SlideShare a Scribd company logo
1 of 3
soundcentralfestival.com
Bell, MA, Agatstein , W, Brewster, R, Madden, N,
Santibanez, MP, Sharifi, H, Mayzelle, M, Keith, JD,
Peach-Fine, E, Schweiger, J 2013
afghanag.ucdavis.edu ; ip.ucdavis.edu
(Photo Heidi Carrubba 2011)
Who are they?
What do they need
and want?
What is practical and
relevant to meet the
needs?
What do people need
to know to make the
change?
How can the message
be best packaged and
delivered?
How can each step be
improved?
(Photo Heidi Carrubba 2011) Bell et al., 2013
Practical
Demand-driven
Clear benefit (markets)
Easily tested
Engage farmers
Photo – Biobuzz.net
Bell et al., 2013. UC Davis
Credible message and messenger

More Related Content

More from UC Davis

Scientific Writing in Agriculture 2015
Scientific Writing in Agriculture 2015Scientific Writing in Agriculture 2015
Scientific Writing in Agriculture 2015UC Davis
 
2015 aip planning red
2015 aip planning   red2015 aip planning   red
2015 aip planning redUC Davis
 
Farming Faces
Farming FacesFarming Faces
Farming FacesUC Davis
 
Pesticide Training Course UC Davis, Safety. Part 5 of 5
Pesticide Training Course UC Davis, Safety. Part 5 of 5Pesticide Training Course UC Davis, Safety. Part 5 of 5
Pesticide Training Course UC Davis, Safety. Part 5 of 5UC Davis
 
Pesticide Training Course UC Davis, About Spray Equipment?. Part 4 of 5
Pesticide Training Course UC Davis, About Spray Equipment?. Part 4 of 5Pesticide Training Course UC Davis, About Spray Equipment?. Part 4 of 5
Pesticide Training Course UC Davis, About Spray Equipment?. Part 4 of 5UC Davis
 
Pesticide Training Course UC Davis, Defining Pesticides. Part 2 of 5
Pesticide Training Course UC Davis, Defining Pesticides. Part 2 of 5Pesticide Training Course UC Davis, Defining Pesticides. Part 2 of 5
Pesticide Training Course UC Davis, Defining Pesticides. Part 2 of 5UC Davis
 
Pesticide Training Course UC Davis, Defining Pests. Part 1 of 5
Pesticide Training Course UC Davis, Defining Pests. Part 1 of 5Pesticide Training Course UC Davis, Defining Pests. Part 1 of 5
Pesticide Training Course UC Davis, Defining Pests. Part 1 of 5UC Davis
 
CGIAR Priority-setting-guidelines-part 2
CGIAR Priority-setting-guidelines-part 2CGIAR Priority-setting-guidelines-part 2
CGIAR Priority-setting-guidelines-part 2UC Davis
 
Pesticide-Training-Course-UCD Intro to basics
Pesticide-Training-Course-UCD Intro to basicsPesticide-Training-Course-UCD Intro to basics
Pesticide-Training-Course-UCD Intro to basicsUC Davis
 
Citrus-harvest-potharvest-quality
Citrus-harvest-potharvest-qualityCitrus-harvest-potharvest-quality
Citrus-harvest-potharvest-qualityUC Davis
 
Citrus Nutrient Management
Citrus Nutrient ManagementCitrus Nutrient Management
Citrus Nutrient ManagementUC Davis
 
Citrus Drainage (Fake, 2012)
Citrus Drainage (Fake, 2012)Citrus Drainage (Fake, 2012)
Citrus Drainage (Fake, 2012)UC Davis
 
Citrus Pruning: Why? (Fake, 2012)
Citrus Pruning: Why? (Fake, 2012)Citrus Pruning: Why? (Fake, 2012)
Citrus Pruning: Why? (Fake, 2012)UC Davis
 
Citrus Pruning: How? (Fake, 2012)
Citrus Pruning: How? (Fake, 2012)Citrus Pruning: How? (Fake, 2012)
Citrus Pruning: How? (Fake, 2012)UC Davis
 
4 harvesting quality mandarins
4 harvesting quality mandarins4 harvesting quality mandarins
4 harvesting quality mandarinsUC Davis
 
2 orchard floor management
2 orchard floor management2 orchard floor management
2 orchard floor managementUC Davis
 
1 citrus pruning
1 citrus pruning1 citrus pruning
1 citrus pruningUC Davis
 
4 citrus site_selection_preparation_establisment
4 citrus site_selection_preparation_establisment4 citrus site_selection_preparation_establisment
4 citrus site_selection_preparation_establismentUC Davis
 
Ppt fruit-apple-water-management-robinson-cornell-2014-eng
Ppt fruit-apple-water-management-robinson-cornell-2014-engPpt fruit-apple-water-management-robinson-cornell-2014-eng
Ppt fruit-apple-water-management-robinson-cornell-2014-engUC Davis
 
Ppt fruit-apple-market-christy-cornell-2014-chieng
Ppt fruit-apple-market-christy-cornell-2014-chiengPpt fruit-apple-market-christy-cornell-2014-chieng
Ppt fruit-apple-market-christy-cornell-2014-chiengUC Davis
 

More from UC Davis (20)

