4. Definition
Public Relation
Public : Public is a group of similar individuals, an
assortment of persons having the same interests,
problems, circumstances and goals.
Relation : Relations means to establish a mutual
understanding arising out of the similar goals and
circumstances.
5. Edward bernays “define as public relation is
management function which tabulates public attitudes
,defines the policies ,procedure and interest of an
organization followed by executing a program of action
to earn public understanding and acceptance “
public relation society of America “define as public
relation is philosophy and function of management
expressed in policies and practices which serve the public
to secure its understanding and goodwill “
6. Introduction
Super-net
Super-net is a high speed wireless internet portable
device. It is used in laptop, desktop, mobile-phones,
tablets.
This wireless technology is based on CDMA , so it is
usable in any are of world. It gives speed upto 7.2 mbps
(maximum) and also a speed up to 3.2 mbps
(minimum).
8. A pr is a representative of organization towards its customers. Public
relations (PR) is the practice of managing the flow of information between an
individual or an organization and the public.
Public relations may include an organization or individualgaining exposure to
their audiences using topics of public interest and news items that do not require
direct payment.
The aim of public relations by a company often is to persuade the public,
investors, partners, employees, and other stakeholders to maintain a certain point
of view about it, its leadership, products, or of political decisions.
9. Brand ambassador is A marketing
term for A person employed by
A company to promote its products or
services within the activity known
as branding . The brand ambassador is
meant to embody the corporate image in
appearance, demeanor, values and ethics.
Brand ambassador : Ayushman
khurana
10. We select Ayushman Khurana as our brand ambassador
because of following qualities in him.
Popularity
Age
Personality
Communication skills
Appearance
Personal record
11. PR as a brand ambassador
Do's for Brand ambassador Don'ts for Brand ambassador
Loyalty
Promotion
Public image
Interaction with media
Positive about product
Confidence
Assertive
Don'ts aggressive
Bad mouth your competitors
inappropriate language
