IWMW and the birth of a Content Strategist
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IWMW and the birth of a Content Strategist

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IWMW and the birth of a Content Strategist IWMW and the birth of a Content Strategist Presentation Transcript

  • Goodmorning!
  • IWMW and the birth of a Content Strategist IWMW2013 @richprowse RichardProwse#iwmw13 #p11
  • Universities
  • Home of world leading research
  • First years rites of passage
  • But, websites feel like ‘brochureware’
  • Frustrating isn’t it?
  • Advocate for content
  • Against evil developers
  • Only kidding!
  • Solving the mystery of content
  • Engage audiences in a meaningful way
  • So we can Create Once Publish Everywhere
  • Fixing content is HARD
  • .. however, If we all work together
  • ...we can create something amazing
  • We are all rockstars
  • Thank you
  • Suggested reading
  • @richprowse
  • Richard Prowse Richard is a Content Strategist and Co-Founder of Bath's first content strategy meetup - Passionate about brand, content, information architecture and user experience. A graduate of the University of Leicester, in 2011 he joined the University of Bath as Web Content Manager, responsible for bath.ac.uk and is currently Acting Head of Digital. With a proven track record in project management, Richard believes in inspiring individuals to achieve their potential by creating a positive working environment. Richard also regularly speaks at Higher Education conferences. Twitter http://www.twitter.com/richprowse LinkedIn https://www.linkedin.com/in/richprowse BathCSMeetup on Facebook https://www.facebook.com/BathCSMeetup Google+ http://goo.gl/kXcgU Email r.w.prowse@bath.ac.uk