ECIME 2012 Cork - Ireland

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ECIME 2012 Cork - Ireland

  1. 1. Using Bricolage to FacilitateEmergent Collectives in SMEsDr. ir Jan DevosECIME 2012 Conference Cork IE.Jan Devos - 13/09/2012 pag. 1Faculty of Engineering and Architecture – Campus West
  2. 2. Outline of the presentation- Emergent Collectives- Bricolage- Research Question- Research Methodology- Findings- ConclusionJan Devos - 13/09/2012 pag. 2Faculty of Engineering and Architecture – Campus West
  3. 3. Emergent CollectivesPetrie (2010) introduced the concept of “Emergent Collectives”- A network of information/function nodes that has minimal central control, and that‟s largely controlled by a protocol specification and not by a central entity.- In which it‟s easy for people to add nodes to the network- And where there are social incentives that motivate people to act collectively.www.emergent-collectives.beJan Devos - 13/09/2012 pag. 3Faculty of Engineering and Architecture – Campus West
  4. 4. Emergent Collectives (examples)• FLOSS (OpenERP, Magento, Pentaho)• Twitter• Cloud Computing• On-line repositories (Wiki‟s)• Social media?• Drop Shipping Eco SystemJan Devos - 13/09/2012 pag. 4Faculty of Engineering and Architecture – Campus West
  5. 5. Bricolage - French anthropologist Lévi-Strauss, „La pensée sauvage‟ (1962)“doing things with whatever is at hand”Bricolage relates with (Duymedjian & Rüling, 2010) organizational resilience improvisation sense making entrepreneurship utilization of technical systems and artefactsthe bricoleur versus the engineerJan Devos - 13/09/2012 pag. 5Faculty of Engineering and Architecture – Campus West
  6. 6. Jan Devos - 13/09/2012 pag. 6Faculty of Engineering and Architecture – Campus West
  7. 7. Bricoleur EngineerEverything matters A priori hierarchical orderComplex, interconnected system Reduction/decompositionClosed universe Openness, transcending boundariesCyclical time Linear timeIntimate knowledge, familiarity Distant knowledge, representationKnowledge about relationships implying a low Knowledge about structural characteristic entitiesfunctional fixedness biasVersatility implying resilience SpecializationCollection through unplanned encounters Search for the adequate, project-oriented meansUnclear outcomes Projects and designsDialogue with elements in stock (resources) Respect of prior specificationsAssemblage, substitution, …‟it‟s working‟ Evaluation through expected level of performance and qualityCreation and use cannot be dissociated Separation of creation and useOutcomes look unlike anything else Outcomes respond to field norms Jan Devos - 13/09/2012 Faculty of Engineering and Architecture – Campus West
  8. 8. Literature on Bricolage- Seminal work in anthropology (Strauss-Levi 1962)- Entrepreneurship (Baker et al. 2003; Garud et al. 2003; Phillips et al. 2007)- Innovation research (Banerjee et al. 2009; Essen 2009; Fuglsang et al. 2011)- Organization theory (Duymedjian et al. 2010; Weick 1998)- Information Technology (Ciborra 2002; DesAutels 2011; Ferneley et al. 2006; Johri 2011)Jan Devos - 13/09/2012 pag. 8Faculty of Engineering and Architecture – Campus West
  9. 9. Is Bricolage a theory?• Levi-Strauss 1962 Bricolage is an analogy to shed light on the processes underlying mythical thinking• Constructs of Bricolage (Duymedjian & Rüling 2010) Repertoire (stock) = material and immaterial resources that are collected independently of any particular project or utilization. Dialogue = the activity of assembling objects Outcome = refers both to the process and its results (circular dynamic)Jan Devos - 13/09/2012 pag. 9Faculty of Engineering and Architecture – Campus West
  10. 10. Is Bricolage a theory?Seven oxymoron‟s as propositions (Ciborra, 2002)• Value bricolage strategically (VBS)• Design tinkering (DT)• Establish systematic serendipity (ESS)• Thrive on gradual breakthroughs (TGB)• Unskilled Learning (UL)• Strive for failure (SFF)• Achieve collaborative inimitability (ACI)Jan Devos - 13/09/2012 pag. 10Faculty of Engineering and Architecture – Campus West
  11. 11. Research QuestionHow can the use of Bricolage facilitatethe adoption of Emergent Collectives inan Entrepreneurial Setting?Jan Devos - 13/09/2012 pag. 11Faculty of Engineering and Architecture – Campus West
  12. 12. Research Methodology- Action Research (Design Science)- Case Endoxa (drop shipping)- Interpretive epistemology (Walsham, 2004)Jan Devos - 13/09/2012 pag. 12Faculty of Engineering and Architecture – Campus West
  13. 13. Action Research (Design Science)(Baskerville 1999, Baskerville et al 2004)- Two cycles of five phases (baseline, implementation) (Street et al. 2004)- Axial coding (Corbin et al 2008)- Pattern mapping (Yin, 2004)Jan Devos - 13/09/2012 pag. 13Faculty of Engineering and Architecture – Campus West
  14. 14. Client-System InfrastructureCase Endoxa E-business / Drop shipping / E-Supply chainMinimal organization (Weick, 1993) 1) direct supervision, 2) strategy planned at the top, 3) little formalized behavior, 4) organic structure and 5) CEO tending to formulate plans intuitively (plans are an direct extensions of his own personality)Research team (PWO-project)Jan Devos - 13/09/2012 pag. 14Faculty of Engineering and Architecture – Campus West
  15. 15. Webshops ShippersSell the goods Deliver the goods Endoxa Plans and arranges the shipment EDI . . . Jan Devos - 13/09/2012 pag. 15 Faculty of Engineering and Architecture – Campus West
  16. 16. Findings• Bricolage repertoire does exist • OpenERP, Magento, Pentaho • Remark: no limits on repertoire (emergent collectives)• Dialogue: action research / design science• Outcome: serving customers (making money)Jan Devos - 13/09/2012 pag. 16Faculty of Engineering and Architecture – Campus West
  17. 17. Findings• Value bricolage strategically (VBS) CEO sees drop shipping as an E-Supply Ecosystem mission statement of Endoxa - “Alignment clicks with bricks & mortar” - “Network Orchestrator of the complete cross e-supply chain”• Establish systematic serendipity (ESS) • IceCat • Magento !!! • e-Air Waybill (e-AWB) • Keep on Tweeting !!!Jan Devos - 13/09/2012 pag. 17Faculty of Engineering and Architecture – Campus West
  18. 18. Findings• Thrive on gradual breakthroughs (TGB) Magento, Pentaho• Unskilled Learning (UL) Training modules with Lynda.com• Strive for failure (SFF)• Achieve collaborative inimitability (ACI) The process of bricolage leads to an inimitable outcome, although the model is open Drop shipping ecosystemJan Devos - 13/09/2012 pag. 18Faculty of Engineering and Architecture – Campus West
  19. 19. Conclusions- RQ - OpenERP & Magento is bricolage - Twitter „faster than e-mail‟ - Cloud Computing: no real impact - Wiki‟s: repertoire is not limited- Bricolage as a theory is more developed- The „alternative‟ way of thinking of IS in organizations iso control thinking is gaining more validityJan Devos - 13/09/2012 pag. 19Faculty of Engineering and Architecture – Campus West
  20. 20. Questions?Jan Devos - 13/09/2012 pag. 20Faculty of Engineering and Architecture – Campus West

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