1. “ASK ME”
Making Ag Extension
more effective
Mark Bell

2. The problem?
 Poor farmers lack access to information

3. The need?
 Demand-driven, market-oriented extension delivering
credible, relevant information.

4. The means?
 ASK ME. A framework for effective extension.

5. What are the elements of ASK
ME?

6. A? Audience

7. A? Audience
 Who are they?
 What do they need and want?

8. S? Solution

9. S? Solution
 What is practical and
relevant to meet the needs?

10. K?
Key
Message

11. K?
 What do people need to
know to make the change?
Key
Message

12. M? Message form
and delivery

13. M?
 How can the message be best
packaged and delivered?
Message form
and delivery

14. E? Evaluation

15. E?
 How can each step be
improved?
Evaluation

16. ASK ME
Simple and
effective

17. We work with extension providers
so they are more
• market-oriented,
• demand-driven and
• entrepreneurial
Helping you help farmers.

18. Want to learn more?
 Visit the University of California Davis, International Ag
Extension Academy: http://AgExtOnline.com