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  • 1. Ranjit Sidhu @rssidhu ranjit@sidspace.info www.sidspace.info Thursday, 27 June 13
  • 2. Thursday, 27 June 13
  • 3. 9am, 16th August, 2012: "What the fcuk just happened then?" Thursday, 27 June 13
  • 4. 9am, 16th August, 2012: "What the fcuk just happened then?" And other stories.... Thursday, 27 June 13
  • 5. Thursday, 27 June 13
  • 6. Thursday, 27 June 13
  • 7. Thursday, 27 June 13
  • 8. Thursday, 27 June 13
  • 9. Thursday, 27 June 13
  • 10. Thursday, 27 June 13
  • 11. 16th of August 2012 CHANGED EVERYTHING Thursday, 27 June 13
  • 12. Thursday, 27 June 13
  • 13. Thursday, 27 June 13
  • 14. Thursday, 27 June 13
  • 15. Thursday, 27 June 13
  • 16. £9,000 Thursday, 27 June 13
  • 17. £8,500,000 Thursday, 27 June 13
  • 18. Thursday, 27 June 13
  • 19. Thursday, 27 June 13
  • 20. Thursday, 27 June 13
  • 21. Thursday, 27 June 13
  • 22. Thursday, 27 June 13
  • 23. £22.12 Thursday, 27 June 13
  • 24. 25,000 Thursday, 27 June 13
  • 25. 17 Thursday, 27 June 13
  • 26. Thursday, 27 June 13
  • 27. Was there a warning? Thursday, 27 June 13
  • 28. 2012 APPLICATIONS BY SUBJECT Subject Group Difference Thursday, 27 June 13
  • 29. 2012 APPLICATIONS BY SUBJECT -7.0TOTAL Subject Group Difference Thursday, 27 June 13
  • 30. Subjects allied to Medicine Physical Sciences Engineering Vet Sci,Ag & related Mathematical & Comp Sci Medicine & Dentistry Law Biological Sciences Business & Admin studies Computer Sciences Education 2012 APPLICATIONS BY SUBJECT -7.0TOTAL 2.1 -0.6 -1.3 -2.4 -2.8 -3.1 -3.8 -4.4 -5.7 -6.4 -6.9 Subject Group Difference Thursday, 27 June 13
  • 31. Subjects allied to Medicine Physical Sciences Engineering Vet Sci,Ag & related Mathematical & Comp Sci Medicine & Dentistry Law Biological Sciences Business & Admin studies Computer Sciences Education 2012 APPLICATIONS BY SUBJECT -7.0TOTAL Hist & Philosophical studies Linguistics, Classics & related Combined sciences European Langs, Lit & related Combined social sciences Social Studies Social sciences combined with arts Mass Comms and Documentation Combined arts Architecture,Build & Plan Creative Arts & Design Sciences combined with social sciences/arts Technologies Non-European Langs and related 2.1 -0.6 -1.3 -2.4 -2.8 -3.1 -3.8 -4.4 -5.7 -6.4 -6.9 -7.3 -8.4 -9.2 -11.2 -11.8 -12.1 -14.1 -14.6 -16.1 -16.3 -16.3 -17.7 -17.8 -21.5 Subject Group Difference Thursday, 27 June 13
  • 32. 2013 APPLICATIONS BY SUBJECT Subject Group Difference Thursday, 27 June 13
  • 33. 2013 APPLICATIONS BY SUBJECT 3.50% Subject Group Difference TOTAL Thursday, 27 June 13
  • 34. Computer Sciences Engineering Vet Sci,Ag & related ! General, other combined & unknown ! Biological Sciences ! Physical Sciences ! Mass Comms and Documentation ! Subjects allied to Medicine ! Law ! Combined sciences ! Mathematical Sciences ! 2013 APPLICATIONS BY SUBJECT 3.50% Subject Group Difference TOTAL 12.30% 8.40% 7.70% 7.10% 6.90% 6.60% 6.40% 5.30% 5.30% 4.30% 3.60% Thursday, 27 June 13
  • 35. Computer Sciences Engineering Vet Sci,Ag & related ! General, other combined & unknown ! Biological Sciences ! Physical Sciences ! Mass Comms and Documentation ! Subjects allied to Medicine ! Law ! Combined sciences ! Mathematical Sciences ! 2013 APPLICATIONS BY SUBJECT 3.50% Subject Group Difference TOTAL Business & Admin studies ! Creative Arts & Design ! Hist & Philosophical studies ! Social Studies Medicine & Dentistry ! Technologies ! Linguistics, Classics & related ! Combined social sciences ! Architecture,Build & Plan ! Combined arts ! Social sciences combined with arts ! Education ! Sciences combined with social sciences or arts ! European Langs, Lit & related ! Non-European Langs, Lit and related 12.30% 8.40% 7.70% 7.10% 6.90% 6.60% 6.40% 5.30% 5.30% 4.30% 3.60% 3.20% 2.40% 2.30% 2.10% 2% 0% -0.20% -0.30% -2.20% -2.60% -2.60% -2.90% -4.50% -6.10% -6.70% Thursday, 27 June 13
  • 36. Residences and catering operations (including conferences) 1652345 31.9% Thursday, 27 June 13
  • 37. Residences and catering operations (including conferences) 1652345 31.9% Thursday, 27 June 13
  • 38. Residences and catering operations (including conferences) 1652345 31.9% Thursday, 27 June 13
  • 39. Thursday, 27 June 13
