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Eighty percent of companies think their brands have superior experiences. Unfortunately, only eight percent of their customers agree. ...
Eighty percent of companies think their brands have superior experiences. Unfortunately, only eight percent of their customers agree.
It’s time for brands to tackle the experience gap – the gap between how consumers want to experience brands, and what brands are actually doing.
It’s not just a marketing imperative; it’s a business imperative. That’s why we’re proud to share our latest research looking at what drives the best brand experiences around the world.
Best Experience Brands includes
• Insights from a study of 4,000 consumers in the US, UK, Australia and China
• Consumer stories of good and bad experiences, with particular focus on retail, automotive and insurance
• The 5 principles of great brand experiences