  Tagging Through your privacy settings you determine who sees this content.
  24. 24. The Paradigm Shift•  Today’s world is all about collaboration and sharing•  No more top down organizations•  Organizations sink or swim based on conversations that are being held in social networking sites like Facebook, My Space and Twitter
  25. 25. Privacy ControlsWorcester Polytechnic Institute Study•  55 – 90% of all users hadn’t taken advantage of the privacy controls to limit access to their information
  26. 26. How privacy controls work•  On Facebook, you can choose for each category of information, who gets to see info you post   Friends only   Friends of friends   Everyone   Custom (you decide EXACTLY who)
  27. 27. Privacy Categories
  28. 28. “Friending”•  When you receive or send a friend request, you may   Accept it   Ignore it   Send a message to clarify identity   Block someone If you ignore a friend request or block someone, that person is NOT notified that this occurred.
  29. 29. Next Steps•  Establish your own Facebook account•  Insist that your child “friend” you•  Do not post to his/her account unless given permission•  Sit down with your child to discuss appropriate privacy settings and check them frequently•  Be sure to discuss inappropriate postings you see by your child or by their friends and why you feel this way
  30. 30. Tips•  Be open – encourage them to come to you if they encounter a problem online•  Talk with them. Find out how they are using Facebook.•  Make sure they understand the privacy settings and tell them to NEVER share their passwords with friends (talk about hacking)
  31. 31. Why Facebook Is Good for our KidsAccording to a 2008 MacArthur Foundation study on social networking sites, kids develop•  Leadership Skills•  Social Confidence•  Collaboration Skills•  Relationship Skills•  Increased media literacy skills - always evolving•  Identity Skills•  Support for kids with unique interests
  32. 32. Typical Home Page
  33. 33. Pop-up For Messages
  34. 34. Birthday Page
  35. 35. News Feed
  36. 36. Social Networking….is here to stay. Consider Facebook just one more thing you need to learn about in order to be an effective parent. And once you learn it, be prepared to stay current as Facebook is always shaking things up!
  37. 37. iParentnetwork as another tool•  Connect with other parents•  Learn about blogs, RSS feeds, Twitter•  Parenting experts•  Social bookmarking•  Stay informed•  Get support and Give support•