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9am, 16th August, 2012: 'What the fcuk just happened then?'

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    9am, 16th August, 2012: 'What the fcuk just happened then?' 9am, 16th August, 2012: 'What the fcuk just happened then?' Presentation Transcript

    • Ranjit Sidhu @rssidhu ranjit@sidspace.info www.sidspace.info Thursday, 27 June 13
    • Thursday, 27 June 13
    • 9am, 16th August, 2012: "What the fcuk just happened then?" Thursday, 27 June 13
    • 9am, 16th August, 2012: "What the fcuk just happened then?" And other stories.... Thursday, 27 June 13
    • Thursday, 27 June 13
    • Thursday, 27 June 13
    • Thursday, 27 June 13
    • Thursday, 27 June 13
    • Thursday, 27 June 13
    • Thursday, 27 June 13
    • 16th of August 2012 CHANGED EVERYTHING Thursday, 27 June 13
    • Thursday, 27 June 13
    • Thursday, 27 June 13
    • Thursday, 27 June 13
    • Thursday, 27 June 13
    • £9,000 Thursday, 27 June 13
    • £8,500,000 Thursday, 27 June 13
    • Thursday, 27 June 13
    • Thursday, 27 June 13
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    • Thursday, 27 June 13
    • Thursday, 27 June 13
    • £22.12 Thursday, 27 June 13
    • 25,000 Thursday, 27 June 13
    • 17 Thursday, 27 June 13
    • Thursday, 27 June 13
    • Was there a warning? Thursday, 27 June 13
    • 2012 APPLICATIONS BY SUBJECT Subject Group Difference Thursday, 27 June 13
    • 2012 APPLICATIONS BY SUBJECT -7.0TOTAL Subject Group Difference Thursday, 27 June 13
    • Subjects allied to Medicine Physical Sciences Engineering Vet Sci,Ag & related Mathematical & Comp Sci Medicine & Dentistry Law Biological Sciences Business & Admin studies Computer Sciences Education 2012 APPLICATIONS BY SUBJECT -7.0TOTAL 2.1 -0.6 -1.3 -2.4 -2.8 -3.1 -3.8 -4.4 -5.7 -6.4 -6.9 Subject Group Difference Thursday, 27 June 13
    • Subjects allied to Medicine Physical Sciences Engineering Vet Sci,Ag & related Mathematical & Comp Sci Medicine & Dentistry Law Biological Sciences Business & Admin studies Computer Sciences Education 2012 APPLICATIONS BY SUBJECT -7.0TOTAL Hist & Philosophical studies Linguistics, Classics & related Combined sciences European Langs, Lit & related Combined social sciences Social Studies Social sciences combined with arts Mass Comms and Documentation Combined arts Architecture,Build & Plan Creative Arts & Design Sciences combined with social sciences/arts Technologies Non-European Langs and related 2.1 -0.6 -1.3 -2.4 -2.8 -3.1 -3.8 -4.4 -5.7 -6.4 -6.9 -7.3 -8.4 -9.2 -11.2 -11.8 -12.1 -14.1 -14.6 -16.1 -16.3 -16.3 -17.7 -17.8 -21.5 Subject Group Difference Thursday, 27 June 13
    • 2013 APPLICATIONS BY SUBJECT Subject Group Difference Thursday, 27 June 13
    • 2013 APPLICATIONS BY SUBJECT 3.50% Subject Group Difference TOTAL Thursday, 27 June 13
    • Computer Sciences Engineering Vet Sci,Ag & related ! General, other combined & unknown ! Biological Sciences ! Physical Sciences ! Mass Comms and Documentation ! Subjects allied to Medicine ! Law ! Combined sciences ! Mathematical Sciences ! 2013 APPLICATIONS BY SUBJECT 3.50% Subject Group Difference TOTAL 12.30% 8.40% 7.70% 7.10% 6.90% 6.60% 6.40% 5.30% 5.30% 4.30% 3.60% Thursday, 27 June 13
    • Computer Sciences Engineering Vet Sci,Ag & related ! General, other combined & unknown ! Biological Sciences ! Physical Sciences ! Mass Comms and Documentation ! Subjects allied to Medicine ! Law ! Combined sciences ! Mathematical Sciences ! 2013 APPLICATIONS BY SUBJECT 3.50% Subject Group Difference TOTAL Business & Admin studies ! Creative Arts & Design ! Hist & Philosophical studies ! Social Studies Medicine & Dentistry ! Technologies ! Linguistics, Classics & related ! Combined social sciences ! Architecture,Build & Plan ! Combined arts ! Social sciences combined with arts ! Education ! Sciences combined with social sciences or arts ! European Langs, Lit & related ! Non-European Langs, Lit and related 12.30% 8.40% 7.70% 7.10% 6.90% 6.60% 6.40% 5.30% 5.30% 4.30% 3.60% 3.20% 2.40% 2.30% 2.10% 2% 0% -0.20% -0.30% -2.20% -2.60% -2.60% -2.90% -4.50% -6.10% -6.70% Thursday, 27 June 13
