Home Page Analysis
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by Jaime Christine Perez November 29, 2011 Introduction to Web Interface and Usability Full Sail University
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Home Page Analysis
- 1. Pizza Websites Home Page Analysis by Jaime Christine Perez Introduction to Web Interface and Usability November 29, 2011
- 2. VS
- 3. Similarities
- 5. under the fold Dominos vs. Papa Johns
- 6. Differences ✦ Papa Johns is a little too busy looking ✦ Dominos needs more deals
- 7. Dominos Pizza http://dominos.com
- 8. Strengths ✦ Clear and simple call to action ✦ Clean and simple look ✦ Important stuff above the fold
- 9. Weaknesses ✦ What does this have to do with Domino’s? ✦ Couldn’t they put an offer here, and this on under the fold?
- 10. Opportunities ✦ Up Sell
- 11. Improvements ✦ Add a deal in place of the donation side bar widget ✦ Order Now Button for any day specials ✦ Place Links to the legal stuff instead ✦ Add Social Media Buttons
- 12. How will this help? ✦ Sell more pizza ✦ Get more online orders ✦ Cleaner look ✦ More Fans and Followers
- 13. Risk ✦ More people will place orders ✦ More people will follow Papa Johns ✦ Need more employees ✦ Need more product inventory
- 15. Strengths ✦ Consumer Interaction ✦ Several Calls to Action
- 16. Weaknesses ✦ The top level navigation ✦ The top level should be bar should be under the links to social media. header. ✦ Slider with deals and ✦ Footer notes should be promotions should be links to the disclosures above the fold. and terms of use.
- 17. Opportunities ✦ Target new consumers ✦ Build Loyal Consumers ✦ Up sell products ✦ Repeat Business
- 18. Improvements ✦ The top level should be ✦ The top level navigation links to social media. bar should be under the header. ✦ Slider with deals and promotions should be ✦ Footer notes should be above the fold. links to the disclosures and terms of use.
- 19. How will this help? ✦ Simplify Choices ✦ Cleaner look ✦ Clear Direction
- 20. Risk ✦ More people will place orders ✦ More people will follow Papa Johns ✦ Need more employees ✦ Need more product inventory
- 21. Conclusion Both need to make changes
- 22. References ✦ Dominos. (2011). Retrieved November 29, 2011, from http://dominos.com ✦ Papa Johns. (2011). Retrieved November 29, 2011, from http://papajohns.com
Editor's Notes
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