  • 40. Thursday, 27 June 13
  • 41. Is this the death of the unified University Sector? Thursday, 27 June 13
  • 42. Total UK 27922316 Total England 23296892 Total Scotland 2842412 The University of Cambridge 1322128 Total Wales 1275339 The University of Oxford 1016161 University College London(#2)(#4)(#8) 871210 Thursday, 27 June 13
  • 43. Yes:Total UK 27922316 Total England 23296892 Total Scotland 2842412 The University of Cambridge 1322128 Total Wales 1275339 The University of Oxford 1016161 University College London(#2)(#4)(#8) 871210 Thursday, 27 June 13
  • 44. Thursday, 27 June 13
  • 45. Thursday, 27 June 13
  • 46. Thursday, 27 June 13
  • 47. Thursday, 27 June 13
  • 48. Thursday, 27 June 13
  • 49. 2013 UNIVERSITY Thursday, 27 June 13
  • 50. 2013 UNIVERSITY Aiming for World Brand Recognition The Fear Thursday, 27 June 13
  • 51. 2013 UNIVERSITY Aiming for World Brand Recognition The Fear Top 10 Thursday, 27 June 13
  • 52. 2013 UNIVERSITY £s -£s Aiming for World Brand Recognition The Fear Top 10 Thursday, 27 June 13
  • 53. 2013 UNIVERSITY £s -£s Aiming for World Brand Recognition The Fear Top 10 Russell Group (equval) Thursday, 27 June 13
  • 54. 2013 UNIVERSITY £s -£s Aiming for World Brand Recognition The Fear Top 10 -£s £s Russell Group (equval) Thursday, 27 June 13
  • 55. 2013 UNIVERSITY £s -£s Aiming for World Brand Recognition The Fear Top 10 -£s £s Russell Group (equval) Aspiring Uni’s Thursday, 27 June 13
  • 56. 2013 UNIVERSITY £s -£s Aiming for World Brand Recognition The Fear Top 10 -£s -£s £s £s Russell Group (equval) Aspiring Uni’s Thursday, 27 June 13
  • 57. Thursday, 27 June 13
  • 58. In such a comparative market: Intelligent Targeted Show value. Thursday, 27 June 13
  • 59. 621 Thursday, 27 June 13
  • 60. Thursday, 27 June 13
  • 61. Overview - Sources 1. Google Analytics 2. Mediahawk 3. Facebook/Google Adwords 4. Telephone records 5. External data feeds 6. UCAS/HESA data to help targeting. Thursday, 27 June 13
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  • 65. Thursday, 27 June 13
  • 66. Thursday, 27 June 13
  • 67. Thursday, 27 June 13
  • 68. Thursday, 27 June 13
  • 69. •Mobile Ads 150% conversion •Targeted display Ads •Best Ads: Thursday, 27 June 13
  • 70. •Mobile Ads 150% conversion •Targeted display Ads •Best Ads: Thursday, 27 June 13
  • 71. Thursday, 27 June 13
  • 72. Can we make data a integral element to the success? Thursday, 27 June 13
  • 73. Thursday, 27 June 13
  • 74. Thursday, 27 June 13
  • 75. Thursday, 27 June 13
  • 76. Thursday, 27 June 13
  • 77. Thursday, 27 June 13
  • 78. Thursday, 27 June 13
  • 79. If you didn’t do anything meaningful with the small data you had, why will you do anything with the big data? Thursday, 27 June 13
  • 80. Thursday, 27 June 13
  • 81. Big Data+ Big Project= Big Waste of Money Thursday, 27 June 13
  • 82. Thursday, 27 June 13
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  • 86. Thursday, 27 June 13
  • 87. in 175 days got 171,186 unique visitors Each visitor cost (estimated £2million to set up) £5 per visitor Thursday, 27 June 13
  • 88. Thursday, 27 June 13
  • 89. Thursday, 27 June 13
  • 90. Thursday, 27 June 13
  • 91. Less then 1 (yes 1) visitor per university per day is clicking the UniStats widget Thursday, 27 June 13
  • 92. Data can never alone be the answer. Thursday, 27 June 13
  • 93. Big data is the fast food of analysis? Thursday, 27 June 13
  • 94. Big data is the fast food of analysis? Thursday, 27 June 13
  • 95. Databases are pi$$ easy, figuring out what is useful is hard: You can’t outsource thinking.g Thursday, 27 June 13
  • 96. Thursday, 27 June 13
  • 97. What’s a mook? Thursday, 27 June 13
  • 98. FREE DESTROYS DIVERSITY Thursday, 27 June 13
  • 99. Solutionism sucks Evgeny Morozov Thursday, 27 June 13
  • 100. “IF we still live a capitalist society where arts make a living- better farer pricing models?” Thursday, 27 June 13
  • 101. “FREE’s pricing model is unfair and benefits the rich” Thursday, 27 June 13
  • 102. “Early adopters have a responsibility” Thursday, 27 June 13
  • 103. Intelligent Targeted Show value. Thursday, 27 June 13
  • 104. Ranjit Sidhu @rssidhu ranjit@sidspace.info www.sidspace.info Thursday, 27 June 13