    • Residences and catering operations (including conferences) 1652345 31.9% Thursday, 27 June 13
    • Residences and catering operations (including conferences) 1652345 31.9% Thursday, 27 June 13
    • Residences and catering operations (including conferences) 1652345 31.9% Thursday, 27 June 13
    • Thursday, 27 June 13
    • Thursday, 27 June 13
    • Is this the death of the unified University Sector? Thursday, 27 June 13
    • Total UK 27922316 Total England 23296892 Total Scotland 2842412 The University of Cambridge 1322128 Total Wales 1275339 The University of Oxford 1016161 University College London(#2)(#4)(#8) 871210 Thursday, 27 June 13
    • Yes:Total UK 27922316 Total England 23296892 Total Scotland 2842412 The University of Cambridge 1322128 Total Wales 1275339 The University of Oxford 1016161 University College London(#2)(#4)(#8) 871210 Thursday, 27 June 13
    • Thursday, 27 June 13
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    • 2013 UNIVERSITY Thursday, 27 June 13
    • 2013 UNIVERSITY Aiming for World Brand Recognition The Fear Thursday, 27 June 13
    • 2013 UNIVERSITY Aiming for World Brand Recognition The Fear Top 10 Thursday, 27 June 13
    • 2013 UNIVERSITY £s -£s Aiming for World Brand Recognition The Fear Top 10 Thursday, 27 June 13
    • 2013 UNIVERSITY £s -£s Aiming for World Brand Recognition The Fear Top 10 Russell Group (equval) Thursday, 27 June 13
    • 2013 UNIVERSITY £s -£s Aiming for World Brand Recognition The Fear Top 10 -£s £s Russell Group (equval) Thursday, 27 June 13
    • 2013 UNIVERSITY £s -£s Aiming for World Brand Recognition The Fear Top 10 -£s £s Russell Group (equval) Aspiring Uni’s Thursday, 27 June 13
    • 2013 UNIVERSITY £s -£s Aiming for World Brand Recognition The Fear Top 10 -£s -£s £s £s Russell Group (equval) Aspiring Uni’s Thursday, 27 June 13
    • Thursday, 27 June 13
    • In such a comparative market: Intelligent Targeted Show value. Thursday, 27 June 13
    • 621 Thursday, 27 June 13
    • Thursday, 27 June 13
    • Overview - Sources 1. Google Analytics 2. Mediahawk 3. Facebook/Google Adwords 4. Telephone records 5. External data feeds 6. UCAS/HESA data to help targeting. Thursday, 27 June 13
    • Thursday, 27 June 13
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    • •Mobile Ads 150% conversion •Targeted display Ads •Best Ads: Thursday, 27 June 13
    • •Mobile Ads 150% conversion •Targeted display Ads •Best Ads: Thursday, 27 June 13
    • Thursday, 27 June 13
    • Can we make data a integral element to the success? Thursday, 27 June 13
    • Thursday, 27 June 13
    • Thursday, 27 June 13
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    • Thursday, 27 June 13
    • If you didn’t do anything meaningful with the small data you had, why will you do anything with the big data? Thursday, 27 June 13
    • Thursday, 27 June 13
    • Big Data+ Big Project= Big Waste of Money Thursday, 27 June 13
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    • in 175 days got 171,186 unique visitors Each visitor cost (estimated £2million to set up) £5 per visitor Thursday, 27 June 13
    • Thursday, 27 June 13
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    • Less then 1 (yes 1) visitor per university per day is clicking the UniStats widget Thursday, 27 June 13
    • Data can never alone be the answer. Thursday, 27 June 13
    • Big data is the fast food of analysis? Thursday, 27 June 13
    • Big data is the fast food of analysis? Thursday, 27 June 13
    • Databases are pi$$ easy, figuring out what is useful is hard: You can’t outsource thinking.g Thursday, 27 June 13
    • Thursday, 27 June 13
    • What’s a mook? Thursday, 27 June 13
    • FREE DESTROYS DIVERSITY Thursday, 27 June 13
    • Solutionism sucks Evgeny Morozov Thursday, 27 June 13
    • “IF we still live a capitalist society where arts make a living- better farer pricing models?” Thursday, 27 June 13
    • “FREE’s pricing model is unfair and benefits the rich” Thursday, 27 June 13
    • “Early adopters have a responsibility” Thursday, 27 June 13
    • Intelligent Targeted Show value. Thursday, 27 June 13
    • Ranjit Sidhu @rssidhu ranjit@sidspace.info www.sidspace.info Thursday, 27 June 13