Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ppt ask-me-summary

540 views

Published on

ASK ME - A Framework for effective Ag Extension developed at UC Davis under the International Ag Extension Academy

Published in: Food
  • Be the first to comment

  • Be the first to like this

Ppt ask-me-summary

  1. 1. “ASK ME” Making Ag Extension more effective Mark Bell
  2. 2. The problem?  Poor farmers lack access to information
  3. 3. The need?  Demand-driven, market-oriented extension delivering credible, relevant information.
  4. 4. The means?  ASK ME. A framework for effective extension.
  5. 5. What are the elements of ASK ME?
  6. 6. A? Audience
  7. 7. A? Audience  Who are they?  What do they need and want?
  8. 8. S? Solution
  9. 9. S? Solution  What is practical and relevant to meet the needs?
  10. 10. K? Key Message
  11. 11. K?  What do people need to know to make the change? Key Message
  12. 12. M? Message form and delivery
  13. 13. M?  How can the message be best packaged and delivered? Message form and delivery
  14. 14. E? Evaluation
  15. 15. E?  How can each step be improved? Evaluation
  16. 16. ASK ME Simple and effective
  17. 17. We work with extension providers so they are more • market-oriented, • demand-driven and • entrepreneurial Helping you help farmers.
  18. 18. Want to learn more?  Visit the University of California Davis, International Ag Extension Academy: http://AgExtOnline.com

×