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Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
Personal branding
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Personal branding

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I presented this to the University of New Orleans during Career Week.

I presented this to the University of New Orleans during Career Week.

Published in: Business, Technology
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  • 1. Establishing Your Personal Brand<br />Applying the <br />Pillars of Brand Marketing<br />To Daily Living<br />
  • 2. “Jules Rules”for Building Brand Loyalty and Retention<br />RECAP<br /><ul><li> Know Your Customer
  • 3. Brand Loyalty Is Built From The Bottom Up
  • 4. Operationalize Your Brand
  • 5. True “Brand” Programs Share Brand DNA
  • 6. Make Your Brand Iconic</li></li></ul><li>Brands have personalities.<br />
  • 7. Marketers build brands everyday.<br />
  • 8. 5 PILLARS<br />FOR BUILDING BRAND LOYALTY AND RETENTION<br />3<br />1<br />2<br />4<br />5<br />BRAND LOYALTY <br />IS BUILT FROM THE <br />BOTTOM UP<br />OPERATIONALIZE YOUR BRAND<br />TRUE BRAND PROGRAMS SHARE BRAND DNA<br />MAKE <br />YOUR BRAND ICONIC<br />KNOW<br />YOUR <br />CUSTOMER<br />
  • 9. What if you were a brand?<br />
  • 10. How would you build your<br />“brand persona”?<br />
  • 11. Meet B. Rand<br />
  • 12. 5 PILLARS<br />FOR BUILDING BRAND YOUR BRAND PERSONA<br />1<br />3<br />2<br />4<br />5<br />1<br />KNOW<br />YOUR <br />CUSTOMER<br />KNOW<br />YOUR <br />AUDIENCE<br />Always consider who you are speaking with and the context in which they view the world. People relate to people like themselves. Always attempt to demonstrate ways that they can say...”this guy gets me.”<br />
  • 13. 5 PILLARS<br />FOR BUILDING BRAND YOUR BRAND PERSONA<br />1<br />3<br />4<br />5<br />2<br />1<br />BRAND LOYALTY <br />IS BUILT FROM THE BOTTOM UP<br />IT’S WHAT’S <br />BEHIND THE SCENES<br />You won’t fool people for long if how you’re presenting yourself doesn’t match who you really are.<br />
  • 14. 5 PILLARS<br />FOR BUILDING BRAND YOUR BRAND PERSONA<br />1<br />4<br />5<br />2<br />3<br />1<br />OPERATIONALIZE<br />YOUR BRAND<br />CONSISTENCY<br />COUNTS<br />Twitter. LinkedIn. Text Messaging. Email. Facebook. Your own web page. There are so many ways to stay connected to people and prospects, BUT you have to be consistent with “who” you are.<br />
  • 15. 5 PILLARS<br />FOR BUILDING BRAND YOUR BRAND PERSONA<br />1<br />1<br />4<br />2<br />3<br />5<br />GOTTA HAVE <br />A SCHTICK<br />MAKE YOUR BRAND ICONIC<br />FInd something that is “your thing”. A “visual hook”, a saying, an interesting piece of technology, anything that makes somebody remember an encounter with you.<br />
  • 16. Don’t be afraid to reinvent your brand.<br />
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  • 20. Even celebrities reinvent themselves<br />…and their brands.<br />
  • 21.
  • 22.
  • 23. Closing Thoughts<br />If You Are Going to Create or Reinvent Yourself…<br />Remember the Pillars of Brand Marketing can apply to your brand as well.<br />
  • 24. jccarcamo616@gmail.com<br />@jccarcamo<br />Juliacarcamo.wordpress.com<br /> linkedin.com/in/juliacarcamo<br />

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