Introduction    Managing Information         Systems        Lee SCHLENKER – EMLYONThe EMLYON Business SchoolLyon – March 0...
What is an information system?             Employees                        Stockholders             A set of resources de...
At the intersection ofEconomy and Technology                        The Chair EET focuses on the potential                ...
Faciltators              Dr. Alexander BENLIAN              Dr. John EDWARDS              Dr. Lee SCHLENKER
What role does IT play in innovation?Objectives   Problem   IS   Information   Internet                                   ...
©2010 LHST sarlThe objectives      EMM MIS                          ©2012 EMLYON
Understand the basics                       • Study the fundamentals of an                         Information System     ...
Why is studying IS important?                       • Understanding the implications                         between « str...
Evaluation             • An open book exam 16/03/2012             • Based on a case study             • Focus points inden...
©2010 LHST sarlThe Problem    EMM MIS                        ©2012 EMLYON
IT Doesn’t Matter             •    Nicolas Carr compares IT to previous tech revolutions such as                 railroads...
Technology and Innovation                                                • Conflict and opportunity – is                  ...
Commoditisation                                                      • Over the last 70 years we have                     ...
©2010 LHST sarlInformation   EMM MIS                       ©2012 EMLYON
Data, Knowledge and Action The ladder of initiatives™                                             Results                 ...
The definition of information                       • From an objective point of view,                         information...
Structured data                       • Structured data refers to data that                         can be easily represen...
Non-structured data                       • Data is considered « non-structured » if we                         can’t pred...
What meaning do we attach to thedata?                            Frame                                    Cloud           ...
©2010 LHST sarlInformation   Systems   EMM MIS                       ©2012 EMLYON
Defining an Information System       A business information system is an organized set of      resources (platforms, appli...
The objectives of an IS                                         Actionnaires                                            A...
The traditional description of an ISObjectives   Problem   IS   Information   Internet                                    ...
Are information systems mirrors of theorganizational chart ? Objectives   Problem   IS    Information   Internet          ...
Are information systems mirrors ofkey processes? Objectives   Problem   IS    Information   Internet                      ...
Are information systems mirrors oforganizational skills and competencies?                         Technicity         Metho...
Information Systems are a question ofperspective                       • The financial perspective                        ...
Different sides of the coin                 ERP             SCM               CRMHistory          MRP             Total Qu...
The Internet    EMM MIS               ©2012 EMLYON
The Internet           500 million users    more than 3 billion pages    WWW URL HTML, HTTP                         Intern...
Programming the Web                              I.    Static web pages (HTML)                              II.   Web enab...
The Web as a set of information flows                       • The Internet is only one                         component o...
Digital footprints and clickstreams                            • Before the Web we assumed that our                       ...
How does IT improve Productivity?  Focus            Improve      Knowledge        Leverage          Measure  Organization ...
©2010 LHST sarlWorkshop  EMM MIS                     ©2012 EMLYON
Collaborative Platform                                            •   Administrative details                              ...
How would you build a workspace?                • Cecile Balmond – Informal                • (Work) spaces aren’t bound by...
Become a value architect™                                         • What vision defines what you                          ...
A Mashup                                                  Main features                 Dashboards                        ...
Add in information flows                            • Five groups : Vision, actors,                              events, o...
