A presentation on how The Nature Conservancy turned to the social news network Digg.com to build buzz and awareness for the launch of a suite of content focused on everyday green living tips. Other nonprofits can use digg.com too and see similar results, but they should be aware of the time investment and community research required for success.
This presentation was developed for the eMetrics conference held in Washington, DC from October 20-23, 2008.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
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