More Related Content Similar to Advertising classification (20) Advertising classification2. Types of advertising
• Consumer Advertising
• Advertising to business &
professions
• Non Product advertising
5. Advertising to Business &
Professions
• Trade Advertising
• Industrial Advertising
• Professional Advertising
• Corporate & Institutional
Advertising
9. Classification based on Media
• Newspaper Advertising
• Radio Advertising
• Television Advertising
• Internet Advertising
• OOH Advertising
10. Some more types ….
• Based on Strategy
– Primary Demand Advertising
– Selective Demand
Advertising
• Surrogate Advertising
13. OTHER OBJECTIVES
• Provide information
• To remind public
• Change social attitude
• Induce the public
• Convince customers for direct
purchase
• Encourage Salesmen