Inbound School Marketing #stamats09

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What do we want our website to do? What is it’s major purpose? Most of the time the #1 goal is going to be recruit students and everything else falls a distant second so keep that audience in mind. Build for your main audience, but don’t forget your other audiences. You will find that you can do this while still staying relevant to everyone.

Same can be said for a website. You can have the greatest website in the world, but if nobody is visiting it is it making a difference? Of course you have to get people to visit, but knowing what they do when they visit is equally important.

So what is important to me? What should I be tracking?Admission SpecificApply to CollegeSchedule a Campus VisitRequest InfoDownload the ViewbookTake a Virtual TourGeneral GoalsSign up for eConnect updatesWatch VideosSubscribe to RSSBecome Facebook Fan, Member of a GroupJoin Linked InRead Blogs

http://www.flickr.com/photos/ppdigital/2329201379/

http://www.flickr.com/photos/tracy_olson/61056391/

http://www.flickr.com/photos/84263554@N00/255847189/

Besides tracking just your website there is still a whole lot that happens with your school online that isn’t specificially on your website. Now that we have a host of tools and segmented data let’s take a look at some of these other options.

Three Blind Mice: Photo credithttp://www.flickr.com/photos/12392252@N03/3065029877/

http://www.flickr.com/photos/84263554@N00/255847189/

http://www.flickr.com/photos/kanaka/112972434/

http://www.flickr.com/photos/36665622@N00/253527065/

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