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IT Governance in SMEs:
                            Trust or Control?
                                                    Jan Devos
                                            Ghent University Association




                                                       Co-authors:
                             Prof. Dr. ir. H. Van Landeghem, UGent, Industrial Management
                         Prof. Dr. ir. D. Deschoolmeester, UGent, Vlerickschool for Management



                       Keywords: SMEs, Agency Theory, Control, Trust, Case Study, Positivism,




IFIP 8.2 - CreativeSME – 2009, © J. Devos                                                        1
Small and Medium-Sized
                              Enterprises
     • Definitional problem
            – Bolton Committee defines an SME as:
                 1) one that has a relatively small market share,
                 2) one that is managed by its owners or part owners in a
                 personalized way, not by an organized managerial structure and
                 3) one that is independent with the owners/managers having
                 control of the activities of the business.
            – U.S. Small Business Administration (Size Standard)
                    depending on the industry of the SME
                    number of employees (<500) or the average annual receipts
                    independently owned and operated and not dominant in its field
                      of operation

IFIP 8.2 - CreativeSME – 2009, © J. Devos                                            2
SMEs

     • Definitional problem
            – Europe

            –    Singapore
            –    New Zealand
            –    Australia
            –    Canada
            –    ....




IFIP 8.2 - CreativeSME – 2009, © J. Devos          3
SMEs

     Our Focus:

            – Small companies (<<200)
            – Family owned and managed
            – Turnover < €20 million
            – Cross sectional
            – Small (domestic) markets and export



IFIP 8.2 - CreativeSME – 2009, © J. Devos           4
IT and SMEs

     • Different economical, cultural and managerial
       environment (compared to corporate accounts)
            –    Resource poverty (financial, knowledge, IT, ...)
            –    Depend on external IT expertise
            –    Low IT capabilities and practices
            –    Central role of CEO (owner)
            –    Slow adopters of IT
     • Lack of relevant IS research in SMEs
            – Since 1978 (to august 2008): only 247 refereed A1-
              publications (Devos, 2009; working paper)

IFIP 8.2 - CreativeSME – 2009, © J. Devos                           5
IT Governance

   • IT Governance                             (IT Governance Institute)

   to direct IT endeavors, to ensure ITs performance meets the following
      objectives:
   - for IT to be aligned with the enterprise and realize the promised benefits
   - for IT to enable the enterprise by exploiting opportunities and
      maximizing benefits
   - for IT resources to be used responsibly
   - for IT related risks to be managed appropriately

   “Placing IT on the agenda of the board” (W. Van Grembergen)



IFIP 8.2 - CreativeSME – 2009, © J. Devos                                    6
IT Governance and SMEs

     • Outsourced IS Failure (OISF)
            – A lot of failures (Standish Group, 2007)
            – Theorizing on failures (Lyytinen & Hirschheim, 1987;
                 Sauer, 1993)
            – OISF is a failure during an IS project in an
              outsourced environment and an IT
              Governance failure in SMEs (Devos et al, 2008)
     • How and why do OISFs occur in SMEs?
     • IT Governance: Control or Trust ?
IFIP 8.2 - CreativeSME – 2009, © J. Devos                            7
Research Methodology
    (Positivistic) Retrospective Multiple-case Study
      Cases has been selected where the phenomenon under investigation occurs

      Ceteris paribus criteria: Outsourcing Project Management, SMEs, Missions Critical projects

      Explanatory power of the cases
    Case             Sector                 Turnover         Staff   Type of   Result                Dispute
                                                                     Project                         Resolution
    Rockit           Textile       €11.64 million            67      ERP       No failure            -
    Woody            Trading       n.a.                      < 200   SDI       Process Failure       Litigation
    Mach             Manufacturing €12.75 million            146     ERP       Expectation Failure   Litigation

    Bupo             Software      €475000                   8       SD        Process Failure       Litigation
    Dybo             Trading       €15.65 million            16      SDI       Process Failure       Litigation
    Stones           Manufacturing €31.25 million            200     ERP       Expectation Failure   ADR

    Boxcars          Service                €5.00 - €20.00   10-30   DIS       Expectation Failure   ADR
                                            million
    Hero             Service                €4.00 million    5       SDI       Escalation Failure    Litigation


