Favorite quotes from Brian Solis’s new book, The End of Business as Usual.

1. The End of Business As Usual
By Brian Solis
Favorite Quotes
Captured By Josh Duncan
www.arandomjog.com

2. A digital presence is just a way of life

3. People will always talk about you
so,
Give them something to talk about.

4. Attention is a precious
commodity

5. The Millenial generation, or as they are often called, Generation
Me, represent one-quarter of the American population.
70% of Millennials feel that once they find a company or
product they like, they keep coming back.
47% will write about their positive experience online with
companies and products online. On the flipside, 39% will share
negative encounters.

6. You are the center of your
ego-system. Your
connections and networks
build a framework for how,
when, and where
information finds you.

7. With or without realization, we have
become curators, carefully selecting
the experiences that move us, colored
with our thoughts and observations, to
cater to our audiences of our
audiences and hopefully to those who,
in turn, follow them.

8. Connected consumers understand that
through the concentration of connections, their
social experiences, digital literacy, and the
value of content that populates their streams
are intensified.

9. News no
no longer
breaks,
it tweets.

10. The audience within the audience redefines the living
room. It is the new consumer landscape.

11. If in the real world, actions
speak louder than words, in
the realm of digital
influence, actions speak
louder than scores.

12. To understand the mindset of the connected
consumer, one must realize that everything
begins with search and intent.

13. Sharing our purchases and experiences serve as social objects, which are
catalysts for sparking conversations and creating perceptions.
At the center of this discussion is the product.

14. Discerning consumers not
only expect immediate
access to information, they
expect
CLOSURE .

15. We are competing for the moment.
We are competing for the future.
We are competing for relevance.

16. The rise of the socially
connected consumer
warrants much more than
attention; it requires an
understanding of what
motivates them to click,
act, and share.

17. Brands are either part of the conversation or they’re not
and as a result, they’re either part of the decision-making
cycle or they’re absent from the heart, mind, and actions
of the connected customer.

18. Photo Credits
• Train riders -
http://www.flickr.com/photos/ejbsf/4312589663/sizes/o/in/photostream/
• Newspapers -
http://www.flickr.com/photos/pyxopotamus/3413034603/sizes/o/in/photostream/
• Phones -
http://www.flickr.com/photos/dearsomeone/140676003/sizes/l/in/photostream/
• Twitter bird -
http://www.flickr.com/photos/eldh/5858249526/sizes/l/in/photostream/
• Spiderman -
http://www.flickr.com/photos/polvero/3422530445/sizes/l/in/photostream/
• Ipad -
http://www.flickr.com/photos/bendodson/5497144250/sizes/o/in/photostream/
• Coffee shot -
http://www.flickr.com/photos/anotherphotograph/2971382851/sizes/o/in/
photostream/
• Bakery -
http://www.flickr.com/photos/jamesyu/13042995/sizes/o/in/photostream/
• Dinosaur -
http://www.flickr.com/photos/superamit/3886055392/sizes/o/in/photostream/