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Best Experience Brands

by on May 07, 2013

  • 21,335 views

Eighty percent of companies think their brands have superior experiences. Unfortunately, only eight percent of their customers agree. ...

Eighty percent of companies think their brands have superior experiences. Unfortunately, only eight percent of their customers agree.

It’s time for brands to tackle the experience gap – the gap between how consumers want to experience brands, and what brands are actually doing.

It’s not just a marketing imperative; it’s a business imperative. That’s why we’re proud to share our latest research looking at what drives the best brand experiences around the world.

Best Experience Brands includes
• Insights from a study of 4,000 consumers in the US, UK, Australia and China
• Consumer stories of good and bad experiences, with particular focus on retail, automotive and insurance
• The 5 principles of great brand experiences

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http://thecuriousbrain.com 6284
http://customer-experience.dk 1143
http://myjack.jackmorton.com 558
http://arquiteturadeinformacao.com 417
https://twitter.com 23
http://www.linkedin.com 16
http://staging.nanoogo.com 10
http://localhost 9
http://pinterest.com 9
https://www.rebelmouse.com 7
http://www.pinterest.com 6
http://flavors.me 3
http://www.365dailyjournal.com 3
http://www.newsblur.com 3
https://www.facebook.com 3
http://lamonchayelnegro.blogspot.com 3
http://advertiiizingo.collected.info 3
http://seitvertreib.de 2
http://betastudent.collected.info 2
http://brandhousecustomerexperience.wordpress.com 2
http://newsblur.com 2
https://www.linkedin.com 2
http://rockmelt.com 1
http://artdesignlifeandawsomness.collected.info 1
http://feeds.feedburner.com 1
https://m.facebook.com&_=1368039232939 HTTP 1
http://translate.googleusercontent.com 1
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14 of 4 previous next Post a comment

  • jeniferlove jeniferlove Hi Dear, my name is Janifer Andrew, How are you today? i hope all is well with you,please I will be very happy if you can write me in my email ( jeniferandrew44@yahoo.co.uk ) so that i can send you my pictures and you no more about me Yours new friend Jenifer 2 hours ago
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  • EleanorBelfrage Eleanor Belfrage Treasure trove of topical on-line slides from film to China to changes in training in the office - consumer marketing and e-commerce delivered in a glamorous accessible way 5 months ago
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  • adamrpaul16 Adam Paul, Director of Sales at ExpoTV Interesting research which confirms the fact that people want good products and good customer service (both during shopping and after.) I know I'm not seeing all of the data here, but where does it make the leap to the Principles on page 9 that people want to participate, share and be part of a community? Seems like all of the data points to what people want to get from a brand, and not what they want to give. It feels like the idea of brand experience (experience with products and services) is being combined with experiential marketing (participatory in nature) - they are not one and the same and the report would have been stronger if it highlighted the differences and where brands should focus, as opposed to blurring the line. 11 months ago
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  • mixalis1 Michael Paredrakos, Strategic Planner at http://thecuriousbrain.com/ great stuff shared at http://thecuriousbrain.com/ well done 11 months ago
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