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Future of social gaming
 

Future of social gaming

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From Facebook to mobile, what are the growth vectors for social gaming...

From Facebook to mobile, what are the growth vectors for social gaming...

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Future of social gaming Future of social gaming Presentation Transcript

  • Evolution of Social Gaming
    Deepika Bajaj
    Online marketing, SEO, Social Media,
    Gaming
  • The Social Gaming Landscape
  • Revenue Models
  • The Global market size of Virtual Goods is more than $3B in 2010
  • THE Big 3
    Zynga
    • 700+ employees
    • $200M in 2009
    • ~ 3x more MAUs than #2
    • Farmville, Café World, Mafia Wars
    Playfish
    • 250+ employees
    • ~75 M in 2009
    • Acquired by EA 2009
    • Pet Society, Restaurant City
    Playdom
    • 300 employees
    • ~50M in 2009
    • #1 on MS
    • Mobsters, Bloodlines
    • Acquired by Disney
  • Then came Mobile
  • iPhone+ App-Store+ Apple In-App Purchase Platform (iTunes)
  • Earlier Players
    Cracking the code on Monetization
    • F2P + micro transactions
    Zynga Live Poker- the first truly live game on iPhone in Nov 2008
    Playdom’s Mobsters on
    iPhone in July 2009
  • Growth Vectors
  • International Expansion
  • Production innovation
    Monetizing your virtual economy
    Payment options
    Localization
    Cross-promotion
    Games that are social
    Engagement
    Community
    Emotional elements
  • Mobile + Branded
  • To develop a killer Platform
  • Email: dbajaj@activegarage.com