Webinar:
The Business Side of
Blogging
Wednesday January 8, 2014

presented by Jennifer Barbour
About me
¤  Chief Engagement Officer (CEO) for Another Jennifer
Writing Lab
¤  Writer, New Media Consultant, Teacher/Spe...
About you
1.  Are you a blogger wanting to monetize your
blog?
2.  Are you a entrepreneur wanting to use a blog
to promote...
What we’ll cover
¤ What blogging can do for a business
¤ Why you should view your blog as a brand
¤ How a blog can make...
via Seth
Godin
What a blog can do for you.
¤  Establish expertise, thought leader status
¤  Your platform to educate, advocate, enterta...
Why blog?
¤ 78% of internet users conduct product
research online
¤ 57% of businesses have acquired a
customer through t...
Why blog?
Your Blog as a Brand

Brand = Personality of
your business
What are you portraying to
potential customers, clients,
brands...
How a blog can make money
(directly and indirectly)

¤ Advertising (direct, affiliate, network)
¤ Sponsored posts (PR fi...
Turning a blog into a business
Some questions to ask yourself (and be prepared to
answer):
¤  Who is your audience?
¤  W...
Business blogging best practices
¤  Have a strategy (tweak as needed)
¤  Keep posts simple and short, include an image
¤...
Blog Content Ideas
¤  Your specific expertise
¤  Success stories / testimonials
¤  News / current events
¤  Upcoming e...
Answer this question

*What can your
audience
relate to?
Stay Connected
Jennifer Barbour
email: jennifer@anotherjennifer.com
phone: 207.653.4542
website & blog: anotherjennifer.co...
The Business Side of Blogging
Upcoming SlideShare
Loading in...5
×

The Business Side of Blogging

172

Published on

While many people view blogging as a hobby, others use their blog as a platform to promote themselves and/or their businesses to potential customers, clients and partners. Blogging is a great way to establish expertise in a certain area and keep in front of potential clients. It’s also a great way to drive traffic to a business website.

These slides are from a free webinar hosted by Sverve on 1/8/14.

During the hour long webinar, I discussed:

• What blogging can do for a business
• Turning a blog into a business
• Why you should view your blog as a brand
• How a blog can make money (directly and indirectly)
• Business blogging best practices

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
172
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Business Side of Blogging

  1. 1. Webinar: The Business Side of Blogging Wednesday January 8, 2014 presented by Jennifer Barbour
  2. 2. About me ¤  Chief Engagement Officer (CEO) for Another Jennifer Writing Lab ¤  Writer, New Media Consultant, Teacher/Speaker ¤  Author of another jennifer blog (anotherjennifer.com/ blog), creator of Simple Giving Lab (simplegivinglab.com) and curator of All Things LeftHanded (allthingslefthanded.com) ¤  Contributing author of The Mother of All Meltdowns ¤  Started blogging in 2007 ¤  More here: anotherjennifer.com/about-jennifer/
  3. 3. About you 1.  Are you a blogger wanting to monetize your blog? 2.  Are you a entrepreneur wanting to use a blog to promote your business? 3.  Are you a little bit of 1 and 2? 4.  Unsure?
  4. 4. What we’ll cover ¤ What blogging can do for a business ¤ Why you should view your blog as a brand ¤ How a blog can make money (directly and indirectly) ¤ Turning a blog into a business ¤ Business blogging best practices
  5. 5. via Seth Godin
  6. 6. What a blog can do for you. ¤  Establish expertise, thought leader status ¤  Your platform to educate, advocate, entertain, etc. ¤  Build brand awareness ¤  Build a community ¤  Drive traffic to your website (SEO)
  7. 7. Why blog? ¤ 78% of internet users conduct product research online ¤ 57% of businesses have acquired a customer through their company blog ¤ Companies that blog get 55% more web traffic Source: HubSpot
  8. 8. Why blog?
  9. 9. Your Blog as a Brand Brand = Personality of your business What are you portraying to potential customers, clients, brands, partners? [own your truth!]
  10. 10. How a blog can make money (directly and indirectly) ¤ Advertising (direct, affiliate, network) ¤ Sponsored posts (PR firms, brands, communities) ¤ Selling products or services ¤ Marketing your business ¤ Networking ¤ Building a platform (or a portfolio) ¤ Building an audience (your biggest fans!)
  11. 11. Turning a blog into a business Some questions to ask yourself (and be prepared to answer): ¤  Who is your audience? ¤  What do they relate to? ¤  What keeps them coming back for more? ¤  What makes your blog / you truly unique (your USP)? ¤  How will you make money without compromising content? (Also: How much do you want to make?) ¤  How will you keep track of finances, clients, etc.?
  12. 12. Business blogging best practices ¤  Have a strategy (tweak as needed) ¤  Keep posts simple and short, include an image ¤  Aim for at least 1-2 posts per week (more in the beginning) – be consistent! ¤  Use tags, categories, social media sharing options ¤  Monitor, reply to comments ¤  Share/publish posts on other social networks (and offline!) ¤  Make sure your About and Contact pages are easy to find and updated! ¤  Be authentic!
  13. 13. Blog Content Ideas ¤  Your specific expertise ¤  Success stories / testimonials ¤  News / current events ¤  Upcoming events or product launches ¤  Helpful tips ¤  Answer common questions ¤  Guest post or cross-post ¤  Write a regular series (ex., Philanthropy Friday)
  14. 14. Answer this question *What can your audience relate to?
  15. 15. Stay Connected Jennifer Barbour email: jennifer@anotherjennifer.com phone: 207.653.4542 website & blog: anotherjennifer.com facebook: facebook.com/writinglab twitter: @anotherjenb linkedin: linkedin.com/in/jenbarbour stumbleupon: stumbleupon.com/stumbler/anotherjenb/ google+: gplus.to/anotherjennifer youtube: youtube.com/user/anotherjenb pinterest: pinterest.com/anotherjenb
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×