Ranjit Sidhu
@rssidhu
ranjit@sidspace.info
www.sidspace.info
Thursday, 27 June 13
Thursday, 27 June 13
9am, 16th August, 2012:
"What the fcuk just
happened then?"
Thursday, 27 June 13
9am, 16th August, 2012:
"What the fcuk just
happened then?"
And other stories....
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
16th of August 2012
CHANGED
EVERYTHING
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
£9,000
Thursday, 27 June 13
£8,500,000
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
£22.12
Thursday, 27 June 13
25,000
Thursday, 27 June 13
17
Thursday, 27 June 13
Thursday, 27 June 13
Was there a warning?
Thursday, 27 June 13
2012 APPLICATIONS BY SUBJECT
Subject Group Difference
Thursday, 27 June 13
2012 APPLICATIONS BY SUBJECT
-7.0TOTAL
Subject Group Difference
Thursday, 27 June 13
Subjects allied to Medicine
Physical Sciences
Engineering
Vet Sci,Ag & related
Mathematical & Comp Sci
Medicine & Dentistr...
Subjects allied to Medicine
Physical Sciences
Engineering
Vet Sci,Ag & related
Mathematical & Comp Sci
Medicine & Dentistr...
2013 APPLICATIONS BY SUBJECT
Subject Group Difference
Thursday, 27 June 13
2013 APPLICATIONS BY SUBJECT
3.50%
Subject Group Difference
TOTAL
Thursday, 27 June 13
Computer Sciences
Engineering
Vet Sci,Ag & related !
General, other combined & unknown !
Biological Sciences !
Physical Sc...
Computer Sciences
Engineering
Vet Sci,Ag & related !
General, other combined & unknown !
Biological Sciences !
Physical Sc...
Residences and catering operations (including
conferences)
1652345
31.9%
Thursday, 27 June 13
Residences and catering operations (including
conferences)
1652345
31.9%
Thursday, 27 June 13
Residences and catering operations (including
conferences)
1652345
31.9%
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Is this the death of the
unified University
Sector?
Thursday, 27 June 13
Total UK 27922316
Total England 23296892
Total Scotland 2842412
The University of Cambridge 1322128
Total Wales 1275339
Th...
Yes:Total UK 27922316
Total England 23296892
Total Scotland 2842412
The University of Cambridge 1322128
Total Wales 127533...
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
2013 UNIVERSITY
Thursday, 27 June 13
2013 UNIVERSITY
Aiming for World Brand Recognition
The Fear
Thursday, 27 June 13
2013 UNIVERSITY
Aiming for World Brand Recognition
The Fear
Top 10
Thursday, 27 June 13
2013 UNIVERSITY
£s
-£s
Aiming for World Brand Recognition
The Fear
Top 10
Thursday, 27 June 13
2013 UNIVERSITY
£s
-£s
Aiming for World Brand Recognition
The Fear
Top 10
Russell
Group
(equval)
Thursday, 27 June 13
2013 UNIVERSITY
£s
-£s
Aiming for World Brand Recognition
The Fear
Top 10
-£s
£s
Russell
Group
(equval)
Thursday, 27 June ...
2013 UNIVERSITY
£s
-£s
Aiming for World Brand Recognition
The Fear
Top 10
-£s
£s
Russell
Group
(equval)
Aspiring
Uni’s
Thu...
2013 UNIVERSITY
£s
-£s
Aiming for World Brand Recognition
The Fear
Top 10
-£s -£s
£s £s
Russell
Group
(equval)
Aspiring
Un...
Thursday, 27 June 13
In such a comparative market:
Intelligent
Targeted
Show value.
Thursday, 27 June 13
621
Thursday, 27 June 13
Thursday, 27 June 13
Overview - Sources
1. Google Analytics
2. Mediahawk
3. Facebook/Google Adwords
4. Telephone records
5. External data feeds...
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
•Mobile Ads 150%
conversion
•Targeted display Ads
•Best Ads:
Thursday, 27 June 13
•Mobile Ads 150%
conversion
•Targeted display Ads
•Best Ads:
Thursday, 27 June 13
Thursday, 27 June 13
Can we make data a integral element to
the success?
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
If you didn’t do anything
meaningful with the small
data you had, why will
you do anything with the
big data?
