Role of PR As Brand Ambassador

1,792 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,792
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
25
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Role of PR As Brand Ambassador

  1. 1. Definition Introduction Role of PR Promotion strategy Example Reference
  2. 2. Definition  Public Relation Public : Public is a group of similar individuals, an assortment of persons having the same interests, problems, circumstances and goals. Relation : Relations means to establish a mutual understanding arising out of the similar goals and circumstances.
  3. 3.  Edward bernays “define as public relation is management function which tabulates public attitudes ,defines the policies ,procedure and interest of an organization followed by executing a program of action to earn public understanding and acceptance “  public relation society of America “define as public relation is philosophy and function of management expressed in policies and practices which serve the public to secure its understanding and goodwill “
  4. 4. Introduction Super-net Super-net is a high speed wireless internet portable device. It is used in laptop, desktop, mobile-phones, tablets. This wireless technology is based on CDMA , so it is usable in any are of world. It gives speed upto 7.2 mbps (maximum) and also a speed up to 3.2 mbps (minimum).
  5. 5. Super Net
  6. 6. A pr is a representative of organization towards its customers. Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations may include an organization or individualgaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions.
  7. 7. Brand ambassador is A marketing term for A person employed by A company to promote its products or services within the activity known as branding . The brand ambassador is meant to embody the corporate image in appearance, demeanor, values and ethics. Brand ambassador : Ayushman khurana
  8. 8. We select Ayushman Khurana as our brand ambassador because of following qualities in him. Popularity Age Personality Communication skills Appearance Personal record
  9. 9. PR as a brand ambassador Do's for Brand ambassador Don'ts for Brand ambassador  Loyalty  Promotion  Public image  Interaction with media  Positive about product  Confidence  Assertive  Don'ts aggressive  Bad mouth your competitors  inappropriate language
  10. 10. PROMOTION STRATERGY
  11. 11. Public relation management ( Geetha Narayan) Wikipedia Newspapers Google : images Television

×