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Product Management: Start With The Story<br />ProductCamp AustinMarch 2010Joshua Duncanwww.twitter.com/joshua_d<br />Draft Version 0.07<br />

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Session Goals<br />20 mins of presentation<br />20 mins of group discussion<br />3 key points<br />3 market examples<br />Draft Version 0.07<br />

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Key Points<br />Nobody Cares<br />Write the commercial first<br />Don’t hide the demo button<br />DRAFT VERSION .06<br />Draft Version 0.07<br />

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The Goal:<br />DRAFT VERSION .06<br />Draft Version 0.07<br />

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The product has a story, and the marketing makes it sing*<br />*Baked In:, Bogusky &Winsor <br />

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Challenges:<br />Draft Version 0.07<br />

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Why is it that some products seem to take off on their own and others never find a market? <br />Draft Version 0.07<br />

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Why does the market not understand my product features?<br />Draft Version 0.07<br />

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What can I do during product development to get people talking about my product? <br />Draft Version 0.07<br />

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Storytelling is by far the most underrated skill in business**<br />*Gary Vaynerchuk, Crush It! <br />Draft Version 0.07<br />

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Picture Credits<br />http://www.flickr.com/photos/71362960@N00/335350003/sizes/l/<br />http://www.flickr.com/photos/visbeek/2242177289/sizes/l/<br />Draft Version 0.07<br />