IFIP 8.2 - CreativeSME – 2009, © J. Devos                                                                         8
Research Methodology
                    Mapping propositions and observations




                                            Positivistic approach (Yin, Lee)

IFIP 8.2 - CreativeSME – 2009, © J. Devos                                      9
Theoretical Framework

     Control                                Trust

     • Homo economicus                      • Social interactions
     • Agency theory                        • Shared moral values and
     • Opportunistic behavior                 norms
       (moral hazard / adverse              • Competence – Relational
       selection)                             trust
     • Structured controls                  • Trust levels and trust
     • Written contract                       building mechanisms
       (outcome/behavior                    • Psychological contract
       based)
IFIP 8.2 - CreativeSME – 2009, © J. Devos                               10
Theoretical framework
        Agency Theory


                Principal = customer / determines the work


                Agent = contractor: ISV (Independent Software Vendor) or ERP
               Implementor / undertakes the work


                Contract =




IFIP 8.2 - CreativeSME – 2009, © J. Devos                                       11
Theoretical framework
      (Inter)organizational trust


                   Agent                                              Principal
                Organization                                         Organization



                          A1                                              P2
                                                                         P1


       A1 – Primary Boundary Spanner                           P1 – Primary Boundary Spanner
                                                               P2 – Secondary Boundary Spanner




                                            A. Zaheer et al.




IFIP 8.2 - CreativeSME – 2009, © J. Devos                                                        12
Theoretical framework
      (Inter)organizational trust


                           Written                         Psychological
                          Contract                           Contract



                                            Unexpected
                                             Changes



                  Structural Controls                          Trust



                                            R. Sabherwal




IFIP 8.2 - CreativeSME – 2009, © J. Devos                                  13
Theoretical framework

     • Both theories are process theories
     • Discrete outcomes (may not occur even when
       conditions are present)
     • Logical form with conditions as ‘necessary’ or
       ‘sufficient’ rather than ‘dependent’ and
       ‘independent’ variables
     • Time is a crucial factor (trajectory of IS project)
     • Falsifiable propositions


IFIP 8.2 - CreativeSME – 2009, © J. Devos                    14
Propositions
   P1 – An OISF must happen if there are no structured controls implemented



   P2 – An OISF must happen if the contract is not outcome-based



   P3 – An OISF must happen if (there are no structured controls implemented
           and the contract is not outcome-based)



   P4 – An OISF must happen if (there is no trust between the principal and the
           agent)




IFIP 8.2 - CreativeSME – 2009, © J. Devos                                         15
Observations
     Table 2. Overview and summary of the case observations
                                                              Case Foam                 Case Woody             Case Mach                 Case Bupo
     Principal                                                Manufacturer (plastic     Trader (lumber)        Trader and                ISV
                                                              foam)                                            manufacturer
                                                                                                               (veneered boards,
                                                                                                               ceiling coverings, wall
                                                                                                               planks)
     Turnover                                                            €50 million n.a.                      €12.75 million            €475000
     Staff                                                    100 White collars                                146 (total)               8 white collars
                                                              450 Blue collars
     IT Maturity                                              CMM level 1            CMM level 1               CMM level 1               CMM level 1
     Application                                              ERP + customizing      ERP development           ERP + customizing         Office application
     Cost                                                           Original: €644000                €372000                  €90000                       €50000
                                                                      Final: 1.290000
     Litigation                                               Yes                       Yes                    Yes                       Yes
     Type of contract                                         Outcome-based             Outcome-based          Mixed                     Outcome-based
     Structural controls in contract and in project Yes/Yes                             Yes/Yes                Yes/No                    Yes/No
     External consultancy                                     No                        No                     Yes                       No
     Private information (agent)                              Yes                       Yes                    Yes                       Yes
     Private information (principal)                          Yes                       No                     Yes                       No
     Hidden actions agent                                     Yes                       Yes                    Yes                       Yes
     Hidden actions principal                                 Yes                       No                     Yes                       No
     Adverse selection                                        No                        No                     No                        Yes
     Prospect framing                                         Positive                  Positive               Positive                  -
     Vendor lock                                              Yes                       No                     No                        No
     Lack of commitment (agent)                               No                        Yes                    Yes                       Yes
     Lack of commitment (principal)                           No                        No                     No                        No
     Level of trust                                           Deterrence                Deterrence             Deterrence                Deterrence
     Trust deterioration                                      Yes                       Yes                    Yes                       Yes
     Trust-building mechanism                                 No                        No                     No                        No




