History of the Yahoo! Developer Network - Evans Data Developer Relations conference 2011.

1. Lessons Learned from Building the Yahoo! Developer Network Jonathan LeBlanc Principal Software Engineer Yahoo! Developer Network Twitter: @jcleblanc Website: http://www.jcleblanc.com

3. Our technology stack and what we’ve learned from it

4. Successes and failures: Our partner strategies

5. How we handle developer outreach

7. Our technology stack and what we’ve learned from it

8. Successes and failures: Our partner strategies

9. How we handle developer outreach

11. History of YDN: Year of the Developer (2006) Focus on the developer community 20 developer APIs in YDN The first external hack day is created to foster the culture of hack Developers! Developers! Developers!

12. History of YDN: Year of the Open Strategy (2008) Focus on “open and social” development through new platforms and APIs Renewed focus on Open Source Strong evangelism and developer outreach programs Continued growth of Hack Open APIs Open Source Social Strategy

13. History of YDN: Year of Innovations (2011) Focus on fostering internal and external innovations 60+ developer offerings in YDN Internal and external hack events HackU program for university innovations Tech Innovation Hack Day HackU

15. Our technology stack and what we’ve learned from it

16. Successes and failures: Our partner strategies

17. How we handle developer outreach

19. Technology Stack: Building a Product Focus

20. Technology Stack: A Commitment to Open Source Authentication and Authorization Platform Technologies Server and Cloud Technologies

21. Technology Stack: What We’ve Learned Abstract out difficult to implement technologies with SDKs. Focus on several core features of your technology offerings, not the entire stack. Open source initiatives provide an excellent “get started quickly” technology base.

23. Our technology stack and what we’ve learned from it

24. Successes and failures: Our partner strategies

25. How we handle developer outreach

28. They created their own OAuth implementation since we did not have an appropriate SDK.

30. Helped them integrate a high-security model into a low-security transfer platform.

33. Our technology stack and what we’ve learned from it

34. Successes and failures: Our partner strategies

35. How we handle developer outreach

37. Handling Developer Outreach: Twitter http://www.twitter.com/ydn

38. Handling Developer Outreach: Facebook http://www.facebook.com/yahoodevelopernetwork

39. Handling Developer Outreach: Takeaways Not all outreach channels can be treated the same way. You need appropriate support channels internal to the company. Developers are your best source of bugs and features.

41. Our technology stack and what we’ve learned from it

42. Successes and failures: Our partner strategies

43. How we handle developer outreach

45. Questions? http://www.slideshare.net/jcleblanc/historyofydn Jonathan LeBlanc Yahoo! Developer Network Twitter: @jcleblanc