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Emm introduction

  1. 1. Introduction Managing Information Systems Lee SCHLENKER – EMLYONThe EMLYON Business SchoolLyon – March 05, 2012
  2. 2. What is an information system? Employees Stockholders A set of resources designed to foster organizational learning Clients Business PartnersObjectives Problem IS Information Internet ©2010 EMLYON
  3. 3. At the intersection ofEconomy and Technology The Chair EET focuses on the potential synergies between new forms of information technology and innovative business models in enhancing organizations, networks and markets. • The Oracle Perspective (Oracle) • SaaS (Cegid) • Enhancing CPE (Microsoft) • Management 2.0 (CSC)The Chair of Emerging • Sustainability (Logica)Econmies and Technologies(C.E.E.T.)Objectives Problem IS Information Internet ©2010 EMLYON
  4. 4. Faciltators Dr. Alexander BENLIAN Dr. John EDWARDS Dr. Lee SCHLENKER
  5. 5. What role does IT play in innovation?Objectives Problem IS Information Internet ©2010 EMLYON
  6. 6. ©2010 LHST sarlThe objectives EMM MIS ©2012 EMLYON
  7. 7. Understand the basics • Study the fundamentals of an Information System • Analyze the constraints and possibilites of « structured » information • Explore how the potential links between an IS and organizational learning • Analyze the potential value of 2.0 technologies • Understanding the link between IT,meaning, truth and trustObjectives Problem IS Information Internet ©2010 EMLYON
  8. 8. Why is studying IS important? • Understanding the implications between « structured » and « unstructured data » • Analyzing the difference between the data and reality • Understanding how the data fits together • Exploring the difference between data and actionObjectives Problem IS Information Internet ©2010 EMLYON
  9. 9. Evaluation • An open book exam 16/03/2012 • Based on a case study • Focus points indentifying : – the value proposition, – IT/Business alignment, – use of IT concepts/methodologies
  10. 10. ©2010 LHST sarlThe Problem EMM MIS ©2012 EMLYON
  11. 11. IT Doesn’t Matter • Nicolas Carr compares IT to previous tech revolutions such as railroads and electricity. In what ways is IT different? • What proof can you offer that information technology in business no longer provides competitive advantage? • Does the pervasiveness of IT mean there will be less innovation now? • Hasnt competitive advantage come from unique use of the technology, not just from the technology itself? What examples can you give? • Do recent advances in Cloud Computing and Mobile Applications confirm or contradict Nicolas Carrs claims?Objectives Problem IS Information Internet
  12. 12. Technology and Innovation • Conflict and opportunity – is there a business problem to solve? • Suitability – is it adjacently possible? • The Roadmap– how does technology provide a vision ofWhere Good Ideas Come From, by Steven Johnson « better » • The Happy End – how do we best measure the results
  13. 13. Commoditisation • Over the last 70 years we have repeatly seen proof of innovation in IT : the spreadsheet, the ERP system, Social Network Applications • In the early days, companies created their own legacy systems to put these ideas into practice • As the technologies matured, companies editors standardized these applications in the form of Simon Wardley, "Cloud Computing - Why IT Matters" products. • Inevitably these products become simple commodities
  14. 14. ©2010 LHST sarlInformation EMM MIS ©2012 EMLYON
  15. 15. Data, Knowledge and Action The ladder of initiatives™ Results Drive Measures Actions Require Decisions Knowledge Define Interprets Context Obtain Process DataObjectives Problem IS Information Internet ©2010 ©2012 EMLYON
  16. 16. The definition of information • From an objective point of view, information refers to date in context that conveys meaning to an individual. • From a subjective point of view, we could suggest that it’s the individual’s perspective of the data that implies meaning. • Given these definitions what meaning does Facebook, Google Search have?Objectives Problem IS Information Internet ©2012 EMLYON
  17. 17. Structured data • Structured data refers to data that can be easily represented in textual/numeric form and stored in a database. • Structured data is often logically organized around a data model or data object. • Such models permit companies to compare and aggregate data in databases, datamarts and data warehouses.Objectives Problem IS Information Internet ©2012 EMLYON
  18. 18. Non-structured data • Data is considered « non-structured » if we can’t predefine its attributes and store it in a table or data base • Examples of this kind of data include press clippings, videoclips, and songs • In reality, this data isn’t « non-structured » - its just that its attributes involve « complex » relationships http://jean.marie.gouarne.online.fr/bi.htmlObjectives Problem IS Information Internet ©2012 EMLYON
  19. 19. What meaning do we attach to thedata? Frame Cloud Figure (s) Oracle Antonello da MessinaObjectives Problem IS Information Internet ©2010 ©2012 EMLYON
  20. 20. ©2010 LHST sarlInformation Systems EMM MIS ©2012 EMLYON