IFIP 8.2 - CreativeSME – 2009, © J. Devos                                                                                                                           16
Observations
    Table 2. Overview and summary of the case observations (cont.)
                                                                     Case Dybo         Case Stones           Case Boxcars        Case Hero
    Principal                                                        Trader and        Manufacturer (stones, Dealer in cars      Contractor (waste
                                                                     manufacturer      street furniture)                         removal)
                                                                     (lumber)
    Turnover                                                         €15.65 million    €31.25 million        n.a.                n.a.
    Staff                                                            16 (total)        80 white collars      -                   5
                                                                                       120 blue collars
    IT Maturity                                                      CMM level 0       CMM Level 2           CMM level 1         CMM level 0
    Application                                                      ERP development   ERP + customizing     DIS + customizing   Office and DB
                                                                                                                                 application
                                                                                                                                 development
    Cost                                                             €50000            €750000               60x€75000           €75000
    Litigation                                                       Yes               No (dispute)          No (disputes)       Yes
    Type of contract                                                 Mixed             Behaviour-based       Mixed               Outcome-based

    Structural controls in contract and in project                   No/No             Yes/Yes               Yes/Yes             Yes/No

    External consultancy                                             No                No                    Yes                 No
    Private information (agent)                                      Yes               Yes                   Yes                 Yes
    Private information (principal)                                  No                No                    No                  Yes
    Hidden actions agent                                             No                Yes                   Yes                 No
    Hidden actions principal                                         No                No                    No                  No
    Adverse selection                                                No                Yes                   Yes                 No
    Prospect framing                                                 -                 Positive              Positive            Positive
    Vendor lock                                                      Yes               Yes                   Yes                 No
    Lack of commitment (agent)                                       No                No                    No                  No
    Lack of commitment (principal)                                   Yes               No                    Yes                 Yes
    Level of trust                                                   Deterrence        Knowledge             Deterrence          Deterrence
    Trust deterioration                                              Yes               No                    No                  Yes
    Trust-building mechanism                                         No                No                    No                  No



IFIP 8.2 - CreativeSME – 2009, © J. Devos                                                                                                            17
Discussion

     Structural controls
          OISF can be avoided without structural controls (P1)
     Outcome based contract
          OISF can be avoided without outcome-based contract (P2)
     Structural controls AND Outcome based contract
          OISF can be avoided without structural controls and
          outcome-based contract (P3)
     Trust
          An OISF happens if there is no trust (P4)

IFIP 8.2 - CreativeSME – 2009, © J. Devos                        18
Conclusions

     - Trust seems to be more important than structural
       controls and outcome based contracts in SMEs
     - Strong descriptive power of Agency theory
     - Trust and control are may be not rivalry theories
     - SMEs are different ?
            family-owned and CEO centric
     - IT Governance phenomena are complex
           What about fairness, intuition and empathy ?


IFIP 8.2 - CreativeSME – 2009, © J. Devos                 19
Questions ?




IFIP 8.2 - CreativeSME – 2009, © J. Devos                 20

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Trust or Control ?

