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"Enlighten us, but make it quick." This is the 5-minute presentation I made to the Social Media Club at SEED Eco Lounge in Savannah to kick off Global Ignite Week. I spoke about SCAD's efforts in social media since launching an institutional initiative in March 2009.

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Ignite presentation

  1. 1. SCAD, meet social media. Social media, SCAD. <ul><li>Jason M. Parker Social Media Manager </li></ul>
  2. 2. In 2008, more people used social networks than e-mail. Forrester Research, 2008
  3. 3. Two-thirds of the world’s Internet population visit a social network or blogging site, accounting for almost 10 percent of all Internet time. Forrester Research, 2008
  4. 4. Consumer opinions online are nearly twice as trusted as search engine advertising and banner ads. Nielsen Online Global Consumer Study, 2007
  5. 8. Why? <ul><li>Conversations were happening already </li></ul><ul><li>In March 2009 there were nearly 15,000 people in the SCAD network on Facebook </li></ul><ul><li>An institutional voice in the social media realm would help raise SCAD’s profile </li></ul><ul><li>Consistency and credibility of message </li></ul>
  6. 9. How? <ul><li>Create a social media manager position and select the right person to fill it </li></ul><ul><li>Investigate the most productive and appropriate channels for involvement </li></ul><ul><li>Create an official SCAD presence in those channels </li></ul><ul><li>Integrate social media channels into SCAD.edu </li></ul>
  7. 10. The Fashion Show Handing out “social media cards” raised awareness and contributed to outstanding traffic and conversation around the show.
  8. 11. Savannah Film Festival 3,000 photos were seen on Flickr in a single day. Over 2,000 related links were clicked.
  9. 12. SCAD.tv
  10. 13. Connect
  11. 14. Lessons Learned
  12. 15. Conversation trumps information
  13. 16. It’s not about technology
  14. 17. Commit
  15. 18. So how’d we do? <ul><li>There were 3,500 fans of institutional SCAD pages in March 2009. Today there are nearly 26,000. </li></ul><ul><li>35% growth in subscriptions to SCAD’s YouTube channel, and 5% growth in views every month. </li></ul><ul><li>SCAD’s Twitter feed has been chosen as 1 of 100 best for art scholars and the #SCAD hashtag is seen by nearly 100,000 people a week </li></ul>
  16. 19. Become a fan! http://facebook.com/scad.edu Fascinating photos! http://flickr.com/scaddotedu Thought provoking tweets! http://twitter.com/scaddotedu Very awesome videos! http://youtube.com/aboutscad
  17. 20. Please get in touch! I do this every day. Jason Parker Social Media Manager for SCAD [email_address] http://facebook.com/jasonmparker

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