1.
Kyle James [email_address] doteduguru.com

2.
Points to Cover <ul><li>Building the Argument </li></ul><ul><li>Key Performance Indicators (KPI) </li></ul><ul><li>Understanding Key Terminology </li></ul><ul><li>All Things Google Analytics </li></ul><ul><li>Additional Analytics </li></ul><ul><li>4 Rules of Analytics </li></ul>

3.
If a tree falls in a forest and no one is around to hear it, does it make a sound?

4.
Are you listening to what your visitors tell you?

5.
? How are you making web decisions?

7.
What is Important?

8.
Understanding Analytics Terms

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Understood Terms <ul><li>Visits </li></ul><ul><li>Pages/Visit </li></ul><ul><li>Absolute Unique Visits </li></ul><ul><li>% New Visits </li></ul><ul><li>Traffic Source </li></ul><ul><li>Landing Page </li></ul>

10.
Misunderstood Terms <ul><li>Pageviews </li></ul><ul><li>Avg. Time on Site </li></ul><ul><li>Bounce Rate </li></ul><ul><li>Exit Rate </li></ul><ul><li>Traffic Types </li></ul>

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Pageviews For more Info: doteduguru.com/hew/pageviews

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Avg. Time on Site

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Bounce Rate Exit Rate Bounce Rate Exit Rate * a Bounce is always an Exit, but an Exit is not always a Bounce

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Traffic Types

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Benchmarking

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edurank.nucloud.com

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Benchmarking Google Analytics Society -> Education -> Colleges & Universities

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Choosing an Analytics Package For more Info: doteduguru.com/hew/compare

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10/90 Rule

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Google Analytics?

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Installing Google Analytics For more Info: doteduguru.com/hew/gabasics

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Installing Google Analytics For more Info: doteduguru.com/hew/codecheck SiteScan http ://www.sitescanga.com/ WASP http://wasp.immeria.net/

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Data Overload? <ul><li>Segment </li></ul><ul><li>Filter </li></ul>

24.
Google Analytics Profile <ul><li>Up to 100 Profiles </li></ul><ul><li>with www or without </li></ul><ul><li>Setup Default page </li></ul><ul><li>Exclude URL Query </li></ul><ul><li>Setup Site Search </li></ul>

25.
Google Analytics Profile For more Info: doteduguru.com/hew/gabasics

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Standardizing Data What’s wrong with this picture?

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Standardizing Data For more Info: doteduguru.com/hew/filters

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Standardizing Data For more Info on URL Canonicalization: doteduguru.com/hew/www www.wofford.edu or wofford.edu

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Filter Because you don’t always want everything

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Sub-domain Traffic Filter For more Info: doteduguru.com/hew/filters

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Including All Domains Traffic Filter For more Info: doteduguru.com/hew/filters

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Exclude IP Traffic Filter For more Info: doteduguru.com/hew/filters

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Directory Filter For more Info: doteduguru.com/hew/filters

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Country Filter For more Info: doteduguru.com/hew/filters

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Full Referral URL Filter For more Info: doteduguru.com/hew/filters

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Tracking and Tagging

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Destination URL Tagging For more Info: doteduguru.com/hew/urlbuilder http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=hewd&utm_medium=presentation&utm_campaign=conference

38.
Tracking Links For more Info: doteduguru.com/hew/tagging

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Tagging Audience Segments For more Info: doteduguru.com/hew/tagging

40.
Reports

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Site Search Report For more Info: doteduguru.com/hew/sitesearch

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Keyword Report

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Content by Title Report

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Referring Sites Report

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404 Error Page Report For more Info: doteduguru.com/hew/404

47.
Wait… There’s more

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Offline Campaigns For more Info: doteduguru.com/hew/redirects

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For more Info: doteduguru.com/hew/emailstats

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For more Info: doteduguru.com/hew/email

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Blogs For more Info: doteduguru.com/hew/blogs

53.
RSS Statistics

54.
ShareThis Tracking

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Social Media For more Info: doteduguru.com/hew/socialmediaintro doteduguru.com/hew/socialmediaresearch doteduguru.com/hew/socialmediamarketing

58.
Monitor Social Media Growth For more Info: doteduguru.com/hew/facebook

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Monitor Social Media Growth For more Info: doteduguru.com/hew/linkedin

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Video Analytics

61.
Web Analytics Rule #1 “Always Be Testing” #1

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Web Analytics Rule #2 “Don’t get caught up in the numbers. Look at the TRENDS” #2

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Web Analytics Rule #3 “Setup a reporting schedule and track key metrics” #3

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Web Analytics Rule #4 “Set Goals” #4

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Setting Goals <ul><li>X campus visits scheduled a month </li></ul><ul><li>X number of viewbooks downloaded a month </li></ul><ul><li>Lower bounce rate on specific landing page X % over next month </li></ul><ul><li>Get donor email campaign to generate X amount over next month </li></ul><ul><li>Increase our video exposure X % for next month </li></ul><ul><li>Promote and increase presence on a social network by X% </li></ul>

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Kyle James [email_address] doteduguru.com Questions ?