  • 1. IT Governance in SMEs: Trust or Control? Jan Devos Ghent University Association Co-authors: Prof. Dr. ir. H. Van Landeghem, UGent, Industrial Management Prof. Dr. ir. D. Deschoolmeester, UGent, Vlerickschool for Management Keywords: SMEs, Agency Theory, Control, Trust, Case Study, Positivism, IFIP 8.2 - CreativeSME – 2009, © J. Devos 1
  • 2. Small and Medium-Sized Enterprises • Definitional problem – Bolton Committee defines an SME as: 1) one that has a relatively small market share, 2) one that is managed by its owners or part owners in a personalized way, not by an organized managerial structure and 3) one that is independent with the owners/managers having control of the activities of the business. – U.S. Small Business Administration (Size Standard) depending on the industry of the SME number of employees (<500) or the average annual receipts independently owned and operated and not dominant in its field of operation IFIP 8.2 - CreativeSME – 2009, © J. Devos 2
  • 3. SMEs • Definitional problem – Europe – Singapore – New Zealand – Australia – Canada – .... IFIP 8.2 - CreativeSME – 2009, © J. Devos 3
  • 4. SMEs Our Focus: – Small companies (<<200) – Family owned and managed – Turnover < €20 million – Cross sectional – Small (domestic) markets and export IFIP 8.2 - CreativeSME – 2009, © J. Devos 4
  • 5. IT and SMEs • Different economical, cultural and managerial environment (compared to corporate accounts) – Resource poverty (financial, knowledge, IT, ...) – Depend on external IT expertise – Low IT capabilities and practices – Central role of CEO (owner) – Slow adopters of IT • Lack of relevant IS research in SMEs – Since 1978 (to august 2008): only 247 refereed A1- publications (Devos, 2009; working paper) IFIP 8.2 - CreativeSME – 2009, © J. Devos 5
  • 6. IT Governance • IT Governance (IT Governance Institute) to direct IT endeavors, to ensure ITs performance meets the following objectives: - for IT to be aligned with the enterprise and realize the promised benefits - for IT to enable the enterprise by exploiting opportunities and maximizing benefits - for IT resources to be used responsibly - for IT related risks to be managed appropriately “Placing IT on the agenda of the board” (W. Van Grembergen) IFIP 8.2 - CreativeSME – 2009, © J. Devos 6
  • 7. IT Governance and SMEs • Outsourced IS Failure (OISF) – A lot of failures (Standish Group, 2007) – Theorizing on failures (Lyytinen & Hirschheim, 1987; Sauer, 1993) – OISF is a failure during an IS project in an outsourced environment and an IT Governance failure in SMEs (Devos et al, 2008) • How and why do OISFs occur in SMEs? • IT Governance: Control or Trust ? IFIP 8.2 - CreativeSME – 2009, © J. Devos 7
  • 8. Research Methodology (Positivistic) Retrospective Multiple-case Study Cases has been selected where the phenomenon under investigation occurs Ceteris paribus criteria: Outsourcing Project Management, SMEs, Missions Critical projects Explanatory power of the cases Case Sector Turnover Staff Type of Result Dispute Project Resolution Rockit Textile €11.64 million 67 ERP No failure - Woody Trading n.a. < 200 SDI Process Failure Litigation Mach Manufacturing €12.75 million 146 ERP Expectation Failure Litigation Bupo Software €475000 8 SD Process Failure Litigation Dybo Trading €15.65 million 16 SDI Process Failure Litigation Stones Manufacturing €31.25 million 200 ERP Expectation Failure ADR Boxcars Service €5.00 - €20.00 10-30 DIS Expectation Failure ADR million Hero Service €4.00 million 5 SDI Escalation Failure Litigation IFIP 8.2 - CreativeSME – 2009, © J. Devos 8
  • 9. Research Methodology Mapping propositions and observations Positivistic approach (Yin, Lee) IFIP 8.2 - CreativeSME – 2009, © J. Devos 9
  • 10. Theoretical Framework Control Trust • Homo economicus • Social interactions • Agency theory • Shared moral values and • Opportunistic behavior norms (moral hazard / adverse • Competence – Relational selection) trust • Structured controls • Trust levels and trust • Written contract building mechanisms (outcome/behavior • Psychological contract based) IFIP 8.2 - CreativeSME – 2009, © J. Devos 10
  • 11. Theoretical framework Agency Theory  Principal = customer / determines the work  Agent = contractor: ISV (Independent Software Vendor) or ERP Implementor / undertakes the work  Contract = IFIP 8.2 - CreativeSME – 2009, © J. Devos 11
  • 12. Theoretical framework (Inter)organizational trust Agent Principal Organization Organization A1 P2 P1 A1 – Primary Boundary Spanner P1 – Primary Boundary Spanner P2 – Secondary Boundary Spanner A. Zaheer et al. IFIP 8.2 - CreativeSME – 2009, © J. Devos 12