  21. 21. Defining an Information System A business information system is an organized set of resources (platforms, applications, procedures, data and people) that capture the meaning of workObjectives Problem IS Information Internet ©2012 EMLYON
  22. 22. The objectives of an IS Actionnaires  Actifs  Demandes en temps réel  ... Employées Société  Compétition  Mobilité  “made in” “made by”  Valorisation des tâches  ...  ... L’organisation Clients Partenaires  Fidélité ?  Peu de barrières d’entrée  Vrai coûts  Acquisitions, OPA  ...  ...To help us understand the motivations, experience and objectives of the internal and external clients of the organizationObjectives Problem IS Information Internet ©2012 EMLYON
  23. 23. The traditional description of an ISObjectives Problem IS Information Internet ©2012 EMLYON
  24. 24. Are information systems mirrors of theorganizational chart ? Objectives Problem IS Information Internet ©2012 EMLYON
  25. 25. Are information systems mirrors ofkey processes? Objectives Problem IS Information Internet ©2010 EMLYON
  26. 26. Are information systems mirrors oforganizational skills and competencies? Technicity Method Reflection Action Imagination Cooperation John HollandObjectives Problem IS Information Internet ©2010 EMLYON
  27. 27. Information Systems are a question ofperspective • The financial perspective (entreprise resource planning) • The logistics perspective (supply chain management) • The client perspective(client relationship management) • The community perspective(social media)Objectives Problem IS Information Internet ©2012 EMLYON
  28. 28. Different sides of the coin ERP SCM CRMHistory MRP Total Quality Client contact Management systemsMeasure Quantitative Quantitative Qualitative Static DynamicPerimeters Inside a firm Between firms Between firms and clientsROI 5 to 7 years 1 to 3 years 6 months to 1 yearObjectives Problem IS Information Internet ©2010 EMLYON
  29. 29. The Internet EMM MIS ©2012 EMLYON
  30. 30. The Internet 500 million users more than 3 billion pages WWW URL HTML, HTTP Internet: "The Big Picture" Objectives Problem IS Information Internet ©2012 EMLYON
  31. 31. Programming the Web I. Static web pages (HTML) II. Web enabled applications (Dynamic Web Pages, ASP, JSP, PHP, ...) III. Web services Towards the semantic WebObjectives Problem IS Information Internet ©2012 EMLYON
  32. 32. The Web as a set of information flows • The Internet is only one component of the Web • Web sites and portals are only isolated endpoints of information flows • We capture the information flows on Twitter, Deezer, Facebook and NetvibesObjectives Problem IS Information Internet ©2012 EMLYON
  33. 33. Digital footprints and clickstreams • Before the Web we assumed that our digital footprint was as ephemeral as a phone • Clickstreams can provide a level of intelligence about how people use the Web • Innovative companies have figured out how to deliver great Web-based services by divining clickstream patterns • We have yet to aggregate the critical mass of clickstreams in a database of intentionsObjectives Problem IS Information InternetProf. Lee SCHLENKER ©2012 EMLYON
  34. 34. How does IT improve Productivity? Focus Improve Knowledge Leverage Measure Organization Processes Explicit Transactions Efficiency Services Delivery Implicit Interactions Effectiveness Networks Relationships Emerging Interactions Innovation Search Relevancy Connected Proximity CTRObjectives Problem IS Information Internet
  35. 35. ©2010 LHST sarlWorkshop EMM MIS ©2012 EMLYON
  36. 36. Collaborative Platform • Administrative details • Recommended readings • Course support • Current events • Discussion forum/help desk http://www.valuearchitect.org/Objectives Problem IS Information Internet ©2012 EMLYON
  37. 37. How would you build a workspace? • Cecile Balmond – Informal • (Work) spaces aren’t bound by technology but by vision • Rules aren’t boundaries, just considerations • Vision, actors, events, outcomes, gateways ©2012 EMLYON
  38. 38. Become a value architect™ • What vision defines what you want to learn about IS? • What are the skills and competencies of the actors? • What events can be staged to foster learning? • What are the desired Mobile and tablet version outcomes? • What gateways can you provide?Objectives Problem IS Information Internet ©2012 EMLYON
  39. 39. A Mashup Main features Dashboards What is a Dashboard? Private & Public Registration Dashboards Simple Registration App View Facebook Connect Reader View Profile Settings Sign In Themes Edit your account info Keyboard Shortcuts Change profile image Sharing Email settings Mobile Versions Specifics Change password Sign-in Manage Dashboards iPhone, Android Netvibes is a mash-up that allows you to Backup Feeds version construct a personalised page filled with Third Party Services Wap version near real time content on the subject of your choiceObjectives Problem IS Information Internet ©2012 EMLYON
  40. 40. Add in information flows • Five groups : Vision, actors, events, outcomes, gateways • Five pages : Group page, conflict, skills and aptitudes, roadmap, metrics • Each page : HTML page, Twitter, Documents, News, Videos, Link to Public page • Communicate the URL of the public page to research@lhstech.comObjectives Problem IS Information Internet ©2012 EMLYON

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