The document emphasizes the need for effective presentation techniques, highlighting the importance of using the right tools, speaking in the audience's language, and maintaining creative control. It suggests structuring presentations clearly, utilizing storytelling, and simplifying complex ideas to enhance communication. Additionally, it advises on maintaining a consistent structure, telling a story, and using visuals while keeping content concise.

1. Presenting with
PowerPoint

2. Why?
What?
How?

3. Why?

4. #1
use the right tool

5. Communication has changed.

6. Advertising has changed.

7. Presenting has changed.
Click to edit picture title

8. It’s time for a more appropriate tool

9. #2
speak their language

10. It’s not about you. It’s about him.

11. And also him.

12. #3
keep creative control

14. Unecessary and Irrelevant title
Irrelevant subline
Some More incredibly irrelevant copy thrown in Just for fun.
And then some more. And more. And more. And more. And more. And
AGENCY CLIENT
more. And more.
LOGO LOGO
And more. And more. And more.
And more. And more. And more.

15. #1 USE THE RIGHT TOOL
#2 SPEAK THEIR LANGUAGE
#3 KEEP CREATIVE CONTROL

16. What?

17. #1
A structuring tool

18. Say what you’re going to say.

19. Say it.

20. Then say what you just said.

21. #2
A storytelling tool

22. Think in journeys

24. #3
A simplifying tool

25. • If • To
• An • Explain
• Idea • It
• Needs • Then
• This • It’s
• Many • Probably
• Bullet • Too
• Points • Complicated

26. #1 A STRUCTURING TOOL
#2 A STORYTELLING TOOL
#3 A SIMPLIFYING TOOL

27. How?

28. #1
consistent structure

29. Use a
template

30. Use transitions like breadcrumbs.

32. #2
Tell a story

33. Build
in
stages

34. #3
KEEP IT vIsual

35. Surprising images

36. Arial is not the only type.

37. #4
KEEP IT SHORT

39. #1 CONSISTENT STRUCTURE
#2 TELL A STORY
#3 KEEP IT VISUAL
#4 KEEP IT SHORT

40. Thanks.