  • 13. Theoretical framework (Inter)organizational trust Written Psychological Contract Contract Unexpected Changes Structural Controls Trust R. Sabherwal IFIP 8.2 - CreativeSME – 2009, © J. Devos 13
  • 14. Theoretical framework • Both theories are process theories • Discrete outcomes (may not occur even when conditions are present) • Logical form with conditions as ‘necessary’ or ‘sufficient’ rather than ‘dependent’ and ‘independent’ variables • Time is a crucial factor (trajectory of IS project) • Falsifiable propositions IFIP 8.2 - CreativeSME – 2009, © J. Devos 14
  • 15. Propositions P1 – An OISF must happen if there are no structured controls implemented P2 – An OISF must happen if the contract is not outcome-based P3 – An OISF must happen if (there are no structured controls implemented and the contract is not outcome-based) P4 – An OISF must happen if (there is no trust between the principal and the agent) IFIP 8.2 - CreativeSME – 2009, © J. Devos 15
  • 16. Observations Table 2. Overview and summary of the case observations Case Foam Case Woody Case Mach Case Bupo Principal Manufacturer (plastic Trader (lumber) Trader and ISV foam) manufacturer (veneered boards, ceiling coverings, wall planks) Turnover €50 million n.a. €12.75 million €475000 Staff 100 White collars 146 (total) 8 white collars 450 Blue collars IT Maturity CMM level 1 CMM level 1 CMM level 1 CMM level 1 Application ERP + customizing ERP development ERP + customizing Office application Cost Original: €644000 €372000 €90000 €50000 Final: 1.290000 Litigation Yes Yes Yes Yes Type of contract Outcome-based Outcome-based Mixed Outcome-based Structural controls in contract and in project Yes/Yes Yes/Yes Yes/No Yes/No External consultancy No No Yes No Private information (agent) Yes Yes Yes Yes Private information (principal) Yes No Yes No Hidden actions agent Yes Yes Yes Yes Hidden actions principal Yes No Yes No Adverse selection No No No Yes Prospect framing Positive Positive Positive - Vendor lock Yes No No No Lack of commitment (agent) No Yes Yes Yes Lack of commitment (principal) No No No No Level of trust Deterrence Deterrence Deterrence Deterrence Trust deterioration Yes Yes Yes Yes Trust-building mechanism No No No No IFIP 8.2 - CreativeSME – 2009, © J. Devos 16
  • 17. Observations Table 2. Overview and summary of the case observations (cont.) Case Dybo Case Stones Case Boxcars Case Hero Principal Trader and Manufacturer (stones, Dealer in cars Contractor (waste manufacturer street furniture) removal) (lumber) Turnover €15.65 million €31.25 million n.a. n.a. Staff 16 (total) 80 white collars - 5 120 blue collars IT Maturity CMM level 0 CMM Level 2 CMM level 1 CMM level 0 Application ERP development ERP + customizing DIS + customizing Office and DB application development Cost €50000 €750000 60x€75000 €75000 Litigation Yes No (dispute) No (disputes) Yes Type of contract Mixed Behaviour-based Mixed Outcome-based Structural controls in contract and in project No/No Yes/Yes Yes/Yes Yes/No External consultancy No No Yes No Private information (agent) Yes Yes Yes Yes Private information (principal) No No No Yes Hidden actions agent No Yes Yes No Hidden actions principal No No No No Adverse selection No Yes Yes No Prospect framing - Positive Positive Positive Vendor lock Yes Yes Yes No Lack of commitment (agent) No No No No Lack of commitment (principal) Yes No Yes Yes Level of trust Deterrence Knowledge Deterrence Deterrence Trust deterioration Yes No No Yes Trust-building mechanism No No No No IFIP 8.2 - CreativeSME – 2009, © J. Devos 17
  • 18. Discussion Structural controls OISF can be avoided without structural controls (P1) Outcome based contract OISF can be avoided without outcome-based contract (P2) Structural controls AND Outcome based contract OISF can be avoided without structural controls and outcome-based contract (P3) Trust An OISF happens if there is no trust (P4) IFIP 8.2 - CreativeSME – 2009, © J. Devos 18
  • 19. Conclusions - Trust seems to be more important than structural controls and outcome based contracts in SMEs - Strong descriptive power of Agency theory - Trust and control are may be not rivalry theories - SMEs are different ? family-owned and CEO centric - IT Governance phenomena are complex What about fairness, intuition and empathy ? IFIP 8.2 - CreativeSME – 2009, © J. Devos 19
  • 20. Questions ? IFIP 8.2 - CreativeSME – 2009, © J. Devos 20