Eighty percent of companies think their brands have superior experiences. Unfortunately, only eight percent of their customers agree.
It’s time for brands to tackle the experience gap – the gap between how consumers want to experience brands, and what brands are actually doing.
It’s not just a marketing imperative; it’s a business imperative. That’s why we’re proud to share our latest research looking at what drives the best brand experiences around the world.
Best Experience Brands includes
• Insights from a study of 4,000 consumers in the US, UK, Australia and China
• Consumer stories of good and bad experiences, with particular focus on retail, automotive and insurance
• The 5 principles of great brand experiences