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Social Media Matters

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Social Media Matters

  1. 1. SOCIAL MEDIA MATTERS Building Brands On Facebook
  2. 2. I’M NICK GONZALEZ • 1st employee at TechCrunch.com • World’s most influential tech news site • SocialMedia.com - 1st social advertising provider • Ran publisher network and later marketing • Covered Co. - 1st strategic marketing consultancy
  3. 3. SOCIAL MEDIA MATTERS Building Brands On Facebook
  4. 4. FACEBOOK MARKETING TOOLS • Facebook Ads • Platform Ads • Pages • Applications • Facebook Connect
  5. 5. WHAT WORKS? WHAT DOESN’T?
  6. 6. EXPERTS • Seth Goldstein • Tyler Willis • Lisa Marino • Dmitry Shevelenko and Sarah Smith
  7. 7. FACEBOOK DEMOGRAPHICS
  8. 8. 350 MILLION WORLDWIDE
  9. 9. 50% RETURN DAILY
  10. 10. FACEBOOK DRIVES MORE TRAFFIC TO PEREZ HILTON THAN GOOGLE 7 million monthly readers, 9% of traffic from FB, 7% GOOG
  11. 11. MORE THAN 2 BILLION PHOTOS UPLOADED TO THE SITE EACH MONTH
  12. 12. MORE THAN 2 BILLION PIECES OF CONTENT (WEB LINKS, NEWS STORIES, BLOG POSTS, NOTES, PHOTOS, ETC.) SHARED EACH WEEK
  13. 13. MORE THAN 3 MILLION EVENTS CREATED EACH MONTH
  14. 14. MORE THAN 45 MILLION ACTIVE USER GROUPS EXIST ON THE SITE
  15. 15. DEMOGRAPHICS
  16. 16. CheckFacebook.com
  17. 17. FACEBOOK.COM/ADS/CREATE
  18. 18. WORLDWIDE AUDIENCE
  19. 19. PENETRATION Lagging in Brazil, Germany, Russia, China
  20. 20. US DEMOGRAPHICS • <= 13 = .8% • 14-17 = 9.5% • 18-24 = 25.2% • 25-34 = 24.9% • 35-44 = 17.8% • 45-54 = 12.0% • 55-64 = 6.7% • 65+ = 3.0%
  21. 21. OBSERVATIONS Older Markets Have Older Users • In North America and Western Europe, age distributions are 33% >34 years old • Everywhere else, Facebook skews younger
  22. 22. FEMALE VS. MALE ~10% Difference
  23. 23. THANKS

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