IWMW and the birth of a Content Strategist

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  • 1. Goodmorning!
  • 2. IWMW and the birth of a Content Strategist IWMW2013 @richprowse RichardProwse#iwmw13 #p11
  • 3. Universities
  • 4. Home of world leading research
  • 5. First years rites of passage
  • 6. But, websites feel like ‘brochureware’
  • 7. Frustrating isn’t it?
  • 8. Advocate for content
  • 9. Against evil developers
  • 10. Only kidding!
  • 11. Solving the mystery of content
  • 12. Engage audiences in a meaningful way
  • 13. So we can Create Once Publish Everywhere
  • 14. Fixing content is HARD
  • 15. .. however, If we all work together
  • 16. ...we can create something amazing
  • 17. We are all rockstars
  • 18. Thank you
  • 19. Suggested reading
  • 20. @richprowse
  • 21. Richard Prowse Richard is a Content Strategist and Co-Founder of Bath's first content strategy meetup - Passionate about brand, content, information architecture and user experience. A graduate of the University of Leicester, in 2011 he joined the University of Bath as Web Content Manager, responsible for bath.ac.uk and is currently Acting Head of Digital. With a proven track record in project management, Richard believes in inspiring individuals to achieve their potential by creating a positive working environment. Richard also regularly speaks at Higher Education conferences. Twitter http://www.twitter.com/richprowse LinkedIn https://www.linkedin.com/in/richprowse BathCSMeetup on Facebook https://www.facebook.com/BathCSMeetup Google+ http://goo.gl/kXcgU Email r.w.prowse@bath.ac.uk