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Camp Austin Spring 2010 - Session Outline v2

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Presentation outline for ProductCamp Austin, March 2010

Published in: Business, Technology, Sports
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Camp Austin Spring 2010 - Session Outline v2

  1. 1. Product Management: Start With The Story<br />ProductCamp AustinMarch 2010Joshua Duncanwww.twitter.com/joshua_d<br />Draft Version 0.07<br />
  2. 2. Session Goals<br />20 mins of presentation<br />20 mins of group discussion<br />3 key points<br />3 market examples<br />Draft Version 0.07<br />
  3. 3. Key Points<br />Nobody Cares<br />Write the commercial first<br />Don’t hide the demo button<br />DRAFT VERSION .06<br />Draft Version 0.07<br />
  4. 4. The Goal:<br />DRAFT VERSION .06<br />Draft Version 0.07<br />
  5. 5. The product has a story, and the marketing makes it sing*<br />*Baked In:, Bogusky &Winsor <br />
  6. 6. Challenges:<br />Draft Version 0.07<br />
  7. 7. Why is it that some products seem to take off on their own and others never find a market? <br />Draft Version 0.07<br />
  8. 8. Why does the market not understand my product features?<br />Draft Version 0.07<br />
  9. 9. Draft Version 0.07<br />
  10. 10. What can I do during product development to get people talking about my product? <br />Draft Version 0.07<br />
  11. 11. Storytelling is by far the most underrated skill in business**<br />*Gary Vaynerchuk, Crush It! <br />Draft Version 0.07<br />
  12. 12. Picture Credits<br />http://www.flickr.com/photos/71362960@N00/335350003/sizes/l/<br />http://www.flickr.com/photos/visbeek/2242177289/sizes/l/<br />Draft Version 0.07<br />

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