Scientific Writing in Agriculture 2015
Scientific Writing in Agriculture 2015Scientific Writing in Agriculture 2015
Scientific Writing in Agriculture 2015
 
2015 aip planning red
2015 aip planning   red2015 aip planning   red
2015 aip planning red
 
Farming Faces
Farming FacesFarming Faces
Farming Faces
 
Pesticide Training Course UC Davis, Safety. Part 5 of 5
Pesticide Training Course UC Davis, Safety. Part 5 of 5Pesticide Training Course UC Davis, Safety. Part 5 of 5
Pesticide Training Course UC Davis, Safety. Part 5 of 5
 
Pesticide Training Course UC Davis, About Spray Equipment?. Part 4 of 5
Pesticide Training Course UC Davis, About Spray Equipment?. Part 4 of 5Pesticide Training Course UC Davis, About Spray Equipment?. Part 4 of 5
Pesticide Training Course UC Davis, About Spray Equipment?. Part 4 of 5
 
Pesticide Training Course UC Davis, Defining Pesticides. Part 2 of 5
Pesticide Training Course UC Davis, Defining Pesticides. Part 2 of 5Pesticide Training Course UC Davis, Defining Pesticides. Part 2 of 5
Pesticide Training Course UC Davis, Defining Pesticides. Part 2 of 5
 
Pesticide Training Course UC Davis, Defining Pests. Part 1 of 5
Pesticide Training Course UC Davis, Defining Pests. Part 1 of 5Pesticide Training Course UC Davis, Defining Pests. Part 1 of 5
Pesticide Training Course UC Davis, Defining Pests. Part 1 of 5
 
CGIAR Priority-setting-guidelines-part 2
CGIAR Priority-setting-guidelines-part 2CGIAR Priority-setting-guidelines-part 2
CGIAR Priority-setting-guidelines-part 2
 
Pesticide-Training-Course-UCD Intro to basics
Pesticide-Training-Course-UCD Intro to basicsPesticide-Training-Course-UCD Intro to basics
Pesticide-Training-Course-UCD Intro to basics
 
Citrus-harvest-potharvest-quality
Citrus-harvest-potharvest-qualityCitrus-harvest-potharvest-quality
Citrus-harvest-potharvest-quality
 
Citrus Nutrient Management
Citrus Nutrient ManagementCitrus Nutrient Management
Citrus Nutrient Management
 
Citrus Drainage (Fake, 2012)
Citrus Drainage (Fake, 2012)Citrus Drainage (Fake, 2012)
Citrus Drainage (Fake, 2012)
 
Citrus Pruning: Why? (Fake, 2012)
Citrus Pruning: Why? (Fake, 2012)Citrus Pruning: Why? (Fake, 2012)
Citrus Pruning: Why? (Fake, 2012)
 
Citrus Pruning: How? (Fake, 2012)
Citrus Pruning: How? (Fake, 2012)Citrus Pruning: How? (Fake, 2012)
Citrus Pruning: How? (Fake, 2012)
 
4 harvesting quality mandarins
4 harvesting quality mandarins4 harvesting quality mandarins
4 harvesting quality mandarins
 
2 orchard floor management
2 orchard floor management2 orchard floor management
2 orchard floor management
 
1 citrus pruning
1 citrus pruning1 citrus pruning
1 citrus pruning
 
4 citrus site_selection_preparation_establisment
4 citrus site_selection_preparation_establisment4 citrus site_selection_preparation_establisment
4 citrus site_selection_preparation_establisment
 
Ppt fruit-apple-water-management-robinson-cornell-2014-eng
Ppt fruit-apple-water-management-robinson-cornell-2014-engPpt fruit-apple-water-management-robinson-cornell-2014-eng
Ppt fruit-apple-water-management-robinson-cornell-2014-eng
 
Ppt fruit-apple-market-christy-cornell-2014-chieng
Ppt fruit-apple-market-christy-cornell-2014-chiengPpt fruit-apple-market-christy-cornell-2014-chieng
Ppt fruit-apple-market-christy-cornell-2014-chieng
 

Recently uploaded

Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.MateoGardella
 
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...KokoStevan
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxVishalSingh1417
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfAyushMahapatra5
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 

Recently uploaded (20)

Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.Gardella_Mateo_IntellectualProperty.pdf.
Gardella_Mateo_IntellectualProperty.pdf.
 
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 

Can ICT really help farmers? 3 slide Poster from the 2013 CTA ict4ag rwanda Conference

  • 1. soundcentralfestival.com Bell, MA, Agatstein , W, Brewster, R, Madden, N, Santibanez, MP, Sharifi, H, Mayzelle, M, Keith, JD, Peach-Fine, E, Schweiger, J 2013 afghanag.ucdavis.edu ; ip.ucdavis.edu (Photo Heidi Carrubba 2011)
  • 2. Who are they? What do they need and want? What is practical and relevant to meet the needs? What do people need to know to make the change? How can the message be best packaged and delivered? How can each step be improved? (Photo Heidi Carrubba 2011) Bell et al., 2013
  • 3. Practical Demand-driven Clear benefit (markets) Easily tested Engage farmers Photo – Biobuzz.net Bell et al., 2013. UC Davis Credible message and messenger