Thursday, 27...
Thursday, 27 June 13
Big Data+
Big Project=
Big Waste of Money
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
in 175 days got 171,186 unique visitors
Each visitor cost (estimated £2million to set up)
£5 per visitor
Thursday, 27 June...
Thursday, 27 June 13
Thursday, 27 June 13
Thursday, 27 June 13
Less then 1 (yes 1)
visitor per university per
day is clicking the
UniStats widget
Thursday, 27 June 13
Data can never alone be
the answer.
Thursday, 27 June 13
Big data is the fast food
of analysis?
Thursday, 27 June 13
Big data is the fast food
of analysis?
Thursday, 27 June 13
Databases are pi$$ easy,
figuring out what is useful is
hard:
You can’t outsource thinking.g
Thursday, 27 June 13
Thursday, 27 June 13
What’s a mook?
Thursday, 27 June 13
FREE DESTROYS
DIVERSITY
Thursday, 27 June 13
Solutionism sucks
Evgeny Morozov
Thursday, 27 June 13
“IF we still live a
capitalist society where
arts make a living- better
farer pricing models?”
Thursday, 27 June 13
“FREE’s pricing model is
unfair and benefits the
rich”
Thursday, 27 June 13
“Early adopters have a
responsibility”
Thursday, 27 June 13
Intelligent
Targeted
Show value.
Thursday, 27 June 13
Ranjit Sidhu
@rssidhu
ranjit@sidspace.info
www.sidspace.info
Thursday, 27 June 13
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9am, 16th August, 2012: 'What the fcuk just happened then?'

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9am, 16th August, 2012: 'What the fcuk just happened then?'

  1. 1. Ranjit Sidhu @rssidhu ranjit@sidspace.info www.sidspace.info Thursday, 27 June 13
  2. 2. Thursday, 27 June 13
  3. 3. 9am, 16th August, 2012: "What the fcuk just happened then?" Thursday, 27 June 13
  4. 4. 9am, 16th August, 2012: "What the fcuk just happened then?" And other stories.... Thursday, 27 June 13
  5. 5. Thursday, 27 June 13
  6. 6. Thursday, 27 June 13
  7. 7. Thursday, 27 June 13
  8. 8. Thursday, 27 June 13
  9. 9. Thursday, 27 June 13
  10. 10. Thursday, 27 June 13
  11. 11. 16th of August 2012 CHANGED EVERYTHING Thursday, 27 June 13
  12. 12. Thursday, 27 June 13
  13. 13. Thursday, 27 June 13
  14. 14. Thursday, 27 June 13
  15. 15. Thursday, 27 June 13
  16. 16. £9,000 Thursday, 27 June 13
  17. 17. £8,500,000 Thursday, 27 June 13
  18. 18. Thursday, 27 June 13
  19. 19. Thursday, 27 June 13
  20. 20. Thursday, 27 June 13
  21. 21. Thursday, 27 June 13
  22. 22. Thursday, 27 June 13
  23. 23. £22.12 Thursday, 27 June 13
  24. 24. 25,000 Thursday, 27 June 13
  25. 25. 17 Thursday, 27 June 13
  26. 26. Thursday, 27 June 13
  27. 27. Was there a warning? Thursday, 27 June 13
  28. 28. 2012 APPLICATIONS BY SUBJECT Subject Group Difference Thursday, 27 June 13
  29. 29. 2012 APPLICATIONS BY SUBJECT -7.0TOTAL Subject Group Difference Thursday, 27 June 13
  30. 30. Subjects allied to Medicine Physical Sciences Engineering Vet Sci,Ag & related Mathematical & Comp Sci Medicine & Dentistry Law Biological Sciences Business & Admin studies Computer Sciences Education 2012 APPLICATIONS BY SUBJECT -7.0TOTAL 2.1 -0.6 -1.3 -2.4 -2.8 -3.1 -3.8 -4.4 -5.7 -6.4 -6.9 Subject Group Difference Thursday, 27 June 13
  31. 31. Subjects allied to Medicine Physical Sciences Engineering Vet Sci,Ag & related Mathematical & Comp Sci Medicine & Dentistry Law Biological Sciences Business & Admin studies Computer Sciences Education 2012 APPLICATIONS BY SUBJECT -7.0TOTAL Hist & Philosophical studies Linguistics, Classics & related Combined sciences European Langs, Lit & related Combined social sciences Social Studies Social sciences combined with arts Mass Comms and Documentation Combined arts Architecture,Build & Plan Creative Arts & Design Sciences combined with social sciences/arts Technologies Non-European Langs and related 2.1 -0.6 -1.3 -2.4 -2.8 -3.1 -3.8 -4.4 -5.7 -6.4 -6.9 -7.3 -8.4 -9.2 -11.2 -11.8 -12.1 -14.1 -14.6 -16.1 -16.3 -16.3 -17.7 -17.8 -21.5 Subject Group Difference Thursday, 27 June 13
  32. 32. 2013 APPLICATIONS BY SUBJECT Subject Group Difference Thursday, 27 June 13
  33. 33. 2013 APPLICATIONS BY SUBJECT 3.50% Subject Group Difference TOTAL Thursday, 27 June 13
  34. 34. Computer Sciences Engineering Vet Sci,Ag & related ! General, other combined & unknown ! Biological Sciences ! Physical Sciences ! Mass Comms and Documentation ! Subjects allied to Medicine ! Law ! Combined sciences ! Mathematical Sciences ! 2013 APPLICATIONS BY SUBJECT 3.50% Subject Group Difference TOTAL 12.30% 8.40% 7.70% 7.10% 6.90% 6.60% 6.40% 5.30% 5.30% 4.30% 3.60% Thursday, 27 June 13
  35. 35. Computer Sciences Engineering Vet Sci,Ag & related ! General, other combined & unknown ! Biological Sciences ! Physical Sciences ! Mass Comms and Documentation ! Subjects allied to Medicine ! Law ! Combined sciences ! Mathematical Sciences ! 2013 APPLICATIONS BY SUBJECT 3.50% Subject Group Difference TOTAL Business & Admin studies ! Creative Arts & Design ! Hist & Philosophical studies ! Social Studies Medicine & Dentistry ! Technologies ! Linguistics, Classics & related ! Combined social sciences ! Architecture,Build & Plan ! Combined arts ! Social sciences combined with arts ! Education ! Sciences combined with social sciences or arts ! European Langs, Lit & related ! Non-European Langs, Lit and related 12.30% 8.40% 7.70% 7.10% 6.90% 6.60% 6.40% 5.30% 5.30% 4.30% 3.60% 3.20% 2.40% 2.30% 2.10% 2% 0% -0.20% -0.30% -2.20% -2.60% -2.60% -2.90% -4.50% -6.10% -6.70% Thursday, 27 June 13
  36. 36. Residences and catering operations (including conferences) 1652345 31.9% Thursday, 27 June 13
  37. 37. Residences and catering operations (including conferences) 1652345 31.9% Thursday, 27 June 13
  38. 38. Residences and catering operations (including conferences) 1652345 31.9% Thursday, 27 June 13
  39. 39. Thursday, 27 June 13
  40. 40. Thursday, 27 June 13
  41. 41. Is this the death of the unified University Sector? Thursday, 27 June 13
  42. 42. Total UK 27922316 Total England 23296892 Total Scotland 2842412 The University of Cambridge 1322128 Total Wales 1275339 The University of Oxford 1016161 University College London(#2)(#4)(#8) 871210 Thursday, 27 June 13
  43. 43. Yes:Total UK 27922316 Total England 23296892 Total Scotland 2842412 The University of Cambridge 1322128 Total Wales 1275339 The University of Oxford 1016161 University College London(#2)(#4)(#8) 871210 Thursday, 27 June 13
  44. 44. Thursday, 27 June 13
  45. 45. Thursday, 27 June 13
  46. 46. Thursday, 27 June 13
  47. 47. Thursday, 27 June 13
  48. 48. Thursday, 27 June 13
  49. 49. 2013 UNIVERSITY Thursday, 27 June 13
  50. 50. 2013 UNIVERSITY Aiming for World Brand Recognition The Fear Thursday, 27 June 13
  51. 51. 2013 UNIVERSITY Aiming for World Brand Recognition The Fear Top 10 Thursday, 27 June 13
  52. 52. 2013 UNIVERSITY £s -£s Aiming for World Brand Recognition The Fear Top 10 Thursday, 27 June 13
  53. 53. 2013 UNIVERSITY £s -£s Aiming for World Brand Recognition The Fear Top 10 Russell Group (equval) Thursday, 27 June 13
  54. 54. 2013 UNIVERSITY £s -£s Aiming for World Brand Recognition The Fear Top 10 -£s £s Russell Group (equval) Thursday, 27 June 13
  55. 55. 2013 UNIVERSITY £s -£s Aiming for World Brand Recognition The Fear Top 10 -£s £s Russell Group (equval) Aspiring Uni’s Thursday, 27 June 13
  56. 56. 2013 UNIVERSITY £s -£s Aiming for World Brand Recognition The Fear Top 10 -£s -£s £s £s Russell Group (equval) Aspiring Uni’s Thursday, 27 June 13
  57. 57. Thursday, 27 June 13
  58. 58. In such a comparative market: Intelligent Targeted Show value. Thursday, 27 June 13
  59. 59. 621 Thursday, 27 June 13
  60. 60. Thursday, 27 June 13
  61. 61. Overview - Sources 1. Google Analytics 2. Mediahawk 3. Facebook/Google Adwords 4. Telephone records 5. External data feeds 6. UCAS/HESA data to help targeting. Thursday, 27 June 13
  62. 62. Thursday, 27 June 13
  63. 63. Thursday, 27 June 13
  64. 64. Thursday, 27 June 13
  65. 65. Thursday, 27 June 13
  66. 66. Thursday, 27 June 13
  67. 67. Thursday, 27 June 13
  68. 68. Thursday, 27 June 13
  69. 69. •Mobile Ads 150% conversion •Targeted display Ads •Best Ads: Thursday, 27 June 13
  70. 70. •Mobile Ads 150% conversion •Targeted display Ads •Best Ads: Thursday, 27 June 13
  71. 71. Thursday, 27 June 13
  72. 72. Can we make data a integral element to the success? Thursday, 27 June 13
  73. 73. Thursday, 27 June 13
  74. 74. Thursday, 27 June 13
  75. 75. Thursday, 27 June 13
  76. 76. Thursday, 27 June 13
  77. 77. Thursday, 27 June 13
  78. 78. Thursday, 27 June 13
  79. 79. If you didn’t do anything meaningful with the small data you had, why will you do anything with the big data? Thursday, 27 June 13
  80. 80. Thursday, 27 June 13
  81. 81. Big Data+ Big Project= Big Waste of Money Thursday, 27 June 13
  82. 82. Thursday, 27 June 13
  83. 83. Thursday, 27 June 13
  84. 84. Thursday, 27 June 13
  85. 85. Thursday, 27 June 13
  86. 86. Thursday, 27 June 13
  87. 87. in 175 days got 171,186 unique visitors Each visitor cost (estimated £2million to set up) £5 per visitor Thursday, 27 June 13
  88. 88. Thursday, 27 June 13
  89. 89. Thursday, 27 June 13
  90. 90. Thursday, 27 June 13
  91. 91. Less then 1 (yes 1) visitor per university per day is clicking the UniStats widget Thursday, 27 June 13
  92. 92. Data can never alone be the answer. Thursday, 27 June 13
  93. 93. Big data is the fast food of analysis? Thursday, 27 June 13
  94. 94. Big data is the fast food of analysis? Thursday, 27 June 13
  95. 95. Databases are pi$$ easy, figuring out what is useful is hard: You can’t outsource thinking.g Thursday, 27 June 13
  96. 96. Thursday, 27 June 13
  97. 97. What’s a mook? Thursday, 27 June 13
  98. 98. FREE DESTROYS DIVERSITY Thursday, 27 June 13
  99. 99. Solutionism sucks Evgeny Morozov Thursday, 27 June 13
  100. 100. “IF we still live a capitalist society where arts make a living- better farer pricing models?” Thursday, 27 June 13
  101. 101. “FREE’s pricing model is unfair and benefits the rich” Thursday, 27 June 13
  102. 102. “Early adopters have a responsibility” Thursday, 27 June 13
  103. 103. Intelligent Targeted Show value. Thursday, 27 June 13
  104. 104. Ranjit Sidhu @rssidhu ranjit@sidspace.info www.sidspace.info Thursday, 27 June 13
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