This is necessary for a Marketing presenter. That can be advised you to present the marketing solution practically.

1. WELCOME
TO

3. Name of group Members
• Jamil Ahmed(c) 10113101103
• Md.Shohiduzzaman 10113101102
• Rasel Alam 10113101108
• Al-Sharear Rokon 10113101091
• Salman Farshi 10113101124
• Md. Manik Mia 10113101126

4. History of
Soul Dance
In the month of July 2002, 3 cool guys
with warm Souls were chatting in a Trendy
Cafe, beside a canal in Amsterdam &
Suddenly Came up with the new Retail
theme. Within 12 weeks the theme came
into reality, and Soul Dance is emerged in
the global fashion outfit. Soul Dance is
mainly Netherlands brand.

5. History of
Soul Dance in Bangladesh
Finally, the Soul
Dance is inaugurated to
dance from the 5th of
November, 2002 in
Dhaka with its store
with the vision of
installing a total of 150
stores world wide. Now
in Bangladesh they have
already 3 showrooms in
Dhaka and 1 in Sylhet
and 1 in Chittagong.

6. Logo of
Soul Dance
The logo of soul
dance has an inner
meaning. In the logo
there is a mother with
her child. This is the
logo of Soul Dance.

7. The product of classification
A product is anything that can be offered to a
specific market for attention, acquisition, use
or consumption that might satisfy a want or
need. And we know product is visible and
tangible. In that sense Soul Dance has major
product with minor service.
Soul Dance has only the consumer product.
They don’t sale any kind of business product.

8. Product of
Soul Dance
Soul Dance has different
types of products like
as:
Garment product
Jewelry Product
West Belt
T – Shirt
Monkey cap
Snicker, Sandal, Shoes etc.

9. Product of
Soul Dance
Sample of the products

10. Product attributes
Product quality
Product feature
Product style and
design

11. Product & Price of
Soul Dance
Price of the products (TK):
Causal and formal shirt - 749 to 1379
T – Shirt - 329 to 579
Denim Jeans -1379 to 1779
School/College Bags - 650 to 780+
0
200
400
600
800
1000
1200
1400
1600
1800
Causal and
formal shirt
T – Shirt
Denim Jeans
School/College
Bags

12. Pricing strategy of
Soul Dance
Soul Dance is comparable charge high
price.
Soul Dance mainly set their product price
Murk Up pricing.
Soul Dance give high satisfaction for their
loyal customer by give uniqueness of the
product.

13. Pricing strategy of
Soul Dance (Cont.)
Soul Dance have maintained expire date for
their consumer product.
Their Expire date is three month for all
products.
After expire date they give discount. The
rate of the discount is 10%-70%.

14. Discount and Allowances
There are three discount terms – two terms per
year, one is in summer another one is spring.
In summer customer will get 50% discount for
winter product which is unsought product for
summer. And same case for winter. On the
other hand, there are special discount for some
gold customer of Soul Dance. These types of
gold customer getting 5 – 20% discount for all
the time.

15. Budget of
Soul Dance
Soul Dance takes monthly budget for their
production.
The amount of budget is TK-15,00,000 to
18,00,000 only for production.
Total expenditure basis it about TK-
21,00,000 to 23,00,000

16. Reason behind location
of Soul Dance
The quality of Soul Dance product is very
much high and aristocratic.
Their product price is high.
The target market of Soul Dance is only
the higher class and higher middle class
young boys.
In Dhaka city they have 3 showrooms.

17. Geographical location
of Soul Dance

18. Transportation and Coverage
• The Rail, Trucks, Water,
Pipeline, air. But Soul
Dance using for their
product transportation
only air and trucks.
• By their distribution they
are covering the whole
city as we maintained
earlier that their target
customer and target
market is Dhaka City.

19. Promotion strategy of
Soul Dance
Promotional strategy is
very important for any
company. When Soul
Dance comes at first in
Bangladesh, they use
different kinds of
promotional strategies like:
Advertising
Personal Selling
Sales Promotion
Publicity
Public Relation

20. Promotion strategy of
Soul Dance (Cont.)
• Soul Dance specially use
local TV channel and
FM radio for their
promotion in Sylhet and
Chattagong.
• When they give discount
on their product they use
newspaper for their
promotion..

21. • TV
• Magazine
• Newspaper
• Newsletter
• Billboard
• Radio
• Leaflet
Advertising of Soul Dance

22. Publicity of Soul Dance
Publicity is any
communication about an
organization ,its product
,or policies through the
media that is not paid by
the organization .publicity
usually takes the form of a
news story appearing in a
mass medium or an
endorsement provided by
an individual, either
informally or in a speech or
interview.

23. Typical Customer Profile
of Soul Dance
Their target customer is young people as
like University and Collage boys students.
Their customer average purchase amount is
TK 500-800 only.
They always made new product and design
for the fashion conscious people.

24. Company performance
of Soul Dance
Their total average sale normally
TK100,000 above daily in 5
showrooms.
But the occasionally their daily sales
become above TK1,000,000.
Comparably in Sylhet the percentage of
sales is higher than Dhaka

25. Factor that important to buy the
product of Soul Dance
• Soul Dance always tries to
maintain their quality product.
Quality maintain
management
Quality control
management
Inventory quality
maintain management

26. Factor that important to buy
the product of Soul Dance (Cont.)
• They try to provide satisfied customer
service by well behave of sales man.
• The owner of the Soul Dance provide the
design of the product.
• They also have some designer’s and they
make some color combination of their
product.
• They approve all product by their head
office.

27. Factor that important to buy
the product of Soul Dance (Cont.)
Soul Dance arrange three to five days
training for their salesman.
Soul Dance has different type of
environment.
They use quality sound system and play
western song in their showroom

28. Factor that important to buy
the product of Soul Dance (Cont.)
Soul Dance provides
some extra customer
service to their loyal
customer.
Some times they give
high discount rate of
their product.

29. Future out look and plans
of Soul Dance
Soul Dance will increase their no. of showroom.
Their selected area is four.
Two in Dhaka and another two in Chittagong &
Moulivibazar.
Soul Dance is going to start produce for the
female.
They will sell here Shari and occasional items.
They try to establish it within one year.

30. Future out look and plans
of Soul Dance (Cont.)
Soul Dance is going
to start produce for
the female.
They will sell here
Shari and
occasional items.
They try to
establish it within
one year.

31. Conclusion of
Soul Dance
Soul Dance is a Fashion house
and international fashion
franchise company. They
started their operation in
Bangladesh from 2002. This
report of Soul Dance has given
a vivid picture of the adoption
with the culture of Bangladesh
Style and Fashion though the
mother company is of different
culture.

32. Recommendation for Soul Dance
If one thing would
we recommend for
Soul Dance should
follow local culture
as well as the
instruction and
strategies of the
parent company to
hold it’s so called
“Exclusiveness”.

33. THANK YOU
Questions