Quotes from Sally Hogshead's Fascinate

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Quotes from Sally Hogshead's Fascinate

  1. 1. FASCINATE<br />By Sally Hogshead<br />A Few Favorite Quotes<br />By Josh Duncan<br />www.arandomjog.com<br />
  2. 2. Messages that fail to fascinate will become irrelevant. It’s that simple.<br />
  3. 3. Fascinating messages, like fascinating people, have the potential to consume us as almost nothing else can, sucking us into a vortex of intensity.<br />
  4. 4. People want to feel fascinated by a product or experience, and will pay more—often far more—for a brand that fascinates them.<br />
  5. 5. Fascination has<br />little <br />to do with what you say, and <br />everything <br />to do with what you inspire others to say about <br />your message<br />
  6. 6. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” - Maya Angelou <br />
  7. 7. Peopledon’t want to connect with brands. They want to connect with each other.<br />
  8. 8. Lust can make people so enamored with a message that they’re temporarily willing to ignore everything else around, lower their defenses, and consider something they otherwise might not. <br />
  9. 9. A message with vice encourages people to change their patterns and try something different: a most useful tactic for anyone who wants to change ingrained beliefs or behavior.<br />
  10. 10. In our research, people were willing to pay almost 50 percent more for a pair of intensely fascinating sunglasses, such as those made by Chanel<br />
  11. 11. You can dabble in <br />prestige, <br />or experiment with <br />power, <br />but you can’t dip in and out of <br />trust. <br />It must be established consistently.<br />
  12. 12. The more we’re exposed to something or someone, the more we trust it. And the more we like it.<br />
  13. 13. Avoid<br />Community Mentality.<br />The most fascinating ideas are often fragile because they can easily become <br />“dumbed down.”<br />
  14. 14. Fascination makes us feel more alive.<br />
  15. 15. Photo Credits<br />Magic - http://www.flickr.com/photos/hryckowian/17706394/sizes/o/<br />BMW - http://www.flickr.com/photos/greencracker/3554021159/sizes/o/<br />Fish - http://www.flickr.com/photos/97373666@N00/253323619/sizes/l/<br />Tiger - http://www.flickr.com/photos/rvirdi/243731625/sizes/o/<br />Sun - http://www.flickr.com/photos/saynine/495893963/<br />Lust - http://www.flickr.com/photos/alberto_as/2717505465/sizes/l/<br />Shades - http://www.flickr.com/photos/lizmarionga/2473942201/sizes/o/<br />Nascar - http://www.flickr.com/photos/imdan/466575225/sizes/o/<br />Jump - http://www.flickr.com/photos/renwest/355205998/sizes